Digital Workplace in GrundfosCulture Hacking The Organization
INTRA.NET RELOADED Berlin 2016
@thomasasger
Thomas Asger Hansen
Head of Global Working Culture & SmartWorker
© Song Dong: Big Brother, AROS, Århus 2015
WE HELP THE ORGANIZATION CROSS THE CHASM . . .
. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.
Source: Geoffrey A. Moore (1991)
GLOBAL WORKING CULTURE
Mission (WHY) • Identify new ways of working
effectively• ‘Push Grundfos across the gap’
Method (HOW)• Frontloading and Innovating• Design Thinking
Actions (WHAT)• Pilot Projects• Business Consultancy
SMARTWORKER
Mission (WHY)• Give back 1 million hours to our
business functions• ‘Pull Grundfos across the gap’
Method (HOW) • Scalable Deployment Models• User Adoption Framework
Actions (WHAT)• Worksmart portal• Productivity Teams & Super
User Communities• Communication framework• Adoption metrics
@thomasasger
HIGH LEVEL LOG BOOK @thomasasger
1st
Employee Advocacy
pilot 1st Social Media Management pilot
launched by Marketing
Prospect-Finder pilot
SAP Jam
Social Listening
pilot (NetBase)
2nd
Maturity Assessment
Pulsar for Yammer Analytics
New InSite mock-up
Product Centre
Customer Community
Thought Leader Social Business
Enablement
Reach for the Stars
LeadApp
2nd
employee advocacy
pilot
BD Project Template
1st
YamJam (MWB1)
DACH OneOffice
team concept
Sprinklr Ramp-Up
UX Excellence
Guide
Collabora-tion
Analytics
2012
MWB5 definition
Yammer with HR (P&S)
Grundfos Social
Business Policy
Launch of Global
Working Culture
Talent Event
1st Maturity Assessment
1st
integrated Social
Business strategy
framework (Cookbook)
MadsBlog
Social Business
Intelligence pilot
(Sprinklr)
MHD Strategy Engagement
Case
Community Planning Guide
Virtual Leadership Module 1
Strategy 2020
MWB5 Practises
Voice of the Customer Community
Community Management Enablement
Global Purchase
Enablement
Key Collaboration
Behaviour Analytics
WorksmartPortal
Internal Personas
Surveys, Self Assessment, and
Leadership Communication
Design Thinking:
Rich Profile
Digital Workplace and
Productivity user journeys
20152013 2014 2016
Work App
Self Service Yammer
Analytics (Pers. & Groups)
Hackathons and
Cannibal Games
IS Ever-green
IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY
HACKR TIP N° 1 : @thomasasger
1st
Employee Advocacy
pilot 1st Social Media Management pilot
launched by Marketing
Prospect-Finder pilot
SAP Jam
Social Listening
pilot (NetBase)
2nd
Maturity Assessment
Pulsar for Yammer Analytics
New InSite mock-up
Product Centre
Customer Community
Thought Leader Social Business
Enablement
Reach for the Stars
LeadApp
2nd
employee advocacy
pilot
BD Project Template
1st
YamJam (MWB1)
DACH OneOffice
team concept
Sprinklr Ramp-Up
UX Excellence
Guide
Collabora-tion
Analytics
2012
MWB5 definition
Yammer with HR (P&S)
Grundfos Social
Business Policy
Launch of Global
Working Culture
Talent Event
1st Maturity Assessment
1st
integrated Social
Business strategy
framework (Cookbook)
MadsBlog
Social Business
Intelligence pilot
(Sprinklr)
MHD Strategy Engagement
Case
Community Planning Guide
Virtual Leadership Module 1
Strategy 2020
MWB5 Practises
Voice of the Customer Community
Community Management Enablement
Global Purchase
Enablement
Key Collaboration
Behaviour Analytics
WorksmartPortal
Internal Personas
Surveys, Self Assessment, and
Leadership Communication
Design Thinking:
Rich Profile
Digital Workplace and
Productivity user journeys
20152013 2014 2016
Work App
Self Service Yammer
Analytics (Pers. & Groups)
Hackathons and
Cannibal Games
IS Ever-green
IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY
HACKR TIP N° 2 : PURPOSE RULES ABOVE ALL @thomasasger
“To drive business growth, innovation, and strategy
execution, by making it normal to engage openly in the
globally connected Grundfos – internally and externally
– with a sincere intent of leveraging opportunities and
ideas, collaborating effectively, or reducing inefficiencies.”
