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20 October 2014
Youtube by Pablo and Víctor
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Agenda
Why Youtube1
How to create my Youtube channel 2
3 Create and promote your videos
4 Success story
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Google Confidential and Proprietary
Why Youtube
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Google Confidential and Proprietary
CREATE A YOUTUBE CHANNEL
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1. Go to www.youtube.ie and click the sign in botton
2. Create your business account (Company Generic email)
1
2
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BUSINESS NAME
1. Add your LOGO2. Create a channel art3. Describe your Channel
24
3
1
4. Add web links5. Upload your videos6. Create Playlists
5 6
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https://www.youtube.com/user/FailteIrelandTV
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Google Confidential and Proprietary
Create and promote your videos
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Create your video
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Create your video
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Create your video
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True view ads
● Only pay for engaged views – You pay only when viewers
choose to watch your video ad
● Target exactly who you want – Choose from a variety of
targeting option such as Interests or Demographics.
● Measure your performance – Track your performance
directly in AdWords or YouTube Analytics
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Formats
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Formats
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Create your video campaign
1. Click New Campaign > Online video to set your campaign
settings & select video to advertise
2. Set your bid and select your targeting group
3. Link your Youtube with your Adwords account
4. Create a Remarketing List
5. Add a Companion Banner & Call-to-Action Overlay (CTA)
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Create your video campaign
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Create your video campaign
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For more info: Google Adwords Video Ads
Create your video campaign
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Google Confidential and Proprietary
Success story
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Thank you
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Additional Resources
● Youtube Analytics
● Youtube creator hub
● YouTube Support
● Case studies and industry insights
● Great True View examples