BEACONS
Grabbing Attention, Enticing Patrons
BEACONS• Low-cost pieces of hardware• Small enough to attach to a
• Wall• Surface• Counter-top
• Uses battery-friendly Bluetooth connections• Communicate indoors
BEACONS• Apple’s Bluetooth Low-energy Wireless
Technology• Location-based Information And
Services• Arrived With iOS7
• iPhone 4s Or Later• iPad• iPad Mini• iPod Touch
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THE TECHNOLOGY BEHIND THE BEACONS
BLUE TOOTH LOW ENERGYBLE
• Wireless Personal Area Network Technology• Low Energy Consumption And Cost• Communication Range Similar To Classic Bluetooth
BLE COMMUNICATION• Consists Primarily Of
• Advertisements• Small Packets Of Data
• Broadcast At A Regular Interval Via Radio Waves• One-way Communication Method• Smartphone & Tablets Respond To Them
• Trigger Push Messages• App Actions & Prompts
INTERESTING USES OF THE BEACONS
ENHANCING RETAIL & IN-STORE EXPERIENCES
• Transmit Appropriate Messages• To Keep Up The Interest Of The Customer• Greet The Customer• Informing About Recent Arrivals• Discounts & Sales
• After Purchase• Discount Coupons For Next Visit
• At Parking Areas• To Guide The Customers
PERSONALIZED EDUCATION WITH BEACONS
• Find the way around campuses • Easy authorized access into restricted places• Delivering specific content to specific students• Automated attendance tracking• Restricting student personal devices while studying• Notifications of class schedules • Alerts for events and check in
HOSPITALITY• Outside Restaurants
• Give Suggestions For Orders • Display Customer’s Usual Orders
• Automated Check-in In Hotels• Avoiding The Need Of A Key• Meal Plan Suggestions
TOURISM• Pin Pointing Visitors To Areas Of Interest• Self-guided Tours• Identify The Native Languages • Information About
• Rest Rooms In The Vicinity• Locating Help With
• Police• Doctors• Pharmacies
TRAVEL• Airports And Railway Stations
• Check-in Counters And Boarding Gates• Passengers Are Cautioned
• If Their Timing Is Poor • Likely To Miss Their Journeys• Delays And Rescheduling Information
PROMOTING HEALTHCARE
• Hospitals, Clinics And Pharmacies Promote Free Check-ups • Hospitals Offer
• Detailed Maps With Elevators And Guides • Promote Patient Education • Events Or Camps Happening On The Venue
GETTING SMARTER AT WORK USING BEACONS
• Employees Gain Access Without Swiping Cards• Practical Networking At Conferences And Events • Conference Rooms Availability And Bookings • Delivering The Relevant Reading Material• Relay Relevant Statuses