Going Social with CRM: How Social Media is Turning Sales Upside Down
With Shane Gibson Co-author Sociable!
Chief Social Officer – Socialized! Ltd
Please Feel Free to Tweet
#SCRM
@ShaneGibson
#CDCGalaxy
“I think that’s going to break.”
“The Customer Owns Your Brand”
600 Million
100 Million
100 Million updates/day
1Billion views/day
Social media marketing is about
LISTENING
LISTENINGhttp://Search.twitter.com
http://Google.com/alerts
http://Blogsearch.google.com
http://facebook.com/search
http://www.linkedin.com/signal/
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#SCRM Rules of Engagement
Being
#SCRM = Smart Engagement
SCRM
SocialemailValuesPreferencesDataRelationshipHistoryBusiness IntelPersonal Intel360 view
SCRM
ConversationChannels
Monitoring
How to win
• Realize that marketing/sales is a conversation
• Monitor and respond in real-time• Get social with a tool like Pivotal SCRM• Socialize your entire business and get
ready for Web 3.0 and Customer 3.0
ClosingBigger.netSocialized.me/cdcgalaxy Twitter.com/[email protected]
