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Knows Best
A Discussion of SEO Best Practices
and How to Use Them
Hall Web Services
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Who We AreHall Web Serviceswww.hallme.com
10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied"
Kasi GajtkowskiOrganic Search [email protected]
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Ask Us Questions!
* Use GoToWebinar “Chat” or “Ask a Question”
* Twitter with #SEOvision tag
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What We Expect You To Know:
• What "SEO" Means (Search Engine Optimization)
• The importance of having a site that does well in search engines
• What “keywords” are (and you should have some ideas around what the keywords are for your business/website)
What You'll Learn: An overview of what the basic SEO “best practices” for on page SEO elements
How to apply them to a website
What longtail keywords are why they help drive qualified traffic to a site
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How Does It Rank?
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How Best Practices Work
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On Page SEO Optimization(What the heck is that?)
“On page” just refers to the elements, text, and content of a web page.
“On page SEO” means optimizing this information so that it is easier for search engines to find those web pages.
And the important elements are...
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Important Elements of a Web Page for SEO
HTML code that provides information about each web page:
•Title Tag
•H1 Headline
•META Description
•META Keywords
•ALT Image Attribute
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Source Code of a Web Page
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Title Tag
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Title TagONE OF THE MOST IMPORANT THINGS A SEARCH
ENGINE LOOKS AT!
• 5 to 12 words in length (or 65 characters)
• Use the keywords that describe the content of that specific page
• Title Tags should be unique for each of the different web pages of your website
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BAD TITLE TAG
The title of this web page is: “Home – A WebsiteBuilder Website”
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GOOD TITLE TAG
The title of this web page is: “Maui Condos, Vacation Rental Villas, Hawaii Vacations”
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GOOD VS. BAD TITLE TAG
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H1 TagHere is what it looks like on a web page
(it's a heading):
Maui Vacation Rentals, Condos, Hawaii VacationsExplore all of our glorious vacation rentals, condos, and other properties for
your Hawaiian vacation.
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H1 TagThis is the HTML code for a “heading” in the content on a web page
Straight from the horse's (Google's) mouth:“The Google ranking algorithm dictates that if you're using a <h1> tag, then the text in between this
tag must be more important than the content on the rest of the page. Here's a quick example:
<h1>Google sees this text as more important</h1>
<p>... than this text</p>”
• Use the keywords that describe the content of that page – be specific
• Can be similar to the title tag of the page
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Bad H1
Good H1
Maui Vacation Rentals, Condos, Hawaii VacationsExplore our beautiful Maui vacation rentals, condos...
Welcome to our Vacation SiteWe specialize in vacations.
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META Description Tag
often appears here
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META Description TagDescription of the web page
• Used to describe what the web page is about
• Google often uses the description tag as the “snippet” of the web page in the search results
• Important place to use keywords of the page due to the "bolding" that occurs in the visual snippet of the search results:
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Bad META Description
Good META Description
Welcome to our vacation website. We specialize in vacations.
Vacation rentals in Maui including condos and vacation villas...
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META Keywords TagHidden from web users except when a web page's source
code is viewed.
• It's a tag in the HTML code that contains the keywords of a web page (2 or 3 most important terms)
• Google and other search engines ignore because of previous abuse – Google confirmed that it does not look at this tag when ranking pages.
• Yahoo! does still use it to a very small degree, but Yahoo! Search technology will be replaced by Bing next year.
• I am personally phasing it out due to it's diminished value.
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Alt IMG AttributeThe text used to describe an image on a web page
(Not visible to the eye unless you mouse over an image in Internet Explorer or right-click and view “Properties”)
• Text-voice software for visually impaired uses this text
• Search engines can index the alt IMG text that is supplied
• Use 1 or 2 keywords in your alt IMG attribute to help contribute to web page's relevancy for those search words
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Bad Alt IMG Attribute
Good Alt IMG Attribute
“Missing”
Maui Vacation Rentals – Aloha Villa
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A Few Words on Keywords• Short Tail Vs. Long tail
– 1 or 2 words vs. 3-5 words
• Generic Searches vs. More Specific
– 4-word searches grew 2% in the past year (source: Hitwise Report Feb 24th, 2009)
• Longtail = less visitors but they're more qualified
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Maui Condos: Longtail
• Maui vacation condos
• Maui vacation condo rentals
• Maui vacation condos Kihei
• Beachfront Maui vacation condos
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Time for a Recap!
Title Tag: - most important element- use 2-3 keywords- unique for each web page
H1 Headline: - “heading” in content- use keywords- can be similar to title tag
META Description: - description of web page- use keywords for web page- will be bold in search results
META Keywords: - contains the keywords targeted on web page- I don't recommend using it (Google doesn't look at it)
ALT Image Attribute: - text description of an image, use keywords- search engines & voice readers can process the text
Longtail Keywords: - 3 to 5 words in length- drives less traffic but the searchers are more qualified
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Learn More!
= Free Professional Look at Your Website
• Free Internet Strategy Consultation: http://www.hallme.com/free-internet-strategy-consultation.php
• Web Vision Blog - http://www.hallme.com/blog
• Webinars – http://www.hallme.com/webinars
• Follow Hall on Twitter - @Hall_Web
• Call us! 1-877-425-5932 (HALL-WEB)