Global Trends 2017 : Digital Sports Fitness And Wearables
@BryanKORourke, CSO, CEO, Principal Houston Golds Gym, FIT-C, Vedere Ventures
FIBO 2017, Friday April 7, 2017
GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY
AND BUSINESS AS USUAL IS DEAD
HOW WILL YOU RESPOND ?
GROWTH REQUIRES NEW THINKING
Tweet @BryankORourke @TomFriedman For A Copy
DISRUPTION AN THE ERA OF MASS ACCELERATION
RESTAURANTS OFFER A DINNING EXPERIENCE
THIS OFFERS A DINING EXPERIENCE
BANKS OFFER FINANCIAL SERVICES
THIS AI OFFERS FINANCIAL SERVICES
CONCERTS OFFER MUSICAL ENTERTAINMENT
THIS APP DOES THE SAME
HEALTH CLUBS OFFERHEALTH & FITNESS EXPERIENCES
THIS OFFERSHEALTH & FITNESS EXPERIENCES
THIS APP OFFERSHEALTH & FITNESS SERVICES
THIS TECHNOLOGY OFFERS FITNESS EXPERIENCES
INDUSTRY DEFINITIONS HAVE CHANGED
WHAT ARE FITNESS EXPERIENCES BECOMING ?
HOW WILL THE INDUSTRY EVOLVE ?
WHAT ROLES WILL FITNESS PROFESSIONALS PLAY ?
WE’VE ENTERED A NEW ERA
PEOPLE TECHNOLOGY
GLOBALISM ECONOMICS
DISRUPTION BY CONVERGENCE
Power Has Shifted To The Consumer 10% Luxury Purchases Digital 40% by 2020
3 CONSUMER TRENDS
G R E AT E R U T I L I T Y A N D C O N V E N I E N C E & R E L E VA N C E F O R
U S E R S
PERSONALIZATIONA C K N O W L E D G E M E N T A N D
R E C O G N I T I O N E M B R A C I N GA M I S S I O N
ENGAGEMENT
FLAUNT CULTURE
NOT JUST FITNESS
BENEFICIAL INTELLIGENCE
N E W WAY S O F D E L I V E RYT H AT I N C R E A S E U S E
A N D R E L E VA N C E
SERVICE REDEFINITION
OMNI-PRESENCE
TRENDS + VISION = REINVENTING MODELS
3 KEY CONSUMER TRENDS
PERSPECTIVE SHIFT
STATUS
BENEFICIAL INTELLIGENCEEnhancing User Experience ThroughBuilt In Intelligence
OMNIPRESENCENew Channels, Nuanced With Context In The Right Place At The Right Time
PERSPECTIVESHIFT:Reposition Renew, and Refresh Service Offerings In New Ways
NOT JUST FITNESS:Lifestyle, Mindset, Nutrition, Holistic, Longevity
DESIGN ENHANCED PROFIT
UX OMNIPRESENCE SERVICE SCOPE
BRICKS AND MORTAR OPERATOR FOCUS
@Bryankorourke @Kevin2Kel lyFREE COPY OF THE BOOK
The greatest products of the next 20 years have not been created yet.
Kevin Kelly’s View Of What Will Happen With Technology12 Inevitable Forces
35
01 Becoming 02 Cognifying 03 Flowing
04 Screening 05 Accessing 06 Sharing
Move from fixed products to constant upgraded services and
subscriptions.
Make everything smarter via cheap AI from the cloud.
Unstoppable streaming. You are certainly now in the data business.
Turning all surfaces into screen experiences.
Access to services at all times move away from owning assets.
Mass-scale collaboration. Key innovations built on sharing.
BE CO FL
SC AC SH
12 Inevitable Forces
39
07 Filtering 08 Remixing 09 Interacting
10 Tracking 11 Questioning 12 Beginning
Harnessing intense personalization to anticipate desires.
Unbundling products and basic parts and recombining them in all
possible ways.
Immersing ourselves inside computers to maximize
engagement.
Total surveillance for consumer and citizens benefit.
Promoting good questions is far more valuable than good answers.
A system connecting all humans and machines in a global mix.
Kevin Kelly’s View Of What Will Happen With Technology
FI RE IN
TR QU BG
CYBER PHYSICAL SYSTEM : THE HOLOS
HOW WILL YOU RESPOND ? RETHINK YOUR FUTURE
SOME FASTER THAN OTHERS
Rethink : “Not Wearables”
“We Are Just At
The Beginning Of Sensor
Technologies.”
OLD MODEL OF VALUE
CU
STO
MER
S
TRANSACTIONS / $
NEW MODEL OF VALUE
REC
EPTO
RS
COGNITION
Over 300 Drive In Theaters In The US Not All Biz Models Need Tech
IMPACT ? ASK OBJECTIVE QUESTIONS
ADOPT S CURVE REINVENTION
Follow @Fittechcouncil @BryanKORourke @IHRSA @Europe_Active
http://www.fittechcouncil.org/podcast/
PLAN AND THINK 5 YEARS OUT
ASSOCIATE YOURSELF WITH FORWARD LOOKING ORGANIZATIONS
GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY
AND BUSINESS AS USUAL IS DEAD
DISRUPTION AN THE ERA OF MASS ACCELERATION
Use Technology As A Tool. Transcend Technology By
Using The Tool With A Human Focus.
bryankorourke.com @bryankorourke