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The birth of Percept Advertising with Harindra Singh at the helm (1984)
Shailendra Singh joins Percept as an equal partner (1987)
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PR services is launched (1992)
Lights, Camera, Action…Percept ventures into the Content arena (1993)
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Percept pioneers the IMC concept (1994)
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Percept marks its presence in the Experiential Marketing sphere (1995)
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Percept executes Sahara’s biggest ever campaign ‘Bharat Hai Hamara, Hum Hain Sahara’ (1996)
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Percept executes the iconic ‘83 V/s 99’ Match (1999)
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Percept creates multiple records with its first film ‘Pyar Mein Kabhi Kabhi’ (1999)
Percept became the first Advertising Agency to produce a full length film
Pyaar Mein Kabhi Kabhi marked the debut of over 100 professionals including Singer Shaan, Raj Kaushal, Rinkie Khanna, Dino Moreo, Sanjay Suri, Vishal Shekhar,
Salim-Sulaiman, and many more...
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Percept & Sahara come together to execute a Benefit Cricket Match for the Kargil Heroes (1999)
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The web bug bites…launch of Tech Media services (2000)
Percept partners with global giant Hakuhodo (2000)
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Percept conceptualises and executes the ‘Sahara Drought Benefit Cricket Match’ (2000)
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Percept creates Hero Honda’s celebrated ‘Desh ki Dhadkan’ campaign (2001)
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Percept facilitates the Indian Cricket Team’s official sponsorship with Sahara (2001)
Conceptualized India’s first and largest sports sponsorship deal setting the INR 100 crore barrier
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Percept gets into the arena of ‘Talent Management’ (2001)
Rani Mukherjee – Nestle & Dabur Rahul Dravid - Colgate
Amiitabh Bachchan - Rin Hrithik Roshan – Tamarind, Hero Honda
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Percept conceptualises &executes ‘Siyaram’s Tennis Benefit Challenge’ for the ‘Gujarat Earthquake Relief Fund’ (2001)
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Percept creates India’s longest running Ad Campaign for Siyarams – ‘Coming home to Siyaram’ (2002)
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Percept sets up base in the Middle East Region (2002)
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Percept sets a trend in Children’s Cinema with its award winning film ‘Makdee’ (2002)
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Percept takes the ‘Sahara Film Festival’ to an International Destination (2003)
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Percept strategizes & executes the ‘Pune International Marathon’ for ING Vysya Life Insurance (2003)
The international marathon witnessed 5,000 runners participating from 15 countries
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Percept introduces Baseball to the country through ‘Million Dollar Arm’ (2003)
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Percept creates HIV AIDS Awareness with its Cause Cinema ‘Phir Milenge’ (2004)
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Percept initiates a market in the Entertainment Branding domain (2004)
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Percept launches Sahara’s Aamby Valley City with multiple Indian & International celebrities (2004)
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Percept executes the prestigious ‘Laureus Awards’ (2004)
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Percept initiates ‘Walk for Life’, an HIV awareness campaign (2004)
Top celebrities walked the ramp with HIV infected children to show their support for the cause
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Brings to India, for the very first time, a 22 country Powerboat Championship Contest with F1 (2004)
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Percept unveils the splendid ‘Formula One’ in India (2004)
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Percept renders the melodious ‘Sahara Sangeet Awards’ (2004)
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Percept and Hero Honda brings out 3 editions of the HISA Awards (2003, 2004, 2005)
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Some of the renowned celebrity-brand associations from the Percept stable
Bipasha Basu, Dino Morea & Dia Mirza - Siyaram
Mallika Sherawat – 7 Up
Salman Khan – Red Tape
SRK – Nokia, DLF, Airtel
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Percept and Sahara host ‘Mrs World’ in India (2005)
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Percept strategizes &executes ‘Airtel One India Challenge’ (2005)
India’s biggest car rally connecting 23 cities from Kanyakumari to Kashmir
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Percept pioneers the Animation scene in India, creates India’s first animation movie ‘Hanuman’ (2005)
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Percept introduces the Out of Home vertical (2005)
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Percept strategizes and executes ‘Airtel’s 1 Million Celebration’ (2005)
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Percept associates with AR Rahman and Mukti Foundation to create & support AIDS Awareness (2005)
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Percept ties up with Airtel and Lata Mangeshkar for a ‘Benefit Cricket Match’ (2005)
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Percept brings Bollywood Beauties together for ‘Indian Diva’ (2005)
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Percept executes the ‘Tsnuami Relief Cricket Match’ with Airtel (2005)
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A 360-degree Media Services company is born (2006)
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Percept plays an instrumental role in creating the first International Celebrity tie-up for ‘Reid & Taylor’ (2006)
Percept created a brand association between ‘Reid &
Taylor’ and Pierce Brosnan for its ‘Bond with the Best’ Campaign
