Gijón, May 21st 2010
Professor Stratos Papadimitriou
PROPS Coordinator
Shipping in the common European maritime space
Promotion of Short Sea Shipping & Intermodality
http://ww.props-sss.eu/
2University of Piraeus Transportation Economics Laboratory
PROPS has five central objectives…
Innovative to the Short Sea Shipping sector networking approach
PROPS introduces a Business networking approach
to promote SSS Services
3University of Piraeus Transportation Economics Laboratory
WP1: Short Sea Shipping Assessment
WP2: Strategic Supports for SSS
Services & Intermodality
WP3: Tactical Supports for SSS Services &
Intermodality
WP4: Enhanced SPC Supports for the
Promotion of SSS & Intermodality
WP5: Workshops, Pilot Operation, Evaluation,
Development Plan
WP6: SSS Strategic Marketing &
Promotional Campaign
…broken down to 6 Work Packages
4University of Piraeus Transportation Economics Laboratory
Establish recommendations and key parameters leading to practical actions for SSS promotion, policy recommendation for the EC, and providing a baseline for further work in PROPS
Establish recommendations and key parameters leading to practical actions for SSS promotion, policy recommendation for the EC, and providing a baseline for further work in PROPS
Work done until now: Assessment of SSS Promotional Activities
Ob
ject
ive
5University of Piraeus Transportation Economics Laboratory
Stakeholder’s Attitude towards SSS PROPS carried out in-depth 1-1 interview based
survey of stakeholders’ requirements: Shippers, Freight forwarders, Ports, Ship operators & Hauliers Areas include: Baltic Sea (Finland – Germany),
Atlantic (Ireland – Portugal), East Med (Italy, Greece) & Black Sea (Bulgaria)
Expectations of short sea shipping service providers and existing / potential users are quite high as are the perceived challenges for SSS development
Too many separate electronic systems (“technology islands”) to manage information flows; improvements in ICT technologies are still expected
6University of Piraeus Transportation Economics Laboratory
Mode selection is based on Reliability, Cost, Frequency, Safety, Transit time SSS is generally well perceived, but in multimodal set-ups, transhipments
issues affect the perceived low reliability, long lead time and higher costs Frequency must be improved, but time still favours road SSS offer economic sustainability, environmental friendliness and social
responsibility Strength of SSS is its intermodal feature, thus a D2D focus is necessary
Mode selection is based on Reliability, Cost, Frequency, Safety, Transit time SSS is generally well perceived, but in multimodal set-ups, transhipments
issues affect the perceived low reliability, long lead time and higher costs Frequency must be improved, but time still favours road SSS offer economic sustainability, environmental friendliness and social
responsibility Strength of SSS is its intermodal feature, thus a D2D focus is necessary
Issues related to promotion of SSS (1/2)P
erce
pti
on
of
SS
S
End - customers tend to accept environmental friendliness “as long as it is free” or for marketing reasons
In comparing external costs of transport modes, new SSS infrastructure (ports/terminals) must be thoroughly assessed
SSS can contribute to CO2 emissions reduction, but SSS-Road comparisons require specific corridor analysis, incl. vessel capacity, efficiencies of vessel and truck engines, load factor, and average speed
Actions regarding internalization of environmental costs in all transport modes should be taken
End - customers tend to accept environmental friendliness “as long as it is free” or for marketing reasons
In comparing external costs of transport modes, new SSS infrastructure (ports/terminals) must be thoroughly assessed
SSS can contribute to CO2 emissions reduction, but SSS-Road comparisons require specific corridor analysis, incl. vessel capacity, efficiencies of vessel and truck engines, load factor, and average speed
Actions regarding internalization of environmental costs in all transport modes should be taken
En
viro
nm
enta
l Is
sue
7University of Piraeus Transportation Economics Laboratory
SSS is not used because it seems complicated, and lacks clear information and publicity
Relevant bottlenecks for SSS promotion: customs procedures; lack on one-stop shopping; intermodal education and training; unknown value of SSS in a D2D context; port/terminal congestions and opening hours; strikes.
Main problem regarding bureaucracy are customs procedures (currently remedied with the “European Maritime Transport Space without Barriers”)
SSS is not used because it seems complicated, and lacks clear information and publicity
Relevant bottlenecks for SSS promotion: customs procedures; lack on one-stop shopping; intermodal education and training; unknown value of SSS in a D2D context; port/terminal congestions and opening hours; strikes.
