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Great Expectations: Building Events that Donors will Love and
Others will Envy
Lynne M. Wester
@donorguru
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Design an event that encourages guests to feel that they are an essential part of the University’s grand vision, by balancing the old with the
new, and the intimate with the global.
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Too Much Looks Like Everything Else
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The Attendee Experience
• Lies at the core of what we do
• Inspire, Thrill, Move them to act
• Wow them from the first moment
• Bring them to an emotional climax
• Leave them wanting more
• Keep them engaged
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Donors Don’t Want
• Long Programs
• Gifts/Tchotchkes
• Unnecessary Pomp and Circumstance
• To Be Uncomfortable
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Video Invitations
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If You want WOW…
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Drive Attendance
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Kids are Expensive!
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Donors Want:
• Access
• Information
• Engagement
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First Impressions Count
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Live Stream all of your events
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Gobos and other tricks
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Eliminate Print
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Food
• Organic
• Local
• Healthy
• Balanced
• 3-5% Gluten free options
• 10% Vegetarian/Vegan
• Stations vs. Passed
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Donors Want to Meet:
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That extra something…
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As they leave- DON’T Burden them
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Reuse and Recycle
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Do- Surprise them!
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YES
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Spend your money HERE
• Technology
• FOOD
• A/V
• Special Wow Moment
• Social Media
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Follow Up
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Follow Up: Custom Books
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Trends
• Dinners are out
• Receptions are in
• Signature Cocktails are out
• Classics are in- Manhattan, Old Fashioned, Classic Martini, Moscow Mule
• Huge Florals are out
• centerpieces that can be recycled and repurposed are in
• Cupcakes are out
• In place gourmet chocolate tastings and dessert wines
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Trends Continued
• Out- photo booths
• In- social media or video booths
• Out- sterile all white environments-
• In- patterns and décor inspired by home décor
• Out- Flash mobs-
• In- storytelling through video
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Thank You! Questions?
• @donorguru
• www.donorrelationsguru.com
• Join the group on LinkedIn
• Connect and Inspire!
• Be on the lookout for an upcoming webinar on social media and events- FREE!!