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Percept’s ‘Malamaal Weekly’ sets the trend for Concept Cinema with its unique treatment (2006)
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Percept executes the ‘Wills Lifestyle India Fashion Week’ in style (2006)
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Percept transforms ‘Pantaloons’ through various campaigns, eventually making it India’s leading retail apparel brand (2006)
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Percept pioneers the ‘Multiplex Film Revolution’ with films such as
Corporate, DOR & PAGE 3 (2005, 2006)
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Some of the renowned Celebrity-Brand associations from the Percept stable
Karan Johar - Chivas Regal, Timond, Alfred Dunhill & Tata Indicom
Preity Zinta Head & ShouldersMS Dhoni - Siyaram Katrina Kaif – Nakshatra & Alokozay Tea
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Percept executes ‘The AVON Pink Walkathon’ in aid of Breast Cancer Awareness (2007)
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Percept’s Wedding Management Services deliver extravagant weddings at exotic locations around the world
Magnificent set-upsCreating unique experiences
Destination weddings : MonteCarlo, Mykonos, Thailand
Celebrity Performances
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Percept associates with Mumbai Traffic Police & Hercules for the ‘Pedal for Mumbai’ initiative (2007)
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Percept changes the Intellectual Properties arena with the launch of ‘Sunburn’ (2007)
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Percept unites thousands of Indians together for ‘Nokia New Years Eve’ (2007)
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Percept crafts a milestone movie in the History of Indian Cinema – Kanchivaram wins accolades all over the globe (2008)
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Percept distributes the first cross border film in India after 47 years – ‘Khuda Kay Liye’ (2008)
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Percept executes the ‘Art of Power’ campaign for Toyota that helped it achieve the #1 position in mid-SUV range (2009)
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Percept unveils ‘Goa Super Sixes’, an annual premier corporate Cricket tournament (2009)
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From India to Bharat, Percept brought a transformation with the ‘Bharat Nirman’ Campaign (2009)
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Percept creates a melange of Cricket & Bollywood with the ‘Sahara India Sports Awards’ (2009 & 2010)
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Vrooom... Percept unveils the magnificent ‘Super Car Show’ (2010)
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Creates ‘Fight Night’ – India’s first ever Indoor Boxing bouts (2010)
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Percept launches the Global IP ‘Champions of the World’ (2011)
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Percept creates a powerful comeback for Hero, launches ‘Hero MotoCorp’ at the O2 Arena, London (2011)
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Some of the renowned celebrity-brand associations from the Percept stable
Priyanka Chopra - J Hampstead, LUX, Tag Heuer, Sunsilk, NOKIA
Yuvraj Singh – Donear, Marico, Reebok, Westside
Sourav Ganguly - PUMA
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Percept’s Jai Ho Campaign swept the masses of the nation (2009)
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Percept creates a Musical Extravaganza with AR Rahman & MARG Constructions (2009)
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Percept ties up with CPAA (Cancer Patient Aid Association) to create awareness for ‘World No Tobacco Day’ (2009 & 2010)
Percept & CPAA organize the 'Percept Cup 2009' - a charity cricket match featuring Celebrities XI v/s Doctors XI. The
match helped raise funds for CPAA in the fight against Tobacco that leads to cancer.
Percept & CPAA organised the ‘Pink Lips’ concert 2010 to create mass awareness on
‘World No Tobacco Day’. The concert included performances by Shaan, Shilpa Rao, Vaishali
Samant and Abhijeet Sawant
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Percept launches and executes the historic ‘International Film Festival of India IFFI’ (2011)
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Percept revolutionizes the contemporary Art domain (2011)
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Percept ties up with Filmfare to organize the glamorous ‘57th & 58th Filmfare Awards’ (2011 & 2012)
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Percept’s ‘Ditto TV’ launch strategy wins critical acclaim (2012)
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Percept launches ‘Planet Volkswagen’ (2012)
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Sunburn crosses International Shores, becomes Asia’s biggest EDM festival (2012)
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Percept strategizes and executes the extravagant ‘Vodafone Speedfest’ with Lewis Hamilton (2012)
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Percept launches the IP ‘Windsong’, an exclusive Festival of storytelling through music & arts (2012)
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Some of the famed Celebrity-Brand associations from the Percept stable
Virat Kohli – Toyota
Sushil Kumar – Mountain Dew
Anushka Sharma - SofyNeil Nitin Mukesh – Sparx
Prachi Desai - Citizen Kareena Kapoor – Gitanjali Gems
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Percept brings the President of United States, Bill Clinton for the‘Kotak Presidium’ (2013)
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Percept launches the IP ‘FLY’, India’s biggest multi genre live music festival (2013)
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Percept creates a mini Sri Lanka in India with its ‘Get Srilankan’ed’ Campaign (2013)
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Percept brings the Top 500 marketers together for the prestigiousPitch Awards (2013)
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Percept launches ‘BollyBoom’- India’s first & biggest ever Bollywood Electro Music Festival (2013)
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Celebrating 30 Glorious Years of Success…
and the journey continues onwards to the next milestone…