Greenwashing boom

• “Eco-bio” fashion leads to adquisition of vocabulary but…business as usual

• NGOs vs Business & Politicians

• Term confusio

• Certifications ignored

• Lack of awareness

Term Confusion

• Sostainable T. = ecotourism• Responsible T. = ¿aren’t we responsible?• Turismo… Solidario, eco, Justo, Ético, etc.

Certifications?

Sensitive consumers are there…but don’t know the problems

Fair Trade (Coffee, Chocolate…)

Volunteering

Activism

Responsible Consumption (Bodyshop)

Sensitive people + Awareness = change