Download - Global Social Media - Final Project
![Page 1: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/1.jpg)
Virginia M. Watson Final Project MSCI 5099
GLOBAL SOCIAL MEDIA
![Page 2: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/2.jpg)
“We don’t have a choice on whether we do social media, the question is how well we do it.”Erik Qualman – Socialnomics
![Page 3: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/3.jpg)
•How Social Media has Changed Global Marketing Strategies
• Explore how the growth of social media influences standardization of marketing strategies (can it happen?)
• Effective social medial tools, techniques and strategies
• Think Global, Act Local
What companies and brands should and should not do
•THESIS
![Page 4: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/4.jpg)
Social Media = Building Connections
![Page 5: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/5.jpg)
• Consumers are talking more
• INFLUENCERS
• Consumer to Consumer Relationship
• Companies are listening more
• Insights into Consumers
• Market Research
•IMPACT OF SOCIAL MEDIA
"The consumer is often the most powerful advocate and ally of a brand" (Universal McCann: Social Media Tracker 2012 - Wave 6)
![Page 6: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/6.jpg)
•Cannot Simply Translate:• Chevy Nova = “No Go” in Latin America
• Mist Stick (Clairol) = “Manure Stick” in Germany
• “Come alive with the Pepsi Generation = “Pepsi will bring your ancestors back from the dead” in Taiwan
•Problem: Not Recognizing Differences
![Page 7: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/7.jpg)
YOU MIGHT RECOGNIZE THESE… BUT DO YOU RECOGNIZE THESE?
•Social Media Platforms
![Page 8: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/8.jpg)
•Top Three Social Media Platforms In…
United States
FacebookTwitter
Brazil
FacebookOrkutBadoo
![Page 9: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/9.jpg)
•What Should Companies & Brands Do?
![Page 10: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/10.jpg)
• Identify appropriate target markets• Local Social Media Environment - appropriate social media platforms
• A country or region’s acceptance and demand for social media
• Cultures and languages• Type of company/brand (i.e. consumer products)• Internally
• Companies should have a designated social media team that works with the marketing team to create integrated marketing campaigns
• Hire Local
•Solution/Recommendations
![Page 11: Global Social Media - Final Project](https://reader035.vdocument.in/reader035/viewer/2022062523/58ed07991a28ab02318b4689/html5/thumbnails/11.jpg)
•Questions & Answers