![Page 1: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/1.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Google Analytics For Non-Profits
Gilli Goodman – Agency Product Specialist, Google
March 7th 2013
![Page 2: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/2.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Agenda
![Page 3: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/3.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
I. Introduction to Analytics
II. Top Reports & Insights
III. Resources
![Page 4: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/4.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Introduction To Analytics
![Page 5: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/5.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Web behaviour is not a linear process
300 x 250News
search
Site Visitsonline videos
mobile search
tv ads
newspaper adsonline
display ads
![Page 6: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/6.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Google Analytics is a free tool to help you understand your
website traffic
![Page 7: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/7.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Digital and Traditional Channels
7
Mass Media
Online Search Social Mobile
![Page 8: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/8.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Measurability & Accountability
8
Are our online campaigns performing?
Where can we improve our site for the actions we want?
Are our visitors donating or signing up for info?
What is every Pound of my marketing budget doing?
Mass Media
Online Search Social Mobile
![Page 9: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/9.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
% donated
Different Visits, Different Purposes
Charity research
signupEvent pages
Reading info
bounced
Why?
![Page 10: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/10.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
How do you measure success? - Goals in Google Analytics
Amount Donated
E-Commerce
Newsletter / Event signups
Secondary Conversions
Reading Content / Watching videos
Engagement
Sharing, Liking & Commenting
Social
![Page 11: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/11.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Top Insights and Reports
![Page 12: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/12.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Google Analytics Real Time
![Page 13: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/13.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Location report
![Page 14: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/14.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Monitor all Traffic Sources
![Page 15: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/15.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary 15
Understand AdWords Performance
![Page 16: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/16.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Social tracking
![Page 17: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/17.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Mobile reporting
![Page 18: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/18.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Identify High-Bounce Pages
![Page 19: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/19.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Resources
![Page 20: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/20.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Analytics Help Centre
•http://support.google.com/analytics
Conversion University
•http://www.google.com/analytics/iq.html
Grow Your charity online
•www.growyourcharityonline.com
Google Analytics Resources
![Page 21: Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …](https://reader036.vdocument.in/reader036/viewer/2022081412/5413a1468d7f72be698b468b/html5/thumbnails/21.jpg)
Google Confidential and Proprietary Google Confidential and Proprietary
Thank you!