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Greece and Health Tourism
…what has gone on before and is happening now
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www.healthingreece.com (Destination and Provider Promotion)
www.healthingreece.gr (Stakeholder Collaboration)
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European Cross-border Healthcare Directive…Panel Discussion
Panelists Professor Markus Frischhut, LL.M
Professor & Study Coordinator, European Union Law Paolo Giordano
Managing Director, European Union of Private Hospitals Dr. Constantine Constantinides
Chief Executive, healthCare cybernetics Professor Pais Clemente
Director, European Medical Association Dr. Vincenzo Costigiola
President, European Medical Association
www.europeanhealthconsumer.eu
www.europeanhealthexchange.eu
www.europeancrossborderhealthcare.eu
www.medicaltravelexhibition.com
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Session: Investing in Medical Travel…International Medical Travel Exhibition and Conference
Designing facilities and hospitals for healthcare travel: Cluster management – The Dubai experience
Ms. Laila Al Jassmi, CEO of Health Policy and Strategy Sector, Dubai Health Authority (DHA), UAE
Emerging destinations investing and preparing to address the medical tourism market – A challenge for "Incumbents"
Dr. Constantine Constantinides, Chief Executive, healthCare cybernetics, Director, Health Tourism Enterprise Division, Greece
www.medicaltravelexhibition.com
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The Example
Emerging Health Tourism Destinations...
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The “…health in GREECE” Paradigm…12 Destinations – 8 “Services” Segments
www.healthingreece.com(Destination and Provider Promotion)
www.healthingreece.gr(Stakeholder Collaboration)
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What has gone on before
"Forum on Medical Tourism“
co-organized by the SETE "Ideas and Action Council" and healthCare cybernetics (Athens, Greece – 30 November 2009)
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Health Tourism – and its Scope…the Segments (related to Services Provision)
Medical Tourism Dental Tourism Spa Tourism (including Thermalism and Thalassotherapy) Wellness Tourism Sports Tourism (not for spectators) Culinary Tourism (not the same as Gastronomy Tourism) Accessible Tourism Assisted Residential Tourism (assisted retirement abroad)
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Health Tourism Integration and Development Projects…Greece – one example
The 12 Local-level Sub-Projects (alphabetically)
DestinationsAndros
Athens
Corfu
Crete
Evia
Kos
Lesvos
Rhodes
Samos
The Peloponnese
Thessalia
Thessaloniki
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Health Tourism Map of Greece
Medical Tourism
Dental Tourism
Wellness Tourism
Spa Tourism
Sports Tourism
Culinary Tourism
Accessible Tourism
Assisted Residential Tourism
www.healthtourismmap.gr
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Greek Leading Hospitals…Medical Tourism Services Providers
www.greekleadinghospitals.com
Showcasing the leading Greek Hospitals addressing Medical Tourism
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Role and Contribution of the Diaspora…Good Will Ambassadors, Consumers, Providers and Investors
www.thegreekdiaspora.com
www.thegreekdiaspora.gr
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Addressing the other Market …through Sophistication and Exclusivity
www.healthtourismlux.com www.boutiquehealthtourism.com
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How Consumers make their Selection…the role of Perception (Reputation)
www.healthtourismperceptionindex.com
…your Brand is your Reputation
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Reporting Real Numbers
www.healthtourismsatelliteaccount.com
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Destination Enhancement
www.healthtourismdestinationexcellence.com
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Innovation
…and the deep Knowledge and Understanding to innovate
The Road to Success…the only Competitive Advantages - today
www.healthtourisminnovation.com
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Demonstration of Leadership
The Road to Success…the only Competitive Advantages - today
…by Hosting of International Events, e.g.,
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The Road to Success…the only Competitive Advantages - today
…by leading or participating in Regional Initiatives, e.g.
Demonstration of Leadership
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Ensure Sustainability…through Executive Education and Vocational Training
www.healthtourismeducation.com
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Ensure Sustainability…through Continuing Education – and Professional Development
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Ensure Sustainability…through Market and Industry Research
www.healthtourismresearchinstitute.org
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Ensure Sustainability…through Career Paths and Job Creation
www.healthtourismcareers.com
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Cultivate the Market…better still, create a “Proprietary Market”
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Address the Market…GREECE Health Tourism Guide
ISBN 978-960-92725-6-8
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The Bottom Line
…to end the story
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• “desirable” Uniqueness
• “useful” Innovation
• “selfless and generous” Demonstration of Leadership
The Road to Success (Sustainability and Resilience)…the only Competitive Advantages - today
and then go and have some Fun and Games…
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Fun and Games…for serious Learning, Planning and Developing
www.journeytohealthistan.com