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GO RED FOR WOMEN
GOOD FOR YOUR HEART
AND
GOOD FOR THE HEART
OF YOUR BUSINESS
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Heart disease causes more
deaths in women than ALL
FORMS OF CANCER COMBINED.
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One in two women
will be diagnosed
with heart disease in
her lifetime…
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And one in three
will die
4
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…but only one in five
think they’re
personally at risk.
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More than 90% of primary
care physicians
don’t know that heart
disease kills more women
each year than men.
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This is Our Solution –
Go Red For Women
Go Red For Women is the
American Heart Association’s
nationwide movement that
celebrates the energy,
passion and power of women
banding together to
wipe out heart disease.
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Elements of the Movement
8
Go Red
Luncheons
National Wear
Red Day - February
Go Red
Heart CheckUp
Digital & Social
Media
Go Red BetterU
Advocacy
Strategic Alliances
Circle of Red Society
PR/Media
Women and Heart Disease
Women 25-54
Cities Go Red
Year-Round
Healthcare
Professionals Credible Science
Go Red Por Tu Corazón sister campaign
Reaching Latinas, 25-44, and their families
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Go Red For Women Success
• 78% of consumers associate the Red Dress with the American Heart
Association
• 62% brand awareness of Go Red For Women
• 15 billion impressions since 2004
• 20,000 companies participate in activities
• 89% of women make one lifestyle change
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Cause Marketing:
Good For Your Heart –
And The Heart Of Your Business, Too!
Your Business* . . .
19% Sales Increase
80% Switch Brands ~ 61% Try New Brand
19% Spend MORE
90% Want To Know What Causes You Support
61% Say Firms Need Better “Cause Case”
200% Time Looking At Advertising (PRAD)
* 2010 Cone Cause Evolution Study www.coneinc.com
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Go Red: Good For Client &
Employee Retention
Your Employees* . . .
77% Impacts Hiring Decisions – Recruiting Differentiation Tool
89% Enhances Employer Loyalty
88% Impacts Gen Y Hiring
Your Customers* . . .
54% Support A Relevant Cause
61% Long-term Commitment
53% Want Cause Engagement
* 2010 Cone Cause Evolution Study www.coneinc.com
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Go To Where Your Customers Are
And Your Competitor’s Aren’t
Start With A
360°
Approach
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Cause Marketing:
Expand Your Brand
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A Short History of
“Doing Well By Doing Good”
Cause marketing is a partnership between a nonprofit and a for-profit
for mutual profit. Joe Waters
+ = 17% in new cardholders
28% in number of
transactions
$ 1.73 Billion Industry (57% Since 2005)
Involves 2/3 of All Brands
Valid Strategy by 97% of Marketing Execs
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Cause B2B: Make Your Customer
Look Good
$ 2,000,000 in 750T Sales
$ 50,000 Donations $.10/mile
Created Brand Extension of
“Conversation Hearts”
$ 75K in donation to USO
3,000 Care Packages Sent
Overseas To Soldiers
Rapid Response Team - New Generators &
Repairs Customer’s in Tornadoes, Floods, &
Hurricanes
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Cause Marketing:
Expand Your Brand
It’s Not About
Spending
More Money It’s About
Spending It
More
Effectively
How Many Pieces Of Your Marketing Are You Leaving On The Table?
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From Idea To Execution
“Marketing is not a function,
It is the whole business seen
from the
customer's point of view.” Peter Drucker
To Continue The Discussion:
Sheila Neisler
704-965-4249
www.greatideas-greaterresults.com
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Thank you for your support.