![Page 1: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/1.jpg)
Global Marketing 2009Global Marketing 2009India Tech Center,
TECMA, CIMT & EMO
Jeff TraverAMT Vice President – Business Development
Peter EelmanAMT Vice President – Exhibitions
![Page 2: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/2.jpg)
2009 World Market:
• Overview of key markets
• Where to target your efforts
• Shows and events
• AMT resources
2AMT 2009 Regional Meetings
![Page 3: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/3.jpg)
2009 Asia Market Overview:
India Trends:• Economy still growing, GDP expected to be 4.0%
in 2009
• Government Stimulus• Infrastructure investments to continue, $50 billion
• Central bank has reduced interest rates
• Reduced excise tax on non-petroleum products
3AMT 2009 Regional Meetings
![Page 4: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/4.jpg)
2009 Asia Market Overview:
India Targets:• Power and energy
• Several new nuclear projects approved
• Investment in renewable energy
• BHEL to spend $2 billion in new capacity
• Infrastructure• $56 billion railway investment projected over four years
• Defense• $36 billion to be invested over next five years
4AMT 2009 Regional Meetings
![Page 5: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/5.jpg)
2009 Asia Market Overview:
AMT India Resources:
• Knox Johnstone, AMT McLean, Va.
• Arun Mahajan, Chennai Regional Office
5AMT 2009 Regional Meetings
![Page 6: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/6.jpg)
2009 Asia Market Overview:
China Trends:• Will remain largest machine tool market in the world
with projected GDP of 5.6% in 2009 and 9.6% in 2010• Chinese government commitment to continued
economic growth – $586 billion Stimulus Package• “Social Stability”• $88 billion for railways• $30 billion for construction equipment• Infrastructure – reconstruction in disaster areas• Health and environmental
6AMT 2009 Regional Meetings
![Page 7: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/7.jpg)
2009 Asia Market Overview:
China Targets:• Aerospace• Construction and off road equipment• Power generation• Domestic auto and truck
7AMT 2009 Regional Meetings
![Page 8: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/8.jpg)
2009 Asia Market Overview:
AMT China Resources:• Knox Johnstone, AMT
in McLean, Va.• Shanghai Tech Center• Regional Offices
• Xingbin Li in Beijing• Sean Jiang in Shanghai• Bill Chan in Guangzhou
8AMT 2009 Regional Meetings
![Page 9: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/9.jpg)
AMT Pavilion – Hall 1W
45 Exhibitors in AMT/USA Pavilion
9AMT 2009 Regional Meetings
![Page 10: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/10.jpg)
CIMT ’09 Key Points
• New Exhibition Hall• Location/Logistics Challenges• Future Directions
10AMT 2009 Regional Meetings
![Page 11: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/11.jpg)
2009 European Market Overview:
Russia Trends:• 2009 GDP could be negative, and industrial
production was off 11% in last quarter 2008
• Falling oil prices have hurt liquidity; combined with banking problems, imports will decline
• The ruble will continue to devalue
• The government will try to protect the metallurgical sector and the domestic auto industry
11AMT 2009 Regional Meetings
![Page 12: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/12.jpg)
2009 European Market Overview:
Russia Targets:• Aerospace: the Russian retooling initiative will
slow, but continue
• Power generation, mining, and metallurgy sectors will continue to be supported by the government
• Domestic automotive: AvtoVAZ, GAZ, KamAZ, UAZ, and their suppliers
12AMT 2009 Regional Meetings
![Page 13: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/13.jpg)
2009 European Market Overview:
Euro Zone Trends and Targets:• 2009 GDP 0.1%
• The EU will be slow throughout 2009
• Czech Republic and Poland will continue to be active in non-automotive; while Slovakia should continue modestly in automotive
• Germany will continue investment in Wind Energy
13AMT 2009 Regional Meetings
![Page 14: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/14.jpg)
2009 European Market Overview:
AMT Europe Resources:
• Malcolm Mason, AMT, McLean, Va.
