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Sponsor Advertise Exhibit
Cape Town International Convention Centre
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The widespread use of mobile connectivity in Healthcare could significantlycut costs, increase the reach and accessibility of healthcare andreduce the impact of illness on peoples lives. The time to act is now. The Mobile Health market is in its infancy, but is setto grow rapidly as the cost of mobile modules fall and healthcareproviders come under increasing pressure to cut costs.GSMA AND MOBILE HEALTH
The GSMAs Mobile Health programme aims to catalyse the expansion of
the global Mobile Health market through working in partnership with thewider ecosystem across the telecoms and healthcare sectors to identifyand lower the main barriers, reduce fragmentation, develop commonguidelines and drive innovation.
The GSMA is exploring five key areas in which mobile connectivity can beused to improve healthcare: wellness, remote monitoring, medicinecompliance, assisted living, and extending the hospital.
Through its Mobile Health programme, the GSMA will:
Share best practice solutions, concepts and outcomes Build strategic relationships with key industry players
across the telecoms and healthcare industries
Work with governments and regulators to create aregulatory environment that supports the deployment ofMobile Health solutions
Explore business models to support key use cases
Undertake extensive research into the Mobile Healthopportunity
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Mobile Health or mHealth: mobile-based or mobile-enhanced healthsolutions that broaden the quality, access and efficiency of health care
and services.
ABOUT GSMA
The GSMA represents the interests of the worldwide mobilecommunications industry. Spanning 219 countries, the GSMA unites morethan 800 of the worlds mobile operators, as well as 200 companies in the
broader mobile ecosystem, including handset makers, software companies,equipment providers, Internet companies, and media and entertainment
organisations.
MOBILE HEALTH
One of the biggest challenges faced globally is how to make high-qualityhealthcare affordable and accessible for all. As the population expands andages in developing countries the world is spending an increasingly highproportion of its gross domestic product on healthcare. Governments,individuals and private insurers worldwide are urgently seeking more cost-effective ways of preventing and treating chronic diseases and otherdebilitating conditions.
GSMA MISSION
By 2010, the world is expected to be spending around US$6trillion each year on healthcare
US$175-US$200 billion in chronic disease management costscould be saved each year by remote monitoring solutions
A McKinsey market survey across six geographies revealedpatients were willing to pay between US$15 and US$58 amonth for a remote monitoring solution
There is a deficit of 2.4 million healthcare workers worldwide
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WHY mHEALTH? WHY NOW?
Over 70 percent of the worlds more than fivebillion mobile subscribers live in emergingeconomies.
In Thailand, community health workers callpatients daily to remind them to take theirmedication. Drug treatment compliance forpatients in the program has reached 90percent.
In South Africa, a SMS campaign promotingHIV/AIDS awareness resulted in nearly atripling of call volume to a local HIV/AIDShelpline.
In Uganda, a SMS-based test result systemhas cut infant diagnosis of HIV from threemonths to two weeks. HIV-positive infants atparticipating clinics receiving treatment havemore than doubled, from 40 percent to 90
percent.
Mobile technology holds incredible potential toaccelerate the health-related UN MillenniumDevelopment Goals, particularly in places withthe worlds highest disease burdens and
lowest patient-to-doctor ratios.
THE mHEALTH ALLIANCE
The mHealth Alliance (mHA) mobilizes innovation to deliver quality health at thefurthest reaches of wireless networks and mobile devices. Working with diversepartners, the mHA advances mHealth through research, advocacy, and support for thedevelopment of interoperable solutions and sustainable deployment models. The mHAsponsors innovation challenges and conferences, leads cross-sector mHealthinitiatives, and hosts HUB (Health UnBound), a global online community for resourcesharing and collaborative solution generation.
THE mHEALTH MOMENT
mHealth can revolutionize the ability of governments, corporations, NGOs and citizensto deliver, access and use health information to promote well being, combat disease,and respond to medical emergencies. Particularly in low and middle income countries,where disease burdens are disproportionately high, innovative mHealth projectspromise to transform health outcomes by powering the real time collection and analysisof health data, supporting remote diagnosis and treatment, and advancing awareness,education and research.
THE mHEALTH CHALLENGE
The UN Millennium Development Goals (MDGs), standards for greatly improving thelives of people around the world by 2015, include the health needs of children, mothers,and those suffering from diseases like HIV/AIDS, malaria and TB. Major challengesinclude general infrastructural and capacity limitations, a shortage of skilled healthcareworkers at all levels, lack of easily accessible health information in local languages, andunderdeveloped health delivery mechanisms, especially for the rural poor. mHealth isan exciting force multiplier in all these areas.
mHEALTH ALLIANCE MISSION
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ABOUT THE SUMMIT
Welcome to the GSMA-mHA Mobile Health SummitWelcome to the comprehensive menu of opportunities to promote your brand atthe inaugural edition of the event where the healthcare industry connects withthe mobile industry: the GSMA-mHA Mobile Health Summit 2011.
