DecideHYPOTHESES
3
Collectandorganizethebestgeneratedideasorconceptualsolu3ons,whichareintheformofsketches.Selectthebestconceptualsolu3on(sketch)a<erbrieflypresen3ngthetrade-offofeachalterna3ve.Seamlesslyintegratethebestfeaturesofalterna3veswiththeselectedsolu3oninordertocreatean“ideal(strongest)solu3on”whichistobesubsequentlystoryboarded,prototyped,andtestedbypre-qualifiedusers.
VisualTemplatesfor:
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Build
Measure
Learn
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
Understand
Diverge
DecidePrototype
Validate
1
2
34
5
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Build
Measure
Learn
DecideHYPOTHESES
3
Pain/Delight(-/+):….....
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................
Event3–Decide
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q CustomerValueMap:
q CompeTtors’Products:q CompeTtors’Trade-offs:q Craigslist:
q Day3(Wednesday)q 10am–5pm
q Decider:q RatewithHeatMaps:
q StrongestSoluTon(Sketch):q 3x5Storyboard/Grid:
Event3–DecideChecklist
q CustomerStory(Journey)Map:q MostCriTcalCustomerExperience:q InternalCustomer/CriTc:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
DesignSprint(DS)Charter Event3–Decide
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q CustomerValueMap:
q CompeTtors’Products:q CompeTtors’Trade-offs:q Craigslist:
q Day3(Wednesday)q 10am–5pm
q Decider:q RatewithHeatMaps:
q StrongestSoluTon(Sketch):q 3x5Storyboard/Grid:
Event3–DecideChecklist
q CustomerStory(Journey)Map:q MostCriTcalCustomerExperience:q InternalCustomer/CriTc:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q CustomerValueMap:
q CompeTtors’Products:q CompeTtors’Trade-offs:q Craigslist:
q Day3(Wednesday)q 10am–5pm
q StrongestSoluTon(Sketch):q 3x5Storyboard/Grid:
Event3–DecideChecklist
q CustomerStory(Journey)Map:q MostCriTcalCustomerExperience:q InternalCustomer/CriTc:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKq Desirability:
q Feasibility:
q Viability:
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
q Decider:q RatewithHeatMaps(DotVo3ng):
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q CompeTtors’Products:q CompeTtors’Trade-offs:q Craigslist:
q Day3(Wednesday)q 10am–5pm
q Decider:q RatewithHeatMaps(DotVo3ng):
Event3–DecideChecklist
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
q CustomerStory(Journey)Map:q MostCriTcalCustomerExperience:q InternalCustomer/CriTc:
q CustomerValueMap:
q StrongestSoluTon(Sketch):q 3x5Storyboard/Grid:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q OFFLINESCENES:Newspaper;Store(Shelf);Office;Hotel;School;Outdoor
q ONLINESCENES:WebSearch;Blog;AppStore;Facebook;Twi[er;LinkedIn
q OFFLINE/ONLINESCENES:Magazine;Newsle[er;Computer(EmailInbox)
Event3–Decide:OpeningScenes
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide:OpeningScenes
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ToDo(Future)
Doing(Present)
Done(Past)
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
VALUEENGINEMAPRapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:HorizontalRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
HowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act2RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
3x3Storyboard:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
CaseStudy1Savioke
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–Decide
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q HotelGuest
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesTng(PUT)Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q HotelGuest:Trade-offs(-/+)
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot:Trade-offs(-/+)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesTng(PUT)Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Hotelguestwants…smallitem
Hotelguestreceivessmallitem
GuestcallsRecept-ionist
Recept-ionistputsiteminRobot
Robottakesitemtoguest
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe^-tor1
Compe^-tor2
Compe^-tor3
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Compe,tors’Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
MomentofDelivery
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMW
Savioke’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
Savioke’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeqercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili^es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Event3–Decide
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
Savioke’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
CaseStudy2FlaTronHealth
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q CancerPa3ent
REALISTICPROTOTYPE(S)q Pa3ent-TherapyMatching
Service
ProductUserTesTng(PUT)Map
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMap
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pa3entwants…therapy
PaTentstartstherapy
Pa3entmakesappoint-menttoseedoctor
Doctor/Coordin.searchesformatchingtrials
Doctordiscussestrialwithpa3ent
Pa3entenrollsfortherapy
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe^-tor1
Compe^-tor2
Compe^-tor3
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)? Compe,tors’Map
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)
Idea/QuesTon
Sketch(Mockup)
HOW? Informa^onrequiredtoscreenpa^entsishardtofindintheirmedicalrecords
q Structurekeyinforma-3onforscreeningpa3ents?