Main problem regarding bureaucracy are customs procedures (currently remedied with the “European Maritime Transport Space without Barriers”)
Issues related to promotion of SSS (2/2)B
arri
ers
to S
SS
SPCs are appropriate and qualified entities for SSS promotion, but the ESN should be further developed and strengthened
Promotion initiatives should target simultaneously SSS cost-advantages and also awareness raising (promotion and branding).
Awareness raising must improve the understanding of SSS’ strengths, potential, and contribution to European transport and maritime industry
Concepts like Sea Motorways should not be treated separately Promotion target should not be restricted to potential users, but to all
stakeholders
SPCs are appropriate and qualified entities for SSS promotion, but the ESN should be further developed and strengthened
Promotion initiatives should target simultaneously SSS cost-advantages and also awareness raising (promotion and branding).
Awareness raising must improve the understanding of SSS’ strengths, potential, and contribution to European transport and maritime industry
Concepts like Sea Motorways should not be treated separately Promotion target should not be restricted to potential users, but to all
stakeholders
Aw
aren
ess
ra
isin
g
All actors have to work together to improve confidence and reliability of SSS
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Initial Knowledge Base Prototype
http://ww.props-sss.eu/http://www.props-sss.eu/propsknowledge/
9University of Piraeus Transportation Economics Laboratory
Main information page
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ESN PROPS Collaboration
The system will be based on the Google Web Toolkit (GWT) and be shaped to:
• Show unit costs and door-to-door delivery times from a given origin to a given destination
• Generate comparative analysis of a unit cost to its alternatives
• Allow the users to vary some of the inputs (sensitivity analysis)
PROPS implements a business centric approach to promoting SSS v/v other modal choices
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The initial simulator provides all essential info to practitioners
• (I)mport or (E)xport • Port of Departure • Port of Arrival • Liner Agent • Shipping Line • Transit Time • Frequency • Remarks: Cargo Type • Remarks: Transhipment • Contact • Tel nrs.
The Database includes both Operational Information as well as Customer Relationship Management Data
Database Elements
PROPS simulator aspires to become the central SSS Info Repository
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PROPS has also systemized SPC Strengths into clearly described Processes
Identify Users & Potential Users Define Services
Development &Distribution of
Promotion Materials
Information Dissemination
Data Collection
Regulation Lobbying
Networking
IT Infrastructure
Marketing Strategy & Definition of our
Services
Promote Collaboration Among StakeholdersPromote Knowledge
& Innovation/Improve
ment within the Sector
Encourage Users & Potential Users to Choose Short Sea
Shipping
Influence Policy Decisions Affecting
the Sector
European Cooperation
CORE PROMOTION PROCESSES
PROPS introduces a systemic approach to promoting SSS services
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Stakeholder workshops
Concluded Workshops London, February 2009 Riga, June 2009
Next PROPS Workshops
Varna, October 2009
Bremen, February 2010
Turku, June 2010
Lisbon, February 2011
Pireaus, June 2011
PROPS workshops attracted over 60 delegates, including multinational companies, policy experts and academics, the European Commission, shippers and trade associations
Stakeholder Workshops provide a solid platform for dialogue and feedback between PROPS and SSS stakeholders
Key Findings
Shippers need to develop new business alliances and deliver better door-to-door services if they are to challenge the dominance of the road haulage industry in Europe
Moving freight via ‘short sea shipping’ routes is too slow and inflexible in most cases when compared to road haulage
Short-sea shippers are also hindered by bureaucratic hurdles (particularly at ports); the wide adoption of a single European Maritime Space will help
Short sea shipping must find new ways to minimise complicated traditional logistical challenges
Policy solutions and market solutions have to be jointly developed to meet this challenge
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PROPS‘ Main Promotional Actions and Goals
Europe-wide Dissemination & Promotional Campaign
Complementing and extending the ongoing work of Short-sea Promotion Centres (SPCs)
Involve a large business and public audience across Europe
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Cooperation with SPCs
WP1 WP2 WP3 WP4 WP5 WP6 WP71. Information1.1 Content Management S3stem1.2 Traffic Generation (Internet Site)1.3 News1.4 Databases1.5 Special Focus1.6 ShortseaTV1.7 Community1.8 Print2. Events2.1 Media2.2 Workshops and seminars2.3 Conferences2.4 Exhibitions2.5 Campaigns2.6 Training
PROPS Partners
SPC Bulgaria
Active cooperation from and support to ESN Network
Non - Exhaustive
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Thank You for Your Attention
Contact Details:
Stratos Papadimitriou
Coordinator
Promotional Platform of Short Sea Shipping - “ PROPS”
University of Piraeus
Tel: +30-210-4142556
Email: [email protected]