![Page 1: GMIC 2012 - Alohar, Presentation by Mr Sam Liang](https://reader031.vdocument.in/reader031/viewer/2022020718/54b471ab4a795912798b45b6/html5/thumbnails/1.jpg)
Mobile Behavior Analytics using
Persistent Ambient Sensing
Sam Liang, Ph.D, CEO
Alohar Mobile Inc. Confidential
![Page 2: GMIC 2012 - Alohar, Presentation by Mr Sam Liang](https://reader031.vdocument.in/reader031/viewer/2022020718/54b471ab4a795912798b45b6/html5/thumbnails/2.jpg)
Apps Ported from PC/Web
•Email•Browser•Games•Music•Video
We are using cell phone as a miniature PC
![Page 3: GMIC 2012 - Alohar, Presentation by Mr Sam Liang](https://reader031.vdocument.in/reader031/viewer/2022020718/54b471ab4a795912798b45b6/html5/thumbnails/3.jpg)
Limitations of Current Mobile Apps
• Manual appso No automatic proactive intelligenceo Can't help user without user's manual queryo Manual Check-in fatigue
• No Understanding of User Behavior• Poor identification of Place names
o GPS is fuzzy, always driftingo Foursquare, Facebook use scrolling pick lists
• No insight into user preferenceso Check-in data is not comprehensive
• Poor Battery Management
Alohar Mobile Inc. Confidential
![Page 4: GMIC 2012 - Alohar, Presentation by Mr Sam Liang](https://reader031.vdocument.in/reader031/viewer/2022020718/54b471ab4a795912798b45b6/html5/thumbnails/4.jpg)
•Eyes •Ears•Touch•Talk
•Location, Altitude•Motion•Wifi•Bluetooth•Proximity•Temperature•...
Phone has More Senses Than Human
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Alohar Platform CreatesPersistent Ambient Sensing
Alohar Mobile Inc. Confidential
• Location • Time • Motion• Context• User Patterns
![Page 6: GMIC 2012 - Alohar, Presentation by Mr Sam Liang](https://reader031.vdocument.in/reader031/viewer/2022020718/54b471ab4a795912798b45b6/html5/thumbnails/6.jpg)
Some Use Cases with Alohar Platform
•Automatically checks traffic before you drive to a meeting
•Reminds you to exercise if coding for 5 hours•Automatically detects a car crash and calls
911 even if the driver is unconscious•Tells you about a cheap gas station when it
detects you have just 1/2 gallon of gas left•Helps Alzheimer patients•Enterprise traveling salesmen/servicemen
management•Highly targeted mobile ads/coupons
Help Me Before I Ask!Alohar Mobile Inc. Confidential
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Alohar Enables SMARTER Mobile Apps
•It can hear you•It can feel you•It can understand you•It can HELP you before
you ask
A Predictive Siri
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Check-In
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Alohar's Innovations
• Persistent Ambient Serviceo Always-on service 24x7 (with optional config)o Power Efficient Ambient Sensing
• Automatic Business Determinationo Patent pending on POI disambiguation
• Intelligent User behavior Learningo Real-time user behavior analysis:
E.g shopping in Macy's now; having lunch in Olive Gardeno Historical user behavior analysis:
E.g Usually goes to school in the morning
• Automatic user profile generationo Based on visit-signature and other activities
Alohar Mobile Inc. Confidential
![Page 10: GMIC 2012 - Alohar, Presentation by Mr Sam Liang](https://reader031.vdocument.in/reader031/viewer/2022020718/54b471ab4a795912798b45b6/html5/thumbnails/10.jpg)
Alohar PlatformMobile Behavior Analytics
Smarter Apps with Persistent Ambient
Sensing
Alohar Mobile Inc. Confidential
![Page 11: GMIC 2012 - Alohar, Presentation by Mr Sam Liang](https://reader031.vdocument.in/reader031/viewer/2022020718/54b471ab4a795912798b45b6/html5/thumbnails/11.jpg)
Build Apps Smarter than Siriwith
Mobile Behavior Analytics
Sam Liang, Ph.D, CEO
Alohar Mobile Inc. Confidential