Download - Graphic Design: Candy Bar Wrappers
Graphic Design: Candy Bar Wrappers
Created and Presented by: Ms. Steinmetz
Characteristics To safeguard product. To list ingredients, nutritional
information, allergy information, contents, barcode.
To advertise product.
What makes us choose certain brands? All basically shaped the same. Wrapped in similar packaging that
consists of colorfully printed paper. Candy itself consists of some variation of
the few basic ingredients: chocolate, peanuts, nougat, and caramel.
They are all priced the same. All are competing to stand out from
competition on the shelves.
History At one time, chocolate was
something for the wealthy. It was expensive and rare.
“Good things come in small packages”
Throughout history, cultures express the preciousness of the contents by making the container special as well. Ex. Swarovski, Tiffany, etc.
Industry and Packaging Industry relies heavily
on packaging for impulse-purchase.
The package must communicate on its own merits.
The design of wrappers can be as important as the actual product.
Main Goal of Wrapper Designers Use color, patter, and shape to short-circuit
consumer’s mines and induce engagement with the product through its package.
To promote widespread, repeated use of the product and attract the sort of people who are likely to be interested in it.
Ironically, it becomes trash once the candy bar, ‘present’, is unwrapped.
Color Marketing research indicated that over
80% of visual information is related to color.
For example: Green is used for organic products (association with trees).
Reese uses “orange” on many of their products.
Typography Very rarely do package designers
change a product’s font and if they do– it’s slight (outlining, etc.)
Evolution of Wrappers Brands are living entities and if they are
not treated as such they will die. Studies show that when consumers feel
like the product has “quit trying” they are likely to give up on the product no matter how loyal they may have been.
Project: Create an color pencil drawing or acrylic
painting from observation. Bring in candy wrapper Find high resolution image online
Cropped/ Zoomed in portion of candy wrapper (label).
Accuracy in color, proportion, and design are crucial.