Download - gigapixel crowd photo activations_Crowdzilla
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EXTEND THE LIVE EXPERIENCE
ZOOM! TAG! SHARE!
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Crowdzilla at a glance
An ultra high definition crowd image built into a social media marketing
platform, allowing sponsors/producers to engage attendees & their social
networks beyond the event with the most shared content on the planet,
photos posted to Facebook
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Crowdzilla Clients
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Company Overview
What: We extend & monetize the live experience through the power of social photo sharing
How: Immersive imaging technology allows users to explore the event in amazing detail; attendees tag & share event photos across social networks
Opportunity: Promote your brand socially; leverage the viral reach of attendees social networks & transform an in-venue only experience into an ongoing post event campaign
Sponsor branding in every step
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Crowdzilla: Enable Fans, Extend the Event
★ Creates new sponsorship vehicle
★ 83% of social media users share content they are passionate about (sports/music affinities)
★ Every shared Crowdzilla photo creates 140 additional impressions*
★ Highly viral user-featured content integrates the brand in every photo
Reinvent existing packages to extend after the event online!
*(based on current Facebook “Friends” averages)
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Crowdzilla: How it Works
Using High Resolution DSLR
cameras, our photographer
captures the images, 150X greater than a
standard 8 megapixel camera
The images are uploaded to our
team, where they are woven into one & made available
within hours of the event
Through a hosted microsite
(embedded on client’s webpage) and/or Facebook
app, fans tag themselves at the
event
Attendees then share their photo across Facebook & other
social media, along with brand callouts
and links
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The Value to Sponsors
★ Allows brands to reach key demographics by effectively communicating through the fans’ social networks
★ Extends the sponsorship past the event, creating thousands of additional impressions to those not in attendance
★ Brand alignment with attendees passion points
★ Allows for data capture they would not get with basic venue programs
★ Creates consumer good will by providing fans with a tangible (free) memento
Custom logo tags maximize brand exposure
Audio/video hotspots further enhance user
engagement
Branding incorporated into the real venue signage
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Branding Opportunities
BRANDED
CUSTOM SPLASH
INTERACTIVE VIDEOS
CUSTOM NAVIGATION
EMBEDDED LOGOS
STATIC
Crowdzilla provides an interactive, immersive branding experience
that extends sponsorship activation
beyond the event
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Syndication Across Social
Branding carries throughout, from app to newsfeed
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8,612 NEW FACEBOOK “LIKES”ACQUIRED FOR ORANGE MOBILE
4,613 USER TAGS33% OF TOTAL EVENT ATTENDEES
53,234 UNIQUE VIEWS within 24 hrs3.5X MORE THAN NUMBER OF ATTENDEES
4 MINUTES OF INTERACTIONper app user average
$1,179,844 VALUEIN SOCIAL MEDIA VALUE ACQUIRED*
600,000+ IMPRESSIONSBRANDED PROMOTIONAL MESSAGES
Rihanna ConcertTel-Aviv, Israel
Event Attendance: 15,500
*Consumer Brand Facebook Fan Value: $137 per year
Case Study: Orange Mobile
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Capture the moment, engage the crowd
★ Team Entrance, 1st Pitch★ Kiss Cam, Crowd Cam★ Promo event add on
★ Intermission★ Artist hits stage
★ Artist “takes” photo
★ Publicity Events★ Sponsored Events★ Corporate Meetings
Kings of LeonThe Macallan Whisky Tasting NJ Devils
Brands
Film Premieres, Conventions, Rallies & More
SportsConcerts
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Engagement Features
Re-connect with other fans you met at the event
Create games that unlock special content at a specified number of tags.
Tag yourself!
Hidden object games and “enter to wins” help make the app fun for non-attendees as wellEnter to win contests within the image
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Data & Analytics
★ Email and Facebook data captured from every tag
★ Custom data capture (e.g. SMS) options
★ Facebook “Like” us to access
★ iPhone/Android app integrations
★ Google Analytics
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★ Facebook & Twitter Newsfeed posts
★ Email Blasts
★ Ticket Partner Emails & App
★ Alerts on the teams/artists iPhone app
★ Opt-in SMS to notify app launch
★ Website news updates
★ Pinterest posts of past Crowdzilla photos
★ Message on venue video board/Jumbotron
★ Branded banner held over photographer during the shot.
★ Announced on PA system
★ SMS texts
★ Chair backs signs
★ Game day programs
★ Flyers or sticker hand-outs
★ Facebook/Twitter Posts sponsors/artists/teams/venues
★ Contest activations- locate the brand mascot hidden in the image to unlock prize
★ Sponsor video embedded in venue image (Jumbotron)
★ Press Releases
★ Find the band in the crowd, unlock content
★ Email blast to ticket holders
Post-EventAt EventPre-Event
Activation: Let them know!
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What Crowdzilla provides
★ Photographer to capture images
★ Post-Production
★ All hosting services
★ Custom designed microsite
★ Client branded Facebook app
★ Data capture and analytics
★ Contest activation
★ Sponsor integrations
★ embedded video/audio
★ eCommerce partnerships
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The Crowdzilla Team
★ Crowdzilla, founded by Andrew Rudy, was the first company to produce a gigapixel tagging campaign
★ Experienced team that has excelled in bringing entertainment, sports, brands and technology together
★ Extensive experience in live events, online media, strategic marketing, platform development and mobile apps
★ Based in Los Angeles & New York with photographers available worldwide to capture any event
Key team members✦ Andrew Rudy (Founder & CEO): Formerly CEO, Livid Instruments. entrepreneur and entertainment technology innovator✦ Glenn Frese: Previously SVP of Digital & Strategic Marketing at Columbia Records✦ Stephen Prendergast: Extensive live experience as EVP at Live Nation Studios with artist management and label background
For more information contact [email protected]
or 973-229-9818