Download - GFBM 2015 - Tinder (3's Get Degrees)
ChallengesFreemium Culture: “I shouldn’t have to pay for all these services” Awareness: “What’s TinderPlus?”
“…Buffet Lovers”
• 18 - 30 year olds • NY, LA, SF, ATL, CHI, ATX, MIA • Focused on whatever it is that makes them happy • Has Plan A. As well as plan B, C, D, E, F… • Doesn’t want to be tied down to any thing or anyone
Because our target is very noncommittal, are incredibly busy, and have a whirlwind of options available with just a swipe, they’ve realized it’s better to just find the right person to go to the David Bowie exhibit with, then find the right person to watch Jurassic Park. We call them…
“There are people you can bond with on certain levels at different times. Instead of wasting my life trying to find the ONE, I would
rather find a few that fulfilled me in different ways.
ABBY PIERSON, 20, CHICAGO
“This Ain’t a Disney Movie”
“Just as it was the norm in our mothers’ generation for most people to marry once, it’s now just as common to not mate for life. Most of us will
have several significant relationships in our lifetimes—not just one.”
- Katherine Woodward Thomas
BRANDON BROADUS, 20, INDIANAPOLIS
The traditional viewpoint on love is dead. And for the most part Buffet Lovers have accepted and are fine with this.
Sites like Match, eHarmony, and OkCupid don’t work for Buffet Lovers because they’re asked to invest a lot of time and commitment with someone - Meals of Love
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Buffet Lovers like Tinder because instead of having to sit down and enjoy a meal with someone, they can have - Snacks of Love
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Marriage Hookup Culture
Marriage is too intense for our
target. They want to live their
life and see what the world
has to offer before they
commit themselves to
someone.
But just because they’re looking for Mr. Right Now, doesn’t mean they just want a hookup. They want to have a real connection with someone, even if it lasts a short while.Tinder has the opportunity to claim the space in
the middle. The space that encourages people to view their dates as someone to learn a new perspective on life from. So both parties make the most of their time together.
“I don’t want anything serious, but I am looking for the perfect person for the perfect occasion”
We’re not in the love matching market, we’re in the moment market
VALENCIA LEWIS, 23, NEW YORK