Download - Google Analytics and Tag Manager
Contents
Analytics
• Understand the full acquisition funnel
• Identify roadblocks and common paths with the Behaviour Flow
• Segment your audience to find valuable insights
• Not Sure of the Right Approach? Test it
Google Tag Manager
• Features
• Use Cases
• Architecture
• Demo
Understand the full acquisition funnel
• Link Analytics to Google Developer Console
• More specifically, the data encompasses the following:– Google Play traffic sources: Discover how marketing
campaigns and search are driving installs and new users.
– Views on Google Play: Understand how your app is being viewed on Google Play as the result of campaigns and search.
– Installs: Installs shows the number of users for each referral who actually clicked the install link for your app on Google Play.
– New users: Beyond installs, new users shows you how many active users actually launch your application after it’s installed.
Identify roadblocks and common paths with the Behaviour Flow• Understanding how users move through
your app
• With Google Analytics, you can easily spot
if a significant percentage of users leave
your app during a specific section
Segment your audience to find valuable insights
• unlock deeper insights about what drives your users’ behaviour
• slice and dice your data using segmentation, such as demographics, behaviour, or install date.
• for example, was a recent app update unpopular with users from one geographic area, or were users with a certain device or carrier affected by a bug?
Not Sure of the Right Approach?
Test it
• Use Content Experiments in your app to run A/B tests — without needing to update your app.
• Content Experiments uses Google Analytics data to optimize towards your objectives and Google Tag Manager to control the test from the server —so you can test multiple variations of the same app at the same time.
• Experiment results are displayed in Google Analytics reports that summarize all of the key information about your experiment
Features
• Dynamic apps with configurable values
• Change UI/behavior dynamically
• Feature activations with future time
schedules
• Rule based behavior based on OS
versions, screen sizes etc.
• Previews for testing before publish
References
https://support.google.com/analytics/answer/2956981
https://support.google.com/googleplay/android-developer/answer/3389759?hl=en
http://android-developers.blogspot.jp/2013/10/improved-app-insight-by-linking-google.html
https://developers.google.com/tag-manager/android/v4/