Presenter: Bui Trung Son – Bui Thanh SonKent International CollegeAdvanced Diploma of ITE
Project GopChung.com
Project GopChung.com
OVERVIEW
OVERVIEW PROJECT
• GopChung is a deal of the day website that is localized to major
geographic markets VietNam.
• The site has recently launched a mobile application available on Wap,
Android, iPhone and Blackberry. It allows users to buy deals on their
phones and retrieve them using the screen as a coupon.
• Due to GopChung market being primarily composed of young,
educated, female customers, the deals are often focused on
technology markets.
SWOT Analytics Chart
SWOT Analytics Chart
• New way for shopping• Many way for payment• Cheap price.
• Focus on low income customers.• There are not many sites. • Officer, Family..• Attract a large of customer.
• New trademark• Not yet widen
• Compete against other trademark.• Great deals and good policy.• Build up.
SWOT - STRENGTHS
S WO T
STRENGTHS•The best way for customers who are online in order to want to buy the best products with low price. • The manufacturer want to buy their products on our website (when website be became famous )
• Advertise their trademark• Sell products with high quantity
• The product of website is cheaper than market at least 40%• Buyers can purchase with many payment.
• Pay via Paypal.• Home Delivery.
SWOT - WEAKNESSES
SO T
WEAKNESSES
• Our trademark is new.• Our trademark does not widen the market in other cities.
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SWOT - OPPORTUNITIES
S WO T
OPPORTUNITIES• Website focus on customers who have low income.• There are not many sites like this. That’s why we will have lots of good opportunities to compete with them. • Tend to customer who have no time to go shopping.• No need to invest in advertise but website still attract a large of customer.
SWOT - THREATS
SO T
THREATS
• Compete against other famous websites in trademark.• Our competition is find more great deals and good policy to their customers.• Build up our trademark.
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Project GopChung.com
DIGITAL MARKETING
OVERVIEW ONLINE MARKETING
• Use social networks.
• Post website information to all forum.
• Send email to customer who used to visit our website when there are some new deals.
• On the big holiday, we will send coupon card to VIP customers.
• The customer who invite more than 10 other customers. They will receive a gift from us.
• Search engine optimization.
• Friendly URL.
• Advertise on multimedia.
• PR + viral marketing
Email to customer when we have new deals
SEARCH ENGINE OPTIMIZATION
USE SOCIAL NETWORKS
FRIEND OF US
FRIEND OF FRIEND AND OTHER
CONCLUSION