Download - Getting Your Business Started on Twitter
GETTING YOUR BUSINESS STARTED ONGETTING YOUR BUSINESS STARTED ON
Patrick PowersPatrick Powers@patrickjpowers@patrickjpowers
What is social media?
Social media is simply aconversation happening online.
So what is Twitter?
Twitter is a website.
Twitter is public e-mail.
Twitter is a blog on speed.
Twitter is the first draft of history.
Twitter is more than tweeters.
910 millionpeople visit Twitter.comevery month.
145 millionhave Twitter accounts.
Twitter is not only for youngsters.
The average age of allsocial network users is37 years old.
The average age of allFacebook users is38 years old.
The average age of allTwitter users is39 years old.
Post-Dispatch daily circulation:213,472
Active Twitter accounts in STL:220,364
So how do I get started?
Develop a strategy.
What goals do you hope toachieve using Twitter?
What are your measurements forsuccess?
Follow examples of businessesdoing it right.
Customer service
Product Promotion and Sales
Crisis Management
Event Promotion
Issue Advocacy
Twitter do’s and don’ts.
Don’t make it all about you.
Don’t phone it in.
Don’t ignore the obvious.
Do be yourself.
Do share your passion.
Do have fun.
Questions?
Patrick Powerstwitter.com/patrickjpowerswww.patrickpowers.net