State of the USTA
• Membership is at an all time high at 743,394!
• USTA League total participation is up 5% to 738,789 players – an all time high!
• The QuickStart play format continues to grow with 1,300+ tennis facilities offering QST. Over 500 permanent QST courts installed in 2009.
• In 2009 alone, we’ve been able to provide hundreds of parks with technical assistance & helped 1,500 public courts get built.
Thanks for your help in all of these areas!
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Total participation has broken 30 million(a 12% increase over 2008 & a 25% increase since 2003)
Total Participation: Played tennis at least once in past year
U.S. age 6+ population that played tennis in past year
Total Participation
24.03m23.57m
24.72m24.2m
25.13m
26.88m
30.13m
22
24
26
28
30
2003 2004 2005 2006 2007 2008 2009
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14.8 million people played tennis between 4 and 20 times last year
(a particularly steep jump of 26% over 2008)
Regular Players: Played tennis 4-20 times in past year
U.S. age 6+ population that played tennis 4-20 times in past year
5
Frequent players dipped to 5.4 million (down just over 3% from 2008)
Frequent Players: Number of players who have played 21+ times in past year
U.S. age 6+ population that played tennis 21+ times in past year
6
Nearly 7 million former players—the highest mark for the third year in a row—came back to the game in 2009, up 18% over 2008
Rejoining Players: Started playing tennis again in past year after having stopped for at least one year
U.S. age 6+ population that started playing tennis again in past year
• The 2009 SGMA Survey corroborates the 2009 USTA / TIA and shows tennis as the fastest growing traditional sport in the United States.
-37.2%
-17.5%
-17.5%
-12.7%
-12.3%
-12.2%
-8.4%
-6.3%
-6.0%
-1.8%
42.8%Tennis
Soccer
Golf (9/18 Course)
Fishing (Freshwater-Other)
Basketball
Badminton
Ice Hockey
Baseball
Football (Tackle)
Gymnastics
Softball (Slow Pitch)
Source: 2010 Sports and Fitness Participation Report - SGMA
TRADITIONAL SPORTSChange from 2000 - 2009
QuickStart / Junior Team Tennis
• Courts• Partnerships with our Professional Teaching
Organizations• Mandatory for Competition
– ITF– Southern– USTA
• Parents• Local League Infrastructure• Investment of Resources
Player Development
• 10 Regional Training Centers in 6 Sections• PD will work with 1200+ Coaches
nationwide this year• Training Center opens at USTA Billie Jean
King National Tennis Center
Player Development
• 10 Regional Training Centers in 6 Sections• PD work with 1200+ Coaches nationwide
this year• Training Center opens at USTA Billie Jean
King National Tennis Center• Committed to QuickStart Tennis
USTA HighlightsUS Open
• New ad campaign: It Must Be Love• Community Tennis highlighted like never before
USTA HighlightsUS Open
• New ad campaign: It Must Be Love• Community Tennis highlighted like never before• US Open Draw reveal show on ESPNews
– Roger Federer and Serena Williams participating
• New ESPN / Tennis Channel Partnerships– Combined with CBS, highest television hours in history
– 221.5 live hours
– CBS total viewership up 24% vs. 2008– 14.6 million watched all or part of men’s final
• Andre Agassi at Opening Night
US Open
• New all-time attendance record – 721,059• NJTL 40th Anniversary and Breaking the Barriers
function• USOpen.org had over 13.5 million unique visitors
from over 200 countries – 47% increase vs. 2008• Nearly 14 million activated live match streaming
on USOpen.org• Players once again rated US Open overall
experience #1 vs. other slams• Second best financial US Open – even in economic
recession
What’s New for 2010 US Open?
• Expanded US Open Draw Reveal Show
• The Octagon
• The US Open is Open
What’s New for 2010 US Open?
• The US Open is Open
• Expanded US Open Draw Reveal Show
• The Octagon
• Promenade Experience
• 3D / Telemetry / Microphones in Player Boxes