Download - "Got Any News? Who Cares."
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GOT
Flickr_ Mr Bingo
ANY NEWS?
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Flickr_ Abhisek Sarda
we have come a long way
in the area of Corporate Communications
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• Managing internal/external communications
• Retaining messaging coherence
• Succeeding favorable viewpoint
• Reaching out to critical constituencies
• Monitoring media environment
• Adapting to circumstances
• Finding the “edge”
• Incorporating new channels and means
Flickr_ queefette
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succeeding most of the times
Flickr_ Mary
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Flickr_ Mathieu & Sonia Da
Luz
reinventing into
wheel the
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applying the ever long notion and process of the
PSEUDO EVENT
Flickr_ F.E.M.E.
Events
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more dramatic dissemination prone repeatable cost demanding easily comprehensible sociable dominant
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a news producing self confirming technique
Narcissus-Caravaggio (1594-96)
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pu
blicit
y
time
overall
publicity
“event”
target audience
general public
“event”
target audience
general public
“event”
target audience
general public
“event”
target audience
general public
Flickr_ Paul
Townsend
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but, is this anymore applicable? yes, if part of an overall story
Flickr_cellanr
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Flickr_Nina Matthews Photography
playing it safe & enjoying mediocrity
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Flickr_jnyemb
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Flickr_himanisdas
…after a few words on German football
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(Bayern Munich 82%)
Average
Attendance: German
Bundesliga- 43,5k
England Premier
League- 36,6k
Italy Serie A-23,4k
Spain La Liga-
26,8k
France Ligue1-
20,9k
Germany: 50%+1 rule,
members’ ownership Average cheapest
match tickets in
Bundesliga: ~ 13€
(Premier League:
~ 35€) Bundesliga
average
wages/revenue
ratio: 39% (Premier League: 70%)
“We do not think fans are like cows, who you milk. Football has to be for everybody.” Uli Hoeneß President, Bayern Munich
data from “Business Life”, issue 10/14
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that they get right? -no huge budgets
-no provoking superstars -no lifestyle approach
so what is
Flickr_ sebibrux
rewarding story orchestrated through active engagement
a personalized
a condition on its own
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Flickr_ Mathieu & Sonia Da Luz
engagement storytelling
content big data
reputation mngt
could be the new terms spinning
the wheel
cross platform
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or the new means to fuel our progress in the attention economy
Flickr_ Glenn Beltz
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Flickr_
woodleywonderworks
where “news” are fragments of the
overall picture
and brands are facilitators of the
overall experience
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paving the future of
Flickr _fairytalecinema
corporate communications that moves from the technique of news-producing
“events” planning to the art of situations creation
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the ones that can master this art are the ones that define the spectrum,
the norms, and the expectations regarding corporate public image
Flickr_ epSos .de
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thank you
Flickr_ RuckSackKruemel
John Kardaras
@yiankard