• Hubert Sawicki, Warsaw, Poland
14AMT 2009 Regional Meetings
![Page 15: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/15.jpg)
October 5-10, 2009
Milan, Italy
15AMT 2009 Regional Meetings
![Page 16: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/16.jpg)
EMO Milano Key Points
• New Exhibition Grounds• AMT Information/Assistance Stand• MTConnect Student Competition Awards
16AMT 2009 Regional Meetings
![Page 17: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/17.jpg)
2009 Americas Market Overview:
Mexico Trends:• 2009 GDP projected to be 1.5%
• Automotive will slow but Mexico will still be an investment target for U.S., European, and Japanese auto, truck, heavy equipment, and durable goods manufacturing
• Risk is modified by U.S. NAFTA policy
• Aerospace will continue to grow
• Job shops will continue to invest in manufacturing technology
• Mexico will remain one of the top three largest export market for U.S. manufacturing technology
17AMT 2009 Regional Meetings
![Page 18: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/18.jpg)
2009 Americas Market Overview:
Mexico Targets:• Aerospace• Construction and off-road equipment• Automotive
U.S. Policy – NAFTA?
18AMT 2009 Regional Meetings
![Page 19: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/19.jpg)
March 10-13, 2009Mexico City, Mexico
19AMT 2009 Regional Meetings
![Page 20: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/20.jpg)
TECMA 2009 Key Points
• AMT/USA Pavilion
11 Exhibiting Companies
• Santa Fe Expo Bancomer
20AMT 2009 Regional Meetings
![Page 21: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/21.jpg)
2009 Americas Market Overview:
Brazil Trends and Targets:• The largest consumer of manufacturing technology in
South America
• GDP is projected to be 1.0%
• The Brazilian auto industry is still growing
• An established trend exists of technology driving productivity
21AMT 2009 Regional Meetings
![Page 22: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/22.jpg)
2009 Americas Market Overview:
Brazil Targets:• Automotive• Aerospace• Durable goods
22AMT 2009 Regional Meetings
![Page 23: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/23.jpg)
2009 Americas Market Overview:
New Domestics - Transplants: Why Now!• Transplants will exploit the weakness of the “Big
Three”
• The Japanese transplants will likely recover production volume the fastest
• The downturn will drive productivity focus
• Take the opportunity to build relationships in difficult times
23AMT 2009 Regional Meetings
![Page 24: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/24.jpg)
2009 Americas Market Overview:
Americas Resources:• Mario Winterstein, AMT, McLean, Va.• Monterrey Tech Center• Transplant Committee
24AMT 2009 Regional Meetings
![Page 25: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/25.jpg)
2009 AMT Marketing Events:
• Regional Meetings• Webinars• Customer Service & Support Conference
May 7-8, 2009 – Nashville, Tenn.
• Forecasting & Global Marketing
October 21-22, 2009 – Orlando, Fla.
• AMT Annual Meeting
October 22-24, 2009
25AMT 2009 Regional Meetings
![Page 26: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/26.jpg)
2009 Trade Shows in USA• Houstex
February 24-26, 2009 – Houston, Texas• Westec
March 30 – April 2, 2009 – Los Angeles, Calif.
• EastecMay 19-21, 2009 – W. Springfield, Mass.
• South-TecOctober 6-8, 2009 – Charlotte, N.C.
• FABTECHNovember 15-18, 2009 – Chicago, Ill.
26AMT 2009 Regional Meetings
![Page 27: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/27.jpg)
A Look Back
27AMT 2009 Regional Meetings
![Page 28: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/28.jpg)
IMTS ‘08 Reviews
Successes & Good First Steps:Branding Operations
6-day Cycle IMTS.com
Emerging Technology Center Social Networking
Conference Revitalization West Building
More Analysis & Must Improve:Traffic Flow Marshalling
Local Marketing FocusOne
Registration/Lead Management Food Service
U.S. Visas Rules
28AMT 2009 Regional Meetings
![Page 29: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/29.jpg)
29AMT 2009 Regional Meetings
![Page 30: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/30.jpg)
30AMT 2009 Regional Meetings
![Page 31: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/31.jpg)
31AMT 2009 Regional Meetings
![Page 32: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/32.jpg)
32AMT 2009 Regional Meetings
![Page 33: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/33.jpg)
IMTS ‘08 Final Statistics
Sales Registration
1,291 Exhibitors 92,450 Total
(0.5 percent increase from 2006)
1,233,878 Sq. Ft. 1,377 Conference
(over five times 2006)
33AMT 2009 Regional Meetings
![Page 34: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/34.jpg)
September 13-18, 2010
34AMT 2009 Regional Meetings
![Page 35: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/35.jpg)
IMTS 2010 Report
Space Reservations• 812 Companies
• 1,090,460 Sq. Ft. Requested
35AMT 2009 Regional Meetings
![Page 36: Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions](https://reader038.vdocument.in/reader038/viewer/2022110209/56649dff5503460f94ae7407/html5/thumbnails/36.jpg)
36AMT 2009 Regional Meetings