As the first inception of Mobile Health Summit, GSMA and the mHealth Alliancewill leverage their central roles in the mobile industry to develop a uniqueopportunity for delegates and exhibitors from both industries and their widerecosystems to interact and share experiences in a world class environment.
The GSMA-mHA Mobile Health Summit (mHA) will deliver a cutting-edge
Conference programme while providing numerous business opportunities forkey executives from across the mobile and healthcare industries. This includesmobile operators, insurance groups,pharmacompanies, healthcare providers,research centres, equipment manufacturers, infrastructure vendors, applicationdevelopers, and integrators from around the globe.
Join us in Cape Town, South Africa on 6-9 June 2011 at the Cape TownInternational Convention Centre.* Cape Town is a dynamic city and anattractive Mobile Health destination for a variety of reasons:
Intersection of developed and underdeveloped markets
Healthcare represents US$22 billion industry in South Africa Hub for healthcare solutions and advancements with 17% of people
with HIV living in South Africa, more than any other country
Tremendous network of healthcare and mobile industry businesses
Easily accessible for European and Asian companies
World class hotels and accommodations
MissionThe distribution of healthcare services through mobile platforms is life-changing for billions of people. Digital medical records, instant alerts formedicine intake and constant remote monitoring aid forpeopleconstantly on the move. People in underdeveloped societies lackhealthcare services and would benefit from receiving basic care throughremote diagnosis, wellness tutorials and basic emergency care.
The mission of GSMA-mHA Mobile Health Summit is to convene thesetwo vibrant industries, bringing to light best practices across the worldand unveiling the business opportunities these services represent.The GSMA-mHA Mobile Health Summit will stimulate greaterunderstanding, dialogue and collaboration between all stakeholders globally, regionally and locally. Most important, it will allow participantsto leave the event more enabled to develop and deploy theirown mobilehealth portfolio effectively, efficiently and to scale.
*Speakers, dates, times and location are subject to change without notice.
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REASONS TO PARTICIPATE
Gain premium market exposure by affiliating your company with the largestand most influential association in the mobile industry. Showcase leadership,ingenuity, and innovation in front of an elite audience of key decision-makersfrom across the Mobile Health ecosystem, including:
C-Level attendees
Board members
Vice Presidents, directors and managers
Development organisation members
GSMA Members
GSMA Board of Directors
These outstanding sponsorship, promotion and exhibition opportunities aim toprovide excellent brand exposure to the influential audience at the GSMA-mHA Mobile Health Summit. Dont miss this opportunity to take advantage ofone or more of the sponsorship, promotional, and exhibiting opportunitiesoutlined on the following pages.
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SCHEDULE
The GSMA-mHA Mobile Health Summit offers four days of active discussion led by globalleadership to promote progress for the Mobile Health industry. The heart of the event takesplace Tuesday and Wednesday when the Conference and Exhibition take centre stage withmany valuable sessions taking place on Monday and Thursday. Take advantage of ourpromotional opportunities which will showcase your company throughout the GSMA-mHAMobile Health Summit.
GSMA Mobile Health Summit
6 9 June 2011
Conference & Exhibition7 8 June 2011
Partner Meetings
6 and 9 June 2011
MONDAY6 June
TUESDAY7 June
WEDNESDAY8 Jun
THURSDAY9 June
Registration Registration Registration Registration
Conference Keynotes Conference Keynote Leadership Forum
Mobile Health WorkingGroup
Conference Streams1 & 2
Mobile Health Bi-lateralmeetings
Mobile Health Bi-lateralmeetings
Mobile Health Bi-lateral meetings
Mobile Health Bi-lateral meetings
Exhibition & HospitalitySuites
Exhibition &Hospitality Suites
Opening NetworkingReception
Networking CocktailReception
Partner Meeting 1 Partner Meeting 3
Partner Meeting 2
Partner Meeting 4
PARTNER MEETINGS CONFERENCE & EXHIBITION PARTNER MEETINGS
*Conference agenda and programmesubject to change. Certain sessionsinvitation only.
