Download - Growing Your Business With Inbound Marketing
Neil Patel Co-Founder
@neilpatel
Presenter
Neil Patel is a serial entrepreneur, angel investor
and digital marketing specialist. He co-founded
Crazy Egg and KISSmetrics, and he has spoken
at over 100 web marketing conferences
Doing Business on the Web for 11 Years
I have help 100’s of companies with their Inbound Marketing efforts
1 Intro to Inbound Marketing
2 Successful Companies to Learn From
3 Tactics on Doing it Well
Agenda
4 Measuring Your Performance
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How is it Different From Outbound?
Inbound
Outbound
• Create content, customers come
• Aim to educate visitors on a topic
• Create content people want to consume
• Pushing a message
• Talking about yourself
• Generally annoy viewers
Advantages
• Lower cost per lead
• Customers come to you
• Overtime you become a resource and a source of knowledge
• More organic traffic
InsideOut
Achieved a 388% increase in leads
h"p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
Yale Appliance
h"p://blog.yaleappliance.com/resource-center
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Element of a great headline
Self-Interest
Draw Curiosity
• Don't be too specific, create curiosity for the reader
• Make the benefit clear
Hacks
Write a minimum of 30 headlines and get feedback
• Test with people around you
• Ask on social media
Identify pain points and solve them
• What does your audience struggle with?
• What is your area of expertise?
• Tie the two together