Download - Group Power Point 2
Altercasting
Activity
1.) Everyone gets a label that states, “Hello, my name is...”2.) Take the label and write a name that you have been
called in the past. It can be positive, negative, good, bad, etc.
What are we going to tell you today?
Daphne Pilcher Felicia Meyers Samantha Singletary
Kayla StecklerNicholas Barnfield
HistoryDefinition and
Two FormsLabeling Theory
Jobs and Media UseA Prime Example
Conclusion
Daphne
"All the world's a stage,"All the world's a stage,
And all the men and women And all the men and women merely players;merely players;
They have their exits and They have their exits and their entrances….their entrances….
Shakespeare
The Presentation of Self in Everyday Life
ErvingGoffman6/11/22 – 11/19/82
In social interaction
front stage “actors” in front of the audiences
back stageget rid of their “role” in society.
The term was first adapted into sociology from the theatre
People are actors who must convey their personal characteristics
It is constantly remade as the person interacts with others
Social interaction is analyzed as part of a theatrical performance
Dramaturgical
Role Theory
Gender: man, woman, mother, father
Societal: based on the social situations
Genetic: come naturally to them: athlete
Cultural influence: cultures place values
Situation: outside influence: witness, hero
Usually shaped byindividual's status in a particular society
In the 60’s
Some Dimensions of Altercasting
EUGENE A. WEINSTEIN andPAUL DEUTSCHBERGER
Sociometry December 1963, Vol. 26,
No. 4
people bring personal purposes (MOTIVES) to interpersonal communication
pursuit of these purposes is the “goal”
Felicia
Altercasting
A strategy for persuading people by forcing them in a social role, so that they will be inclined to behave according to that role
2 Forms of Altercasting
Manded altercasting means that we ‘tell’ people who they are (or are supposed to be) by making an existing role salient (‘You as a Christian should….’), by placing others in a particular role (‘You as a young ambitious person should….’), by attributing a new identity or role to someone, or by asking people to play a role.
2 Forms of Altercasting
Tact altercasting means that we put ourselves as senders in a role that ‘evokes’ a natural counter-role for the other.
Samantha
Labeling Theory
Deviance
Primary DevianceSecondary Deviance
Types of Altercasting
Negativ
e A
lterca
sting
Posi
tive A
lterc
ast
ing
Examples
“You should quit drinking…”
“You should stop smoking…”
“You should study because you are smart.”
“You should practice in order to do well next
game.”
“You should be an artist because you draw
well.”
Effects on Self
All Information for Samantha’s Slides was taken fromhttp://www.manrilla.net/academics/2008/11/24/the-self-and-altercasting/.
Nicholas
Negative Altercasting used in Advertising
Positive Altercasting used in Advertising
Positive Altercasting used in Advertising
http://www.manrilla.net/academics/2008/11/24/the-self-and-altercasting/ and Google Images
Kayla
Example of Altercasting
The Breakfast Club
Conclusion
the social role is a basic unit in people’s everyday condition.
presenting oneself in a social role that can be used to cast the alter (tact altercasting) is relatively easy.
constructing roles that trap others in a course of action is also relatively easy.
people often accept easily the social roles offered to them.
Activity
So what was the significance of that activity?