Green Transplant’s Business Plan Proposal
Bobby GagnonTodd HinkleChristopher Marsh
Products & ServicesOrnamental Tree & Shrub
TransplantTree Removal & PruningTree & Shrub Brokerage Services
Venture Finance Personal Investments of $45,000
Divided Equally amongst the 3 Partners Bank Loan of $20,000
Mission Statement An environmentally conscious company
focused on adding value to our customers lives through professional, courteous, and timely tree transplantation, removal, and brokerage services. Each team member at our company contributes toward our goal to perform Safe, Efficient, and Effective tree services. Green Transplant strives to provide the highest tree care standard for our customers. We promise to put your needs first! Rest assured your trees and properties are in the hands of well-trained and qualified tree care professionals.
Management TeamBobby GagnonTodd HinkleChris Marsh
Location of Operation641 South Old Belair Road
Grovetown GA 30813Columbia County
Location of OperationOpen 1.0 Acre TractGood Traffic Visibility from Old
South Belair Rd and I-20 West
Major Equipment2003 Sterling Big John 90
Executive SummaryOrnamental Tree & Shrub
TransplantFronting Company for Tree
Removal & PruningFronting Company Tree &
Shrub Brokerage Services
Market Analysis SummaryWe will target 4 major market
segments1. Organizations within the
categories of nurseries and tree removal
2. Homeowners between the ages of 40-60
3. Homeowners with a household income of 50K+
4. Established neighborhoods
Market Segmentation Current organizations within the
categories of nurseries and tree removal
1. Provide these organizations with a greater number of jobs
2. Allows us to charge an affordable fee for our services
Market Segmentation Homeowners between the ages of 40-60
1. Typically too busy or lack the energy
2. Fast and convenient service
3. Can also take advantage of our tree removal and nursery brokerage
Market Segmentation Households with an annual income of
50k+1. Will generally be able to afford our
services Established neighborhoods1. Blanket market2. Tired of their current lawn situation Newer neighborhoods1. Not as great of a need2. Potential customers now and in the
future
Competition Tree Transplantation1. Currently a non-
existent business within Augusta, GA
2. First-mover advantage
3. Closest actual competition is located in Columbia, SC
4. Too far away to be a threat
Brokerage1. Closest actual
competition is located in Atlanta, GA
2. Unfamiliar with the Augusta, GA region and businesses
Strategy and Implementation SummaryMarketing Budget1. Limited but present2. Will rely heavily on social networking3. Operating in a narrow geographical area
1. Does not necessitate large scale advertising
4. Radio5. Google Adwords6. Personal Selling
Competitive Advantage
First-Mover Advantage
1. Local tree transplantation
2. Tree removal/nursery brokerage
Environmentally Friendly
1. Transplantation keep trees alive
2. Maintains a healthy environment
Marketing Strategy Targeting each
market segment with one-on-one marketing
1. Allows for greater face-to-name recognition
2. Stronger relationships with customers
Mobile advertising1. 17.3’’ by 11.25’’
magnetic signs
Sales Strategy1. Convey a
professional and easy to work with organization
Marketing StrategyGoogle
AdwordsRadio Personal
SellingCost per click
$500
To renew or not renew?
50 thirty second spots
Radio station will create the script
$1,000
Knowledgeable sales associates
Professionally trained in customer service
1 Are you unhappy with the current state of your lawn?
YES/NO
2 Would you be willing to use a tree transplanting service to alter the landscape of your property?
YES/NO
3 Would you like to have a certain tree that you currently do not own placed onto your property?
YES/NO
4 Are there specific types of trees currently on your property that you do not want?
YES/NO
5 Would you be willing to pay for a service to remove these unwanted trees?
YES/NO
6 Would you be willing to pay for services that shop for the specific trees you want for your property?
YES/NO
Results
1. 22 YES, 8 NO2. 12 YES, 18 NO3. 25 YES, 5 NO4. 21 YES, 9 NO5. 25 YES, 5 NO6. 18 YES, 12 NO
Green Transplant Customer SurveyPlease circle Yes or No
30 customers surveyed
1 Are you satisfied with your businesses current sales and job rate?
YES/NO
2 Would you be willing to use a brokerage company to help find jobs for your organization?
YES/NO
3 How much would you be willing to pay for a company that finds jobs for your organization?
___ % of each job.
Results
1. 3 YES, 3 NO2. 5 YES, 1 NO3. Average: 10%
Green Transplant Business SurveyPlease circle Yes or No or fill in the blank with a response.
