Download - Grow Your Email List, Build Relationships, and Monetize Your Blog or Business at BlogHer '13
Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
#BH13Email INTERNET SSID: BlogHer | No Password Required
Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
LAURA FUENTES@SuperGlueMom & @MOMables
INSTRUCTOR
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
Hello!• I LOVE lunch• I help parents make food
their kids will actually eat• Community• MOMables• SuperGlueMom• Campaign work
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
Why I Email?
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
More on Email…• Communicate• Share valuable information• Builds relationships
• Can’t you do this with Social Media?
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
HOW
• Offer something of value• Join others• Convenience
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
You’ve got their email… now WHAT
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
@SuperGlueMom & @MOMables
• Brand recognition• Build killer emails• Exclusive opportunities• Personal & relatable• Bring value
• Content• Offers• Giveaways…etc.
#BH13EmailINTERNET SSID: BlogHer | No Password
Required
My thoughts on monetizing…
Community• Transparency• Relationship• It takes time• Consistency• Product “fit”• Quality
Brands• Relationship• Reputation• Metrics (page & list)• Previous campaigns• Delivery
@SuperGlueMom & @MOMables
“People want to buy
from people they
trust, not a logo”–
@SuperGlueMom @MOMables
“Brands want to tap into
communities, as a
blogger, that’s your
value”– @SuperGlueMom @MOMables
#BH13Email INTERNET SSID: BlogHer | No Password Required
Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
LAURA FUENTES@SuperGlueMom & @MOMables
INSTRUCTOR
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks