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Presented By:
Reem El ShafakiSenior Associate
March 8th, 2013 ITB Berlin
Global Muslim TravelA $126 billion Market!
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Table of Contents
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1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
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Global Muslim Travel Market 3
First-ever Global Study on the Muslim Travel Market Landscape
Objective: Enable industry to evaluate the potential & opportunities & develop key engagement frameworks for market strategy
Approach: Market sizing, Primary survey, Interviews, Case Studies & Recommendations
Joint report by : DinarStandard & Crescentrating
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Global Muslim Travel Market
Growth rate: 4.8% through 2020, compared to global average of 3.8%
Muslim Lifestyle Travel Market Sizing
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12.3% of global
tourism market
Expected to reach 14% of global travel market in 2020
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Global Muslim Travel Market
Top Source Countries
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Global Muslim Travel Market
Top Source Countries
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Global Muslim Travel Market
Regional Breakdown of Global Muslim Travelers Share of Outbound Tourism Expenditure
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Global Muslim Travel Market
Top Muslim Tourism Destination Countries
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Kuala Lumpur, Malaysia
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Table of Contents
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1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
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Global Muslim Travel Market
Halal food services Salaath (Prayer) facilitiesNeed to have
Good to have
Nice to have
Water usage friendly washrooms Ramadhan (fasting) services & facilities
No non-Halal activities Recreation facilities and services
Muslim Needs
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Global Muslim Travel Market
Leisure Tourism Survey
922 respondents•50% of the respondents live in Asia •22% in MENA•15% Americas•11% Europe/Central Asia•2% in Sub-Saharan Africa
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Global Muslim Travel Market 12
Question:When is the last time you traveled for a leisure vacation?
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Global Muslim Travel Market 13
Question:Overall, which of the following are important to you when travelling for leisure?
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Global Muslim Travel Market 14
Question:Who did you travel with on your last leisure trip? (Select all that apply)
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Global Muslim Travel Market 15
Question:How did you purchase your travel services on your last leisure trip?(Select all that apply)
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Table of Contents
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1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
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Global Muslim Travel Market 17
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Global Muslim Travel Market
ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES
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Global Muslim Travel Market
Sun sea & halalcommercial on Islamic beach holiday
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Global Muslim Travel Market
Gold Coast – Queensland Australia
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Global Muslim Travel Market 22
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Global Muslim Travel Market
Hong Kong view for Muslim visitors to China
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Table of Contents
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1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
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Global Muslim Travel Market
Steps to Develop a “Muslim”Market Strategy
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Global Muslim Travel Market 26
Customization Levels
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Global Muslim Travel Market
Muslim Travel is booming!
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What are you doing to grab a share of this market?
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Global Muslim Travel Market 28
Thank You
Media Coverage:
Purchase Full Study at:http://advisory.dinarstandard.com/travelstudy
Speaker contact:[email protected]