Download - Going shopping!
![Page 1: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/1.jpg)
With a Notebook
GOING SHOPPING!
![Page 2: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/2.jpg)
THIS ISN’T SOME WALK IN THE PARK…
Price: Free
Environment: Up to the Weather
Draws People In (or doesn’t):
With it’s Natural Beauty
![Page 3: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/3.jpg)
THE ENVIRONMENT IN A STORE IS MANIPULATED TO APPEAL TO A CERTAIN GROUP OF PEOPLE:
Average Customer at this Store:
Age: 40Gender: F
Interests:Health, Local Food, Community Support, Green Movement
BUZZ WORDS
![Page 4: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/4.jpg)
Average Customer at this Store:
Age:45Gender: F
Interests:Nice clothes, Jewelry, Novelty Items
IMAGES
THE ENVIRONMENT IN A STORE IS MANIPULATED TO APPEAL TO A CERTAIN GROUP OF PEOPLE:
![Page 5: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/5.jpg)
PRICE
Average Customer at this Store:
Age:20-60Shopping with: Family
Interests:Getting a good deal,Making their dollar stretch farther,Providing for a family
![Page 6: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/6.jpg)
Businesses that emphasize low prices put least expensive items at eye level and make sales “pop” with bright colors.
Businesses that emphasize the quality or uniqueness of their products put more expensive items at eye level or interspersed with less expensive items.
![Page 7: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/7.jpg)
THE ENVIRONMENT IS CHANGED TO ENCOURAGE PEOPLE TO STAY LONGER
Entrance
Exit
PRODUCTS!
Some stores make separate doors to enter and exit…
So, once you’re inside, you have to walk through part, or all, of the store in order to leave.
![Page 8: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/8.jpg)
Others work to create a “you’re right at home” feel…
UsingCarpeting…
Creating aComfortable placeto sit…
![Page 9: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/9.jpg)
EVEN THE SIGNAGE CONVEYS MEANING…
Names in lower case suggest a casual atmosphere
Names in block letters suggest a chain, and cheap prices.
Fancy lettering implies that the products have higher value
![Page 10: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/10.jpg)
WHEN I WENT SHOPPING WITH A HEIGHTENED AWARENESS, I BEGAN TO NOTICE:
FREE SAMPLES!
When a sampling station was
accompanied by a large display of the sampled product,
Customers were 50% more likely to buy it than if they had to be directed
to the product.
![Page 11: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/11.jpg)
Obvious security cameras make
many customers uncomfortable.
This sets up a customer-business relationship that is based on mistrust.
![Page 12: Going shopping!](https://reader035.vdocument.in/reader035/viewer/2022062711/55cda305bb61eb311f8b46bc/html5/thumbnails/12.jpg)
An inviting exterior isn’t as simple as being nice to look
at…
Businesses use different ways to
draw customers in.
Outdoor seating
Come in for a Fudge Sampl
e!
Signs and Window Displays