6 Local businesses surveyed
Pricing Strategy Negotiable 3 Catagories
Tree Transplantatio
n
Tree Brokerage
Tree Removal
Estimated $250 per job
Averaged price between small and large trees
Wholesale nurseries
Purchase the trees
Sell at a markup of 50%
Size, count, and agent will affect pricing
Survey says: 10% per job
Sales ForecastWeek1-Month1
Week 1: Two tree removal jobs ($400) YTD revenue: ($400)Week 2: Two tree removal jobs ($400) One tree transplant job ($250) YTD revenue: ($1050)Week 3: One Tree broker sale of (15) trees
for a commercial site ($375) YTD revenue: ($1425)Week 4: One Tree broker sale of (15) trees
for a commercial site ($375) Two tree removal jobs ($400) YTD revenue: ($2600)Month 1: Tree broker trees total ($750) Tree transplant job (1) total ($250) Tree removal jobs (6) total ($1600) YTD revenue: ($2600)
Month 2-Month 6
Month 2: (x10% sales increase) Tree broker sale of (33) trees total ($825) Tree transplant jobs (2) total ($500) Tree removal job of (10) trees total ($2000) YTD revenue: ($5925)Month 3: (15% sales increase) Tree broker sale of (38) trees total ($950) Tree transplant job (3) trees total ($750) Tree removal job of (12) trees total ($2400) YTD revenue: ($10025)Month 4: (No increase or decrease in sales percentage) Tree broker sale of (38) trees total ($950) Tree transplant job (3) trees total ($750) Tree removal job of (12) trees total ($2400) YTD revenue: ($14125)Month 5: (5% sales decrease) Tree broker sale of (36) trees total ($900) Tree transplant job (1) trees total ($250) Tree removal job of (11) trees total ($2200) YTD revenue: ($17475)Month 6: (20% sales increase) Tree broker sale of (42) trees total ($1050) Tree transplant job (3) trees total ($750) Tree removal job of (14) trees total ($2800) YTD revenue: ($22075)
Sales ForecastYear 2
Year 2: (2% sales increase) Tree broker sale of
(443) trees total ($11075)
Tree transplant job (27) trees total ($6750)
Tree removal job of (137) trees total ($27400)
YTD revenue: ($45225)
Year 3
Year 3: (4% sales increase) Tree broker sale of
(462) trees total ($11550)
Tree transplant job (29) trees total ($7250)
Tree removal job of (143) trees total ($28600)
YTD revenue: ($47400)
Year 1Year 1: Tree broker sale of
(434) trees total ($10850)
Tree transplant job (26) trees total ($6500)
Tree removal jobs (134) trees total ($26800)
YTD revenue: ($44150)
W 1 W 2 W 3 W 4 M 2 M 3 M 4 M 5 M 6 Y 1 Y 2 Y 30
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Sales Forecast
YTD Revenue
Time
US D
ollars
Start-Up Cash Requirement Overhead
$40,000 Equipment Operations Budget
$20,000 Total Cash Needed
$60,000
Financing Sources Partners’ Investments - $40,500
Bobbie Investment - $13,500 Todd Investment - $13,500 Chris Investment - $13,500
10 yr. Bank Loan - $20,000
Total Start-up Capital - $60,500
Income Projections 1st Year – $2614 Net Loss 2nd Year - $555.75 Net Income 3rd Year - $13,107 Net Income
Sustainable Growth 1st Mover Advantage Marketing Expertise Low Overhead Costs Transition from Advertising to Word-of-
Mouth Low Wages Expense