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PLATINUM EVENT SPONSOR
Take advantage of this extraordinary opportunity to reach outstanding leaders in theMobile Health industry by becoming the platinum sponsor for the GSMA-mHA MobileHealth Summit 2011. Position your companys name with highly esteemed development
organisations and the GSMA, the largest and most influential association in the mobileindustry.Platinum Sponsor Logo Recognition
Pre-event marketing materials
Event e-mail marketing campaign
Media releases
Title presentation opening slide for holding slides of the multimedia presentation Event signage
Plasma Screen in rolling loop in the Exhibition Area
Event website, including a description on sponsor page
Sponsor page in Event Guide
Platinum Sponsor Opportunities
Recognition during opening address by keynote moderator
One 18 sqm exhibition stand prominently located in the Exhibition Area
Full-page, back cover advert in Event Guide Full-page profile in Event Guide
Opportunity to provide 1 piece of marketing collateral for Conference AttendeeBag*
30 individual passes for access to the two-day Conference
Sponsor Investment: 50,000
Exclusive
*Weight not to exceed 2 ounces and size not to exceed A4
Note: GSMA retains all rights regarding the content of sessionsand speakers in relations to all themes, independently of thetheme sponsor.
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GOLD EVENT SPONSOR
A great opportunity to profile your company to the Mobile Health industry bybecoming an event sponsor for the GSMA-mHA Mobile Health Summit 2011.
Gold Sponsor Logo Recognition
Event sponsor signage placed at the entrance to Conference sessions(includes all event sponsors logos)
Plasma Screen in rolling loop in the Exhibition Area
Event website, including a description on sponsor page
Sponsor page in Event Guide
Gold Sponsor Opportunities
One 12m2 exhibition stand in the Exhibition Area
Full-page, inside cover (front or back) advert in Event Guide
Half-page profile in Event Guide
15 individual passes for access to the two-day Conference
Sponsor Investment: 30,000
Two Available
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THEME SPONSOR
A Theme Sponsorship allows your brand to be associated with aspecific category within the Mobile Health industry. This valuablesponsorship gets your brand in front of the targeted, influentialdecision-makers.
Theme Categories
Wellness
Remote Monitoring
Medicine Compliance
Assisted Living
Extending the Hospital
Theme Sponsor Logo Recognition
Event website, including a description, on sponsor page
Event sponsor signage placed at the entrance to Conferencesessions (includes all event sponsors logos)
Sponsor holding slide within all theme sessions
Sponsor page in Event Guide
Theme Sponsor Opportunities
Half-page advert in Event Guide Opportunity to provide 1 piece of marketing collateral for
Conference Attendee Bag*
Two individual passes for access to the two-day Conference
Sponsor Investment: 7,500
Five Available
*Weight not to exceed 2 ounces and size not to exceed A4
Note: GSMA retains all rights regarding the content of sessions and speakers
in relations to all themes, independently of the theme sponsor.
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PARTNER MEETING PACKAGES
Take advantage of this extraordinary opportunity to reach your customers,prospects, users, clients, partners by developing your event to coincidewith the premiere Mobile Health event in Cape Town. As a meeting partner,your company can draw your own audience and customers while settingyour own agenda with the logistical and co-marketing support of GSMA.
Partner Meeting Room
Attendee seating, theatre style
Stage set-up
Audio/Visual
Hostesses
Room branding
Event Passes
Two individual passes for access to the two-day Conference
Exhibition Visitors Passes
Partner Branding opportunities
Logo on partner page in Event Guide
Logo on partner and agenda pages of event website
Opportunity for dedicated page within event website
Text call-out included in e-mail to event attendees
500 PAX PARTNER MEETING PACKAGE
ONE Available Monday, 6 June 2011ONE Available Thursday, 9 June 2011
500 Exhibition Visitors Passes
Investment: 45,000
200 PAX PARTNER MEETING PACKAGE
ONE Available Monday, 6 June 2011ONE Available Thursday, 9 June 2011
200 Exhibition Visitors Passes
Investment: 30,000
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LUNCH PACKAGEMake this a working lunch as you meet with prospects to uncovernew leads. Lunch sponsors will be acknowledged on signage insidethe event catering area within the Exhibition Area.
Sponsorship Benefits
Signage/pop-up banners in catering area*
Logo on plasma screens in Exhibition Area, static duringlunch and rolling during entire day
Logo on sponsor page in Event Guide Logo on sponsor page of event website
Two individual passes for access to the two-day Conference
Opportunity to place promotional item, gift on lunch tables*
Investment: 7,500
Two Available*to be provided by sponsor
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CATERING SPONSORSHIP
COFFEE BREAKSFuel our attendees by sponsoring a coffee break during one day ofthe Conference. With both the morning and afternoon Coffee Breaksincluded, your company name and logo will be prominently featuredon signage.Sponsorship Benefits
Signage/pop-up banners in catering area*
Logo on plasma screens in Exhibition Area, static during
Coffee Breaks and rolling during entire day Logo on sponsor page in Event Guide
Logo on sponsor page of event website
One individual pass for access to two-day Conference
Investment: 2,750
Two Available*to be provided by sponsor
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CATERING SPONSORSHIP
INTERNATIONAL COCKTAIL RECEPTIONHeld the first night of the GSMA-mHA Mobile Health Summit in theExhibition Area, the International Cocktail Reception will be an extremelypopular event, sure to attract all attendees.
