@Gmail Sponsored Promotions (GSP) #GmailAds
Target your Competitors’ Mailing List
with
Gmail Sponsored Promotions
@Gmail Sponsored Promotions (GSP) #GmailAds
Target potential customers, along with existing
ones in Gmail.
Why Gmail?
@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Ads a.k.a Gmail Sponsored Promotions
(GSP)
What are Gmail Ads?
@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Ads are designed for Gmail and can be
customized to help you achieve a variety of
marketing goals.
Why use Gmail Ads?
@Gmail Sponsored Promotions (GSP) #GmailAds
Gmail Ads provides relevant messages.
Key Benefits of Gmail Ads
@Gmail Sponsored Promotions (GSP) #GmailAds
Reach users while they are checking their
personal emails.
Why are Gmail Ads so effective?
@Gmail Sponsored Promotions (GSP) #GmailAds
Competitors’ Mailing List
You can now target your competitors’
mailing list. Shhh…
With Gmail Ads you can set your target keyword to be
your competitor’s brand name or even their domain
name.
Your ads will show up to people who are using Gmail
and are subscribers to their newsletters, or are
receiving transactional emails.
@Gmail Sponsored Promotions (GSP) #GmailAds
Optimise for a specific audience by using a single
targeting type or create multiple ad groups to reach
even more potential customers.
Gmail Ads help you reach the right customer
@Gmail Sponsored Promotions (GSP) #GmailAds
When developing Gmail Ads campaign strategy, start
by thinking about what kind of users you are trying to
reach.
Customizing strategy based on client goals
@Gmail Sponsored Promotions (GSP) #GmailAds
The flexibility of Gmail Ads creates opportunities to
promote a variety of consumer actions. Customize ads
based on the most valuable user behaviour.
Gmail Ads Strategy: Desired Action
@Gmail Sponsored Promotions (GSP) #GmailAds
We will review the performance, understand
specific reporting metrics and translate them into
optimization recommendations.
ROI measurement
@Gmail Sponsored Promotions (GSP) #GmailAds
Show promotions on mobile devices to expand reach, no
matter where consumers are, Gmail Ads run on Android,
iOS and the mobile web.
Why run Gmail Ads on mobile?
@Gmail Sponsored Promotions (GSP) #GmailAds
If you see higher CPAs on mobile traffic, we encourage
you to separate out mobile campaigns and bid
differently for this traffic.
Mobile Strategy on its own
@Gmail Sponsored Promotions (GSP) #GmailAds
Market Readiness Assistance (MRA) GrantKickstart your global Google AdWords campaign with IE
Singapore’s Market Readiness Assistance (MRA) grant.
• Get support in a wide range of market entry and pre-
scope needs including digital advertising through
Google AdWords
• SMEs can get up to 70% funding of eligible setup and
marketing costs
• Receive up to $20,000 with no more than 2
applications per year.
@Gmail Sponsored Promotions (GSP) #GmailAds
Supported Online Marketing ActivitiesThird-party costs incurred for:
• Search engine marketing and/or optimisation
• Social media marketing campaigns
• Online advertising campaigns
• Listing/subscription fees on global online retail/e-
commerce platforms with international reach and with
e-fulfilment, payment and logistics capabilities
@Gmail Sponsored Promotions (GSP) #GmailAds
Need expert to help you target your competitors’ mailing list?
www.leftygroup.comCreative Digital Agency | Software Development
Contact us at [email protected]