LINK TO DIGITAL VERSION
HACKR TIP N° 3 : SHOW THEM HOW @thomasasger
And the author replies back
HACKR TIP N° 4 : DAILY NEEDS ARE TOP OPPORTUNITIES @thomasasger
HACKR TIP N° 5 : HOT AGENDAS ARE TOP OPPORTUNITIES @thomasasger
COLLABORATION = PERFORMANCE
DAILY NEED +
HOT AGENDA
Erika Villeneuve, 38 years
Sales Engineer
Grundfos since 2009
EXAMPLE : COLLABORATION PERFORMANCE DEFINITION @thomasasger
INDIVIDUAL
TEAM
NETWORK
LOW HIGH
LOW HIGH
LOW HIGH
YOUSelf Assessment
TEAM/NETWORKAssessment
MANAGERAssessment
Erika
I know that results count!
I evaluate myself using 3 specific KPI’s which my team and
manager evaluate on an informal everyday basis…….
HACKR TIP N° 6 : AUGMENT WITH ANALYTICS IF YOU CAN
GENERALACTIVITY POINTS
Post, 1 p Reply, 1 p Like, 1 p
Praise, 1 p
COLLABORATIONACTIVITY POINTS
Reply to question, 1 p
Tag, 1 p @-mention, 3 p Share, 3 p Praise post, 5 p Outside network
conversation,2 p
…
GENERAL ACTIVITY SCORE (60 day Average) Super-Active, 101 - Active, 21 - 100 Learner, 6 - 20 Inactive, up to 5
COLLABORATION ACTIVITY SCORE (60 day Average) Super-Collaborator, 101 - Collaborator, 21 - 100 Learner, 6 - 20 Inactive, up to 5
@thomasasger
EXAMPLE : FIRST LIVE PROTOTYPE @thomasasger
EXAMPLE : GLOBAL SOLUTION - LIVE ! @thomasasger
HACKR TIP N° 7 : PROVIDE CLEAR GUIDANCE TO DIGITAL LITERACY @thomasasger
HACKR TIP N° 8 : MAKE THE RICH PROFILE COME ALIVE
Rich ProfileI see myself like thisMy Project Track RecordMy Skills & PraisesThis is my networkWork I want to do
Current projects
What special skills do I believe I have
How do I like to work
What networks and relationships can I open up for you
What am I passionate about
What time zone am I in – right now
What inspires me
What communities and fora am I part of (digital+f2f)
What work am I proud of
Standard Bio
NORMAL NEW NORMAL• Very visible• Easily Accessed & Editable• Gamified• Crowdsourced• Automated• Indexed
What expertise do my colleagues think I should be known for
”When a worker is hired, assigned an
employee number, assigned to a cost
center, assigned a labor grade, assigned
to a particular department, and assigned
specific roles to perform. In essence, the
employer ascribes the identity of an
employee to them.”
Past projects
Where do I want to work
Latest Work / Activity
@thomasasger
EXAMPLE : RICH PROFILE IN GRUNDFOS
Work App
Successfactors O365 / Delve
Exchange of data
Release the full organizational value – work as a network
1. Trust and relationships across the silos2. Transparency: who could be of help + who can I help3. Big data / Analytics on trends or challenges
@thomasasger
HACKR TIP N° 9 : CONNECT THE INTERNAL AND EXTERNAL INTO ONE DIGITAL ECOSYSTEM
INTERNALEMPLOYEES,
PARTNERS
SALES/REVENUE
COMMUNITY ENGAGEMENTCOLLABORATION
PROCESS IMPROVEMENT
EXTERNALCUSTOMERS,
PARTNERS, MEDIA,
INFLUENCERS
DIGITAL BRAND &
STAKEHOLDER RELATIONSHIP
MANAGEMENT
OPERATIONAL
EXCELLENCE & RETURN OF
EXPERTISE
DIGITAL ENABLEMENT
KNOWLEDGE SHARING
PRODUCT INNOVATION
EMPLOYEE ADVOCACY
CUSTOMER/SALES SUPPORT
CUSTOMER SATISFACTION
CUSTOMER ADVOCACY
FEEDBACK
1 Collecting insights from forums on the need for smart pumps
2Validation of need through face2face talks between sales/service reps and end-users
Shared to the right community of people, resulting in collaboration across functions for a solution
3
4Prototype or MVP of solution created and shared with community
PEOPLE DRIVEN DATA DRIVEN
@thomasasger
Visit us at the socialbusinessjourney.com blog
Thomas Asger HansenHead of Grundfos Global Working Culture & Social Business@thomasasger
Christian CarlssonSocial Business & Collaboration Lead Consultant@chris_carlsson
THANK YOU!