Download - Global Megatrends, Sustainability and Events
IS GREEN THE NEW BLACK?
The Shape of Things to Come: Challenges & Opportunities
WHERE ARE WE HEADED?
THERE ARE
BIG CHALLENGES AHEAD
4
BUT THERE ARE ALSO
BIG DEVELOPMENTS
We Are Moving TowardsA MORE SUSTAINABLE FUTURE
Corporations facing increasing pressure
to investigate the sustainability of their
supply chains
The scales have tipped on global climate change
Human induced climate change is a scientific
reality, and its decisive mitigation is a moral and
religious imperative
Europe’s Top Oil Producers Unite in Push
on Climate Policy
Repsol, BP Plc, Eni SpA, Royal Dutch Shell Plc, Total SA and BG Group Plc
Solar will become the dominant source of electricity by 2050.
Predicted by the International Energy Agency
733% growth in renewable since 1990
VS. 51% growth in fossil fuels
A million new electric cars to hit the streets of U.S. cities annually
by 2024
HOW WILL THIS CHANGE YOUR BUSINESS?
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THE PRESSURE IS RISING
Consumer Pressure
Government Pressure
Corporate Pressure
RISE OF THE SMART CITY
Smart cities use innovative information and technologies (“Smart”) services to be more
intelligent and efficient in the use of resources, resulting in cost and energy savings, improved service
delivery and quality of life.
SMART Cities with carbon neutral targets
The Tourism and Events Sector is a Top 10 industry and needs
to play its part
SCANDINAVIA
.SINGAPORE
ORLANDO, UNITED STATES
THAILAND
TAIWAN
KOREA
Leading cities are also embarking on their journey towards becoming a sustainable destination
What does a sustainable destination look like?: Global LeadershipSome leading cities have embarked on aggressive certification strategies
100% venues certified
98% hotels certified
50% taxis certified
30% restaurants certified
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CONSUMERS ARE CHANGING
Today – 2% of the consumers are very
interested in a sustainable lifestyle
Brands predict in 5 years – 98% will be
interested in a sustainable lifestyle
OF CONSUMERS WANT TO SEE THE BRANDS THEY USE SUPPORT WORTHY SOCIAL AND ENVIRONMENTAL CAUSES
93%
SOURCE: FUTERRA & BSR
TEENAGERS SAY THEY WANT TO BUY MORE SUSTAINABLE PRODUCTS.
SOURCE: FUTERRA & BSR
¾
Consume less: 81% Buy from unknown brand: 80% Pay more: 71% Take a pay cut: 62% Share rather than buy: 61% Eschew quality: 57%
Consumers are prepared to make sacrifices
SOURCE: CONE COMMUNICATIONS
80%JOB SEEKERS PREFER TO WORK FOR CSR DRIVEN COMPANIES
SOURCE: PI SLICE
90%OF PROFESSIONALS FEEL THAT CSR IS A MORAL RESPONSIBILITY THAT COMPANIES HAVE TOWARDS THE LOCAL COMMUNITY
SOURCE: PI SLICE
93%OF TRAVELLERS BELIEVE TRAVEL COMPANIES SHOULD BE RESPONSIBLE FOR PROTECTING THE ENVIRONMENT
SOURCE CONDE NAST TRAVELER
58%TRAVELLERS WHO SAID THEIR HOTEL CHOICE IS INFLUENCED BY THE SUPPORT THE HOTEL GIVES TO THE LOCAL COMMUNITY
SOURCE CONDE NAST TRAVELER
28%THE PERCENTAGE FESTIVAL ATTENDEES ARE PREPARED TO PAY MORE FOR SUSTAINABLE FOOD OPTIONS IF AN EVENT OFFERS GREEN VALUES
SOURCE JOURNAL OF SUSTAINABLE TOURISM
BRANDS RECOGNISE THAT SUSTAINABLE PRODUCTS, BEHAVIOURS AND SERVICES ARE THE FUTURE.
Sustainability is Tipping
Storydoing Brands are using
E V E N T S to activate sustainability
commitments by engaging audiences and demonstrating
innovation.
SUSTAINABLE EVENTSA POWERFUL WAY TO MAKE YOUR SUSTAINABILITY COMMITMENTSCOME TO LIFE
41%of MCI’s clients are now looking at the sustainability performance of their suppliers
76%of MCI’s suppliers have seen an increase in client interest
$150 million in client events at Las Vegas Sands Corporation wanting sustainability:
• Environmental policy• Recycling program• Sustainable food• Reuse and donation• Water & Energy conservation efforts• Sustainable procurement policy: cleaning
products, paints and sealants, paper products etc. • Event Impact Statement (carbon, utility
consumption and waste recycling data)• Community engagement activities• Health and safety audits and measures
Trending; Increasing Client Requests
ROADSHOW 4 COUNTRIES2,757 DELEGATES
SUSTAINABLE BRANDCASE STUDY
AIMED TO USE SUSTAINABILITY TO TRANSFORM THE BRAND EXPERIENCE
AUDIO VISUALWASTE
EXHIBITION & SIGNAGEBRAND EXPERIENCE #1
SUSTAINABLE MATERIALS
90%
SUSTAINABLE MATERIALS
89%
REDUCTION OF WASTE
88%
REIMAGINE THE FOOD EXPERIENCE
BRAND EXPERIENCE #2
FRESHLOCALORGANIC SEASONAL SUSTAINABLE
RETHINKING AUDIENCE ENGAGEMENT
BRAND EXPERIENCE #3
OF ATTENDEES WERE AWARE OF EVENT’S SUSTAINABILITY INITIATIVES
85%
SOURCE: MCI & SYMANTEC
INCREASE IN AUDIENCE PERCEPTION OF SYMANTEC AS A BRAND THAT IS COMMITTED TO SUSTAINABILITY
49%
SOURCE: MCI & SYMANTEC
Final Word: Sustainability from an executive perspective
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“Symantec is among a too small group of leaders who are active in pursuit of sustainable event innovation. The size and attendance at these type of events represents a tremendous opportunity to influence change in corporations, destinations and venues around the world.”
Daren Thompson, CTO Symantec
Consumer Pressure
Government Pressure
Corporate Pressure
IT’S TIME TO REIMAGINE YOUR ENGAGEMENT AROUND SUSTAINABILITY.LIVE EXPERIENCES HAVE THE POWER TO DRIVE CHANGE
CONCLUSIONS
“WE’RE NEVER GOING TO SCARE PEOPLE INTO LIVING MORE SUSTAINABLY! WE HAVE TO BE ABLE TO DEMONSTRATE JUST HOW DYNAMIC AND ASPIRATIONAL SUCH A WORLD COULD BE”.
JONATHON PORRITT
Email: [email protected]: www.mcisustainability.comBlog: lessconversationmoreaction.com