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Going Lean: Cross BorderMichael Hagler
Partner, Clevertech &
Kirk SerjeantsonCIO, Dicom Transportation LP
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What is Clevertech?
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Who is Dicom?
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Shipping: It’s Crazy Complicated• Getting a parcel from A to B isn’t easy
A B
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Why is Shipping Complex• In essence, it’s easy. • Shipping is exorbitantly complicated due to:
Regulatory Authorities
EXCEPTIONS
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Why is Shipping Complex? (Part 2)• THIS INDUSTRY RUNS ON OLD SOFTWARE
ASP.NET
• AND EVEN OLDER HARDWARE
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Dicom – A Growing Company • Private Equity Backed in 2014• Rapidly acquiring partners•Poised to enter the US Market•Clients cross border
•Complex•Tech won’t handle it•Regulations are scary
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Cross Border• Why is this so hard?
•Culturally•Technologically•Legally
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We Built the SWAT Team• Individually Selected Team
Members from Dicom who <3 innovation• Global Team: • Canada, USA, Portugal, South Africa,
UK, Ireland• GLOBAL PERSPECTIVES
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Lean Challenges• Communication• Find common ground• Building background- FAST• Warehouse Visits
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Learning Curve• How do we learn, and learn fast?
•Study similar systems•Ship quick, fail fast•Aggressive customer feedback
•Hate mail!•The “it’s just an interface” moment!
•Educate stakeholders, then users!
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Quick Sprints• SUPER quick sprints• On-Site summit with product team•Making end users product owners
•An impassioned user is the best user!
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The Chinese Restaurant Summit• Quick Validated Feedback • Major customer focus groups•Allowing clients to become innovation partners•New versions bi-weekly
•Never stop shipping•Never stop learning•Never stop failing
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Adjusting Requirements• Express and Freight requirements• Fleshing out the shell of the
application to include complexities.• Lot’s of face-palm moments…..
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Hate Mail•When change occurs, people
react violently. •Look for pearls of wisdom in
each piece of product ‘hate mail’ and validate it FAST.
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Creating Magic• Product Features:
•Want vs. Need • How do you make people smile?
•(Particularly the haters!)
SMS = Marginal Utility
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Lesson Learned • Distributed teams=Global perspective•Invite customers to be honest
•Appreciate the hate mail!
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Lesson Learned• Sometimes, the best innovators are the people you
least expect. •Don’t ignore any perspective, but validate every perspective
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Success• We shipped cross border!•Deployed at major Canadian industrial clients•Clients driving us mobile and onto AppleTV
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Recap & Milestone• Changing the way the logistics industry views product
development, and empowering shippers across Canada.•Cut deployment time down from 8 hours to five
minutes.•Deployable on hardware that costs $75 USD vs $500
USD.