HOW?
Fillinginmissinginforma^onrequiresalotof^meandeffort
q Streamlinediscussionwithoutsidedoctors?
HOW?
Thenumberofpa^ents,trials,andrequirementsisoverwhelming
q Makereviewingelectronicmedicalrecordsfaster?
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
FlaTronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
HMWStreamlinediscussionwithoutsidedoctors?
HMWMakereviewingelectronicmedicalrecordsfaster?
HMW
HMW
HMW
HMW
HMW
HMWStructurekeyinforma-3onforscreeningpa3ents?
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMW
FlaTronHealth’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
FlaTronHealth’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
FlaTronHealth’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event3–DecideWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
FlaTronHealth’sDesignSprint(DS)Map:ConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza^on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(soeware)?
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
FlaTronHealth’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
FlaTronHealth’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
FlaTronHealth’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
CaseStudy3BlueBogleCoffee
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Store:$100Gi<Vouchers
*Problem;Vision/Goal
*SelecTonCriteria
*CustomerStoryMap
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri3c;Decider
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*StrongestSolu3on*3x5Story-board/Grid
*Team:<8;Premortem
*Generateideas
*S3ckyDecision
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
TARGETEDCUSTOMER(Archetype)q CaféVisitor(CoffeeDrinker)
REALISTICPROTOTYPE(S)q OnlineWebsite
ProductUserTesTng(PUT)Map
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Custom-ergets/readsPressstory
Custom-ervisitswebsite
Custom-ercom-parescoffeeretailers
Custom-erchooses/buysbeans
Custom-erwants…cupofcoffee
Custom-ergetscupofcoffee
Custom-ervisitscafe
Custom-erorderscoffee
Baristaservescoffeetocustomer
Custom-erpaysforcupofcoffee
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe^-tor1
Compe^-tor2
Compe^-tor3
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Compe,tors’Map
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
Makewebexperienceq adelight?q aplace
you’dliketovisit?
Makewebexperiencelikeafriendlybarista’s?
Groundtheexperience/storyinthecafé?
ProblemSoluTon
HypothesesPrototype
ValidaTon
1 2Understand Diverge Decide Prototype Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
1of3
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ProblemSoluTon
HypothesesPrototype
ValidaTon
1 2Understand Diverge Decide Prototype Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
2of3
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
Useimagerytotellourstory?
Makeyoufeellikea“regular”onthesite?
Helppeoplerealizethattheycanbuycoffeeonline?
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ProblemSoluTon
HypothesesPrototype
ValidaTon
1 2Understand Diverge Decide Prototype Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
3of3
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
Communi-catevaluesofBlueBoqleCoffee?
Recreate“Serah”ontheweb?
Ensurethatnocustomer,wholovesusinthestore,isunawareofwebsite?
HMWMakewebexperiencelikeafriendlybarista’s?
HMWGroundtheexperience/
storyinthecafé?
HMWUseimagerytotellourstory?
HMWHelppeoplerealizethattheycanbuycoffeeonline?
HMWCommunicatevaluesofBlueBoqleCoffee?
HMWEnsurethatnocustomer,wholovesusinthestore,isunawareofwebsite?
HMWRecreate“Serah”ontheweb?
HMW
Makewebexperienceq adelight?q aplaceyou’dliketovisit?
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
HMWMakeyoufeellikea“regular”onthesite?
BlueBogleCoffee’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
BlueBogleCoffee’sHowMightWe(HMW)-Storyboard:Ver^calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
BlueBogleCoffee’sVALUEENGINEMAP:Selec3onofBestConceptualSolu3on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................Challenge/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Event3
–Decide
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluTon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event3–Decide
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBogleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesTon
Sketch(Mockup)
“TheMindReader”WebsiteOrganizeonlinestorethesamewayabaristamighttalkwithacustomer
Webpagesq Welcome
toBlueBo[le
q Howdoyouprepareyourcoffee?
q Howtoselectcoffee
ProblemSoluTon
HypothesesPrototype
ValidaTon
1 2Understand Diverge Decide Prototype Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBogleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):...................................................
BlueBogleCoffee’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
BlueBogleCoffee’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
BlueBogleCoffee’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
