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Using Social Media for Job SearchGJIF Webinar and Learning Event—June 3, 2014
Presented by Michele Martin, The Bamboo Project, Inc.
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Michele Martin
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Our Agenda
Key Points About Social Media
How to Use Social Media to:
Identify/Research Companies
Build Networks
Communicate value online
Find job leads
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Key Points About Social Media
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No Magic Bullet
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Complement, not Replacement
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Not Just for “Professionals”
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Need a Plan
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Basic Questions
What is my geographic radius?
Who, within that radius, hires people like me?
Which of these organizations would I want to work for?
Who do I know who is connected to those companies?
Who do I need to know who is connected to those companies?
How can I connect to the right people and to current AND future openings?
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1. Find Information
•Job leads
•Company info
•Industry/occupational info
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2. Build/Maintain Connections
And make existing networks “visible.”
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3. Communicate Value
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4. Find Job Leads
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Identify/Research Companies
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Why Research?
Who will hire you?
Where do you want to work?
Who’s in your network and how might they help?
Customized job search tools
Interview prep
Culture match
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Google Maps Keyword Search
maps.google.com
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LinkedIn Company Search
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LinkedIn Company Profiles
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Company Insights
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http://www.google.com/alerts
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Keywords
Names of companies
Names of key people in organization
Industries
Key skills/certifications
Industry trends
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Other Options
Company Career websites
Twitter—Find/follow company and hiring managers
Facebook Fan Pages
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Networking to a New Job
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Two Main Goals
Expand current network—”weak ties” bring leads
Nurture and build relationships in existing network— “strong ties” bring recommendations/help
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LinkedIn Is Your Best Friend
Focused on professional, not personal
Shows how your network is connected into companies
Helps you identify people you want/need to connect to within companies
Contact management that helps you build professional relationships
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Start Connecting
Connect through email contacts
Regularly review “People You May Know” on LinkedIn Home Page.
Review contacts of new connections—who might you connect with?
When you meet people in person, follow-up with a LinkedIn connection
Say “yes” more than “no.”
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Building Your Network Reach out to people who viewed your profile.
Join and participate in Groups—great way to get to people for connections!
Be a good “neighbor”--update your status, share articles, make referrals, give advice.
Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.
For 3rd level connections, join groups they belong to and interact via the group
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Interact!
Update status with professional info/announcements
Review newsfeed and comment/respond to activity.
Share links to online resources that are useful to your network/profession.
Provide unsolicited recommendations for colleagues and others
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InMaps http://inmaps.linkedinlabs.com/
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Using InMaps
Identify groups of connections to visualize network
Identify “Super-Connectors”
Are there clusters that are under-represented that you need? How can you add more connections in those clusters?
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LinkedIn Contacts Management
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Contact Management Plan
Daily—check contacts and reach out
Weekly: Add new contacts and make personalized connection Write a recommendation Do something “extra” for someone in your network Connect two people who are not connected
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LinkedIn Home Page
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LinkedIn Company Search
Working a Job Opening
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Network to a Specific Company
Search for Company
On Company Page “How You’re Connected”
Click “See All”
1st level connections are direct
2nd level—view “Shared Connections” then ask for an introduction from your 1st level connection to your target contact
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Other Ideas
View the profile of your target connection for specific information to include in a “request to connect”
Look for Groups they belong to that you can join.
When selecting potential networking contacts, focus on relevant job title and/or number of connections.
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Status updates Work you want Companies you want to connect with
Fan Company Pages/Interact
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Communicate Value
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Recruiters Use Social Media to:
Source qualified applicants
Screen applicants from other sources
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Social Media and Online Brand
Online Portfolio (Wiki)
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LinkedIn Profile Complete the entire profile!
Upload a professional photo
Have a great headline and summary
Highlight accomplishments, not responsibilities
Set Profile to “Public”
Link to other online tools (Twitter, Slideshare, etc.)
Re-order items to maximize impact
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LinkedIn Headline
Personal brand statement—how do you provide value to your target audience?
Opportunity to summarize most important qualities.
Must be: Concise Interesting Targeted toward your audience’s needs
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Writing The Headline
What are the most pressing questions/problems on your target market’s mind? What are their greatest needs?
How do you solve those issues/concerns/problems?
What are most critical keywords?
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The LinkedIn Summary
2,000 word opportunity to communicate about your most important qualifications and how you will meet your target employer’s needs.
What makes you unique?
How will you add value?
Why should I hire you?
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Writing Your Summary
Write in 1st person—”I am. . .”
Tell stories
Highlight accomplishments, unique features, qualifies, characteristics.
Use most important keywords
Use heads/subheads to break it up
Include your contact info
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LinkedIn Skills
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LinkedIn Recommendations
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Requesting a Recommendation
Select carefully
Send personalized request
Provide some guidance on what they should highlight for your job search
Try GIVING one first!
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Endorsements
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Projects
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Adding Projects
Include URL to online info on project (Wiki Portfolio)
Team members
Description
Can re-order projects
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Other Profile Options
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LinkedIn Posts
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1. Clean up “digital dirt”
2. Project positive image
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Facebook Posting
Remove all photos that are not “professional”
Untag yourself in photos that are unprofessional.
Review timeline and delete posts/comments that reflect poorly in job search
Review Fan Pages you’ve “liked” and “unlike” inappropriate pages
Review apps/games
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Facebook Privacy
You have to choose privacy
If you need to go on “Lock Down” Settings at “Friends” or “Only Me” (through “custom” in settings
page) for posting Limit audiences for past posts Disable public search Disable searches by email address
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Positive Strategies
Use status updates to connect, let people know about job search, comment on professional issues.
Revise profile to emphasize professional/ educational accomplishments
Share links/resources
Choose friends wisely
Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
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Wiki Portfolio
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Wikispaces.com
Can upload documents and images
Can embed PowerPoint, video
Use to share: Introductory video Work samples Certificates Recommendations
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Finding Job Leads
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Jobs in Your LinkedIn Network
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LinkedIn Job Postings Search
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Jobs in Groups
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Finding Leads on Facebook
Company Fan Pages
Job Board Pages
Facebook Applications
Networking with friends
BEWARE—You’re mixing personal/professional on Facebook!
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Twitter Job Search
Company accounts
Recruiter accounts
Job Boards
Key Decision-makers
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Twitjobsearch.com
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Tweetmyjobs.com
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#hashtags
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More Information/Resources
http://bambooprojectinc.wikispaces.com/
www.michelemmartin.com/wfdsm