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Grassroots Lobbying
The Leadership Institute Issue Advocacy
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What is lobbying?
Lobbyvb: to conduct activities aimed at
influencing public officials and especially
members of a legislative body on legislation.
The Leadership Institute Issue Advocacy
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The Leadership Institute Issue Advocacy
First Amendment
Congress shall make no law
abridging the freedom of speech
or of the right of the peoplepeaceably to assemble, and to
petition the Government.
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Two types of lobbying
Direct lobbying.
Any effort to influence legislation through communication
with legislators, legislative staff, or government officials.
Grassroots lobbying.
Any effort to influence legislation by moving public
opinion or by motivating citizen activists to engage/lobby.
The Leadership Institute Issue Advocacy
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Legislative Process
The Leadership Institute Issue Advocacy
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Governor
Senate BillIntroduced
SenateCommittee
SenateFloor
House BillIntroduced
HouseCommittee
HouseFloor
Legislative Process
The Leadership Institute Issue Advocacy
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Governor
Senate BillIntroduced
SenateCommittee
SenateFloor
House BillIntroduced
HouseCommittee
HouseFloor
When is the best time to kill a bill?
The Leadership Institute Issue Advocacy
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When is the best time to kill a bill?
Before the bill is ever introduced.
The Leadership Institute Issue Advocacy
Senate Bill
Introduced
Senate
Committee
Senate
Floor
House BillIntroduced
HouseCommittee
HouseFloor
IDEA
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Research
The Leadership Institute Issue Advocacy
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Researching an issue
Timing.
Where is the issue?
Has a bill been introduced?
Where is it in the legislative process?
What can your lobbying accomplish?
Have you formed/mobilized your coalition?
The Leadership Institute Issue Advocacy
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Researching an issue
Potential allies and opposing organizations.
Identify the primary stakeholders.
Legislative history.
Legislative priority lists.
Public statements.
Follow the money.
The Leadership Institute Issue Advocacy
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4nNzbF5HX0zQM&tbnid=j_mH18o56VYqQM:&ved=0CAUQjRw&url=http://fingercandymedia.com/6321-laws-of-public-policy-from-the-leadership-institute&ei=NF8uUafqFvCO0QG6_oCYBA&bvm=bv.42965579,d.dmQ&psig=AFQjCNHKo8OPep82Npu2aBxc0YgKCryeLA&ust=1362079922834095 -
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Researching an issue
Identify support/opposition in the legislature.
Strength of the bill sponsor.
Opinion of the majority leadership.
Opinion of the committee chair.
Whip count of committee members.
Whip count of a potential floor vote.
The Leadership Institute Issue Advocacy
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Researching an issue
What to look at when targeting legislators.
Past voting record on similar issues.
Surveys, endorsements, sources of money.
Public statements.
Term of office.
District geography and demographics.
The legislators coalition of support.
The Leadership Institute Issue Advocacy
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Five-column analysis: Legislature
++ + 0 - - -Cruz Cornyn Alexander Baucus Baldwin
Lee Grassley Corker Johnson Boxer
Paul Hatch Graham Kaine Harkin
Thune McConnell Heitkamp King Feinstein
Rubio Landrieu Nelson Schumer
Manchin Reid
McCain Tester
Pryor
Warner
The Leadership Institute Issue Advocacy
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Force politicians to get on record
The Leadership Institute Issue Advocacy
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Common tactics used by organizations
Questionnaires.
Questions regarding a candidates stances on issues.
Pledges.Written commitment to take a specific action.
Interviews.
Opportunity to pin down candidates on issues.
The Leadership Institute Issue Advocacy
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4nNzbF5HX0zQM&tbnid=j_mH18o56VYqQM:&ved=0CAUQjRw&url=http://fingercandymedia.com/6321-laws-of-public-policy-from-the-leadership-institute&ei=NF8uUafqFvCO0QG6_oCYBA&bvm=bv.42965579,d.dmQ&psig=AFQjCNHKo8OPep82Npu2aBxc0YgKCryeLA&ust=1362079922834095 -
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Public Appearances
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Public appearances
Hone your message.
Focus on one specific issue.
Orchestrate a coordinated attack.Have multiple people ready to ask/re-ask questions.
Record it.
Have multiple cameras. Dont ignore the audio quality.
The Leadership Institute Issue Advocacy
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Apply Pressure
The Leadership Institute Issue Advocacy
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Applying pressure
Three primary sources of pressure.
1. Constituents.
2. Organizations.
3. Media.
The Leadership Institute Issue Advocacy
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Tactics to apply pressure
Constituent engagement.
Letters from constituents and key stakeholders.
Phone calls from constituents and key stakeholders.
Personal visits from constituents and key stakeholders
Interested organizations.
Organize membership to take action.Provide resources for earned and paid media.
The Leadership Institute Issue Advocacy
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4nNzbF5HX0zQM&tbnid=j_mH18o56VYqQM:&ved=0CAUQjRw&url=http://fingercandymedia.com/6321-laws-of-public-policy-from-the-leadership-institute&ei=NF8uUafqFvCO0QG6_oCYBA&bvm=bv.42965579,d.dmQ&psig=AFQjCNHKo8OPep82Npu2aBxc0YgKCryeLA&ust=1362079922834095 -
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Tactics to apply pressure
Earned media coverage.
Letters to the editor.
Op-eds.
Newspaper articles.
Interviews/call-in on talk radio shows.
Local television coverage.
The Leadership Institute Issue Advocacy
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4nNzbF5HX0zQM&tbnid=j_mH18o56VYqQM:&ved=0CAUQjRw&url=http://fingercandymedia.com/6321-laws-of-public-policy-from-the-leadership-institute&ei=NF8uUafqFvCO0QG6_oCYBA&bvm=bv.42965579,d.dmQ&psig=AFQjCNHKo8OPep82Npu2aBxc0YgKCryeLA&ust=1362079922834095 -
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The Leadership Institute Issue Advocacy
-- SAULALINSKYAmerican Community Organizer
Power is not only what you have, but
what the enemy thinks you have.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4nNzbF5HX0zQM&tbnid=j_mH18o56VYqQM:&ved=0CAUQjRw&url=http://fingercandymedia.com/6321-laws-of-public-policy-from-the-leadership-institute&ei=NF8uUafqFvCO0QG6_oCYBA&bvm=bv.42965579,d.dmQ&psig=AFQjCNHKo8OPep82Npu2aBxc0YgKCryeLA&ust=1362079922834095 -
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Tactics to apply pressure
Paid media.
Targeted direct mail.
Online advertisements.
Television advertisements.
Radio advertisements.
The Leadership Institute Issue Advocacy
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4nNzbF5HX0zQM&tbnid=j_mH18o56VYqQM:&ved=0CAUQjRw&url=http://fingercandymedia.com/6321-laws-of-public-policy-from-the-leadership-institute&ei=NF8uUafqFvCO0QG6_oCYBA&bvm=bv.42965579,d.dmQ&psig=AFQjCNHKo8OPep82Npu2aBxc0YgKCryeLA&ust=1362079922834095 -
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The Leadership Institute Issue Advocacy
-- SENATOREVERETTDIRKSEN(R Illinois), 1951-1969
You have to hold their feet to the fire
because its only when they feel the
heat that theyll see the light.
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The Leadership Institute Issue Advocacy
QUESTIONS
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