Download - GMGC2015 Beijing - LATAM Digital Tsunami
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The Digital Tsunami
The Next Big Opportunity for the Game Industry
in Latin America.
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1. Latin America facts.
2. Mobile games market.
3. Road to success
TOPICS
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LATIN AMERICA
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611MPOPULATION
GSMA Mobile Economy Latin America 2014
LATIN AMERICA
20 COUNTRIES
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GSMA Mobile Economy Latin America 2014
LATAM MOBILE PENETRATION
630M SUBSCRIPTIONS
MOBILE
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Jampp / Fnbox
LATAM GDP
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Second highest installed base in the world by 2020
605MSmartphones
2009 2014 2020
3%
31%
68%
SMARTPHONE MARKET
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85%
5%
10%
SMARTPHONE MARKET
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132 MMobile Game Players
185 M
Latin America
LATAM VIDEO GAMERS
NewZoo, eMarketer, 2014.
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eMarketer, 2014.
(Millions)
Korea
Japan
Latin America
North America
Europe
China
23
50
132
144
247
358
MOBILE PLAYERS
Latin America
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New Zoo, 2014.
Rest of Latinamer-
ica
Mexico & Brazil
Middle East & Africa
Eastern Europe
Western Europe
Asia Pacific
North America
$0.45
$0.76 $0.80
$1.13
$2.01 $2.11 $2.30
Mexico &
Brazil
Rest of L
atinameric
a
COST OF ACQUISITION (usd)
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2013 2014 2015 2016 2017
$3.60 $4.50 $5.30 $7.95
$11.93
No other region comes close to Latin America in terms of growth potential
50% YoY Growth
MOBLE GAME MARKET SIZE(billion usd)
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Superdata, 2014.
11th- Global Rank
14th - Global Rank
Brazil34%
Mexico22%
Argentina14%
Rest of Latin America
10%
Chile
7%
Colombia 5%
Venezuela 4%
Peru 3%
MOBLE GAME MARKET SIZE
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MOBILE GAMERS
PAYERS
39.0 Million
15.8 Million
New Zoo, 2014.
41%
PAYER RATIO
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21%
49%
27%
5%
21 to 36
10 to 20
36 to 50
>51
55%
45%
New Zoo, 2014.
male
female
MOBILE GAMERSAGE & GENDER
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FLURRY, 2014.
MOBILE GAME PREFERENCES
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ROAD TO SUCCESS
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SPANISH, 60%
PORTUGUESE, 40%
LOCALIZATION
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98%OF AVAILABLE MOBILE GAMES ARE
IMPORTED
NO CULTURE CUSTOMIZATION REQUIRED!
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LatAm
China
MARKETPLACES ECOSYSTEM
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MASSIVE DISTRIBUTION
Android Official Store
Mobile Operators Official Store
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Mobile Operators Official Store
70% Market Share280M Subscribers
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EFFECTIVE MONETIZATION
High cost!Not convenient for impulse IAP!
One-click payment!
Penetration in LatAm.
13%
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CARRIER BILLING AS MASSIVE PAYMENT SOLUTION
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The Android Marketplace for Latin America
http://console.naranyamarket.com
Distribute Monetize
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Arturo VélezNARANYA CHINA, CEO
Welcome toLatin APPmerica
Interested? Leave me your contact information at:http://dwz.cn/n_market