Sponsorship Benefits
Sponsor logo on Cocktail Reception invitation, inserted inAttendee Bag
Signage/pop-up banners in Exhibition Area during Cocktail
Reception* Logo on plasma screens, held during reception and rolling during
entire day
Logo on sponsor page in Event Guide
Logo on sponsor page of event website
Two individual passes for access to the two-day Conference
Five Cocktail Reception invitations
Opportunity to provide one piece of marketing collateral forConference Attendee Bag**
Investment: 15,000
One Available
*to be provided by sponsor
**Weight not to exceed 2 ounces
and size not to exceed A4
MOBILE HEALTH DINNERIn attendance during the Mobile Health Dinner will be the influentialindustry leaders of mobile health. This sponsorship allows yourcompany to put your name and logo front and center before thisinfluential audience.Sponsorship Benefits
Sponsor logo on Dinner invitations
Banners and signage in dinner area*
Logo on sponsor page in Event Guide
Logo on sponsor page of event website
Two individual passes for access to the two-day Conference
10Dinner and Cocktail Reception invitations
Opportunity to place exclusive promotional item, gift on dinnertables*
Opportunity to provide one piece of marketing collateral forConference Attendee Bag**
Welcome remark opportunity for Sponsor prior to Dinner***
Investment: 20,000One Available
*to be provided by sponsor
**Weight not to exceed 2 ounces and size not to exceed A4
***Speech limited to 5 minutes
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My MHS SPONSORSHIP
Sponsoring My MHS, the official event networking tool, integrates yourbrand across a variety of interactive networking tools. Your brand will beprevalent before, during, and after the show as attendees and exhibitorsconnect, schedule meetings, and influence the future of Mobile Health.
Sponsorship Benefits
Logo on all screens within My MHS
Logo on My MHS content page on the event website
Logo on My MHS transactional e-mails
Logo on home screen of the mobile version of My MHS
Logo on sponsor page in Event Guide Logo on sponsor page of Event website
Two individual passes for access to the two-day Conference
Investment: 10,000
One Available
My MHSSponsored by:The Social Networking Portal for GSMA Mobile Health Summit
My MHS MobileVersion
My MHS website
Sponsored by:
My MHSSponsored by:
>>Return to MobileSummit.com
The Social Networking Portal for MHS Attendees
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PROMOTIONAL PACKAGES
ATTENDEE WELCOME PACKAGE
Greet the GSMA-mHA Mobile Health Summit attendees by sponsoring thewelcoming package and hotel key card at the official hotel. Be the firstbrand attendees see as they receive a sponsored welcoming packageduring hotel check-in at the hotel. In addition, convey your message byproviding a gift or promotional item in each attendee room which will bethere to greet them upon their arrival.
Sponsorship Benefits
Logo included on hotel room key cards of official event hotel
Opportunity to provide branded gift in each attendee hotel room atthe official event hotel*
Logo on sponsor page in Event Guide
Logo on sponsor page of event website
Investment: 7,500
One Available
*to be provided by sponsor.
STATIONERY SPONSORPut your brand in the hands of each of the Conference attendees.This package includes the opportunity to provide your corporatebranded notepads and branded pen in all Conference sessionson each attendee seat.Sponsorship Benefits
Branded notepad and pen provided on each attendeeseat prior to opening of each session*
Logo on sponsor page in Event Guide
Investment: 4,750
One Available
*notepad and pen to be provided by sponsor
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PROMOTIONAL PACKAGES
CONFERENCE ATTENDEE BAGAttendees receive all Summit materials in one complete package the Conference Attendee Bag. Ensure that your branding will bevisible and in their hands before, during and after the Summit.
Sponsorship Benefits
One side of the official Mobile Health Summit Conference
Attendee Bags designated for Sponsors logo*
Opportunity to provide 1 piece of marketing collateral for
Conference Attendee Bag** Logo on sponsors page in Event Guide
Logo on sponsors page of event website
Investment: 4,750
One Available
Bags purchased and produced by GSMA, sponsor to provide logo
*Sizing, number of colours, and specifications to be confirmed
**Weight not to exceed 2 ounces and size not to exceed A4
ATTENDEE BAG INSERTInsert your companys brochure or other marketing collateral into
the Attendee Bag. Sponsor receives one piece of marketingcollateral in Attendee Bag. Each delegate is provided an AttendeeBag during registration.
Investment: 1,500
Multiple Available
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PROMOTIONAL PACKAGES
LANYARD SPONSORSHIPBe a steady reminder throughout the entire event by sponsoring thelanyards for every attendee of the GSMA-mHA Mobile Health Summit.
Sponsorship Benefits
Sponsors choice ofcolour
Logo printed on lanyards
Logo on sponsor page in Event Guide
Logo on sponsor page of event website
Investment: 4,750
One Available
BADGE SPONSORSHIPPut your company logo in the hands of every attendee bysponsoring the official Conference Attendee Badges. Your logowill be prominent as Conference attendees network and meetother industry representatives on the show floor and in theConference sessions.
Sponsorship Benefits
Logo on all Conference attendee badges
Logo on sponsor page of event website Logo on sponsor page in Event Guide
Investment: 3,750
One Available
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MEDIA & ADVERTISINGOPPORTUNITIES
PLATINUM MEDIA SPONSOR
Choosing to become the exclusive Platinum Media Sponsor of theeShow Daily allows your company to convey a variety of messages inmultiple formats to all attendees and mobile executives throughoutthe world. Enjoy reaching 15,000 eShow Daily readers, 28,000 MobileBusiness Briefing readers, and the recipients of the 700 printed EventGuides by taking advantage of this all inclusive opportunity.
Sponsorship Benefits
Official exclusive sponsor of eShow Daily and Event Guide Banner ad in each eShow Daily
Box ad in each eShow Daily
CEO interview in Event Guide
Premium position advert on page one in Event Guide
Five editorial placements, three prior to event and two post-event, in Mobile Business Briefing
Investment: 7,500
One Available
ENHANCED EXHIBITOR PACKAGES
75-word advertorial with company logo in each eShowDaily
Full-page display ad in Event Guide
Investment: 1,500
Multiple Available
Platinum MediaSponsor Box Ad
Platinum MediaSponsor Banner Ad
Sample eShow Daily
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Communicate your brand and core messages to a highly relevant andtargeted audience with specially designed advertising options during the2011 GSMA-mHA Mobile Health Summit. Take advantage of one or more ofthe advertising opportunities available at the hotel by contacting youraccount manager today.
HANGING BANNERS
Draped from the ceiling of the hall, the hanging banners are a great way toprominently display your companys message to all attendees and establish
your presence during the Event.
Investment: 1,500
Multiple Available
VENUE ADVERTISING
FREE STANDING SIGNS
Located in the Exhibition, these free standing signs can be placedin a variety of locations for all attendees to read.
Investment: 1,500
Multiple Available
Sample HangingBanner
Sample Free
Standing Signs
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Mobile Health Summit 2011 is the event gathering leading stakeholders andparticipants in the worlds burgeoning Mobile Health sector. As an exhibitor
at Mobile Health Summit during the two-day Conference, you can expect tomeet participants representing a spectrum of senior executives fromhealthcare bodies and organisations, mobile operators, developmentorganisations, solutions-orientedvendors plusregulatory and policy makers.
Exhibitor Benefits
Shell scheme stand with walls, carpet, furniture, lights, and power
Exhibitor logo and listing on event website
Exhibitor name, logo and profile included in Event Guide Two individual passes for access to the two-day Conference
Stand staff passes*
Exhibitor Investment: 325 per sqm
20 Available
*Quantity determined by size of stand space
EXHIBITOR PACKAGES
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Host your clients and conduct meetings at leisure by booking one ormore hospitality spaces during the two-day Conference. Our hospitalitypackages are catered to highlight your company and provide you withthe resources you need to conduct meetings throughout Mobile HealthSummit.
Hospitality Package
Meeting room including
Table & four chairs
Cabinet with sliding doors
Carpeted floor Power outlet
Lamp
Waste basket
Company logo and listing on event website
Company name, logo and profile included in Event Guide
Individual Conference passes*
Meeting Room Investment: 325 per sqm
5 Available
*Quantity determined by size of stand space
Additional furniture available for companies booking multiple meeting roomsover 15m2
HOSPITALITY PACKAGES
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ABOUT GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries,
the GSMA unites more than 800 of the worlds mobile operators, as well as 200 companies in the broader mobile ecosystem,including handset makers, software companies, equipment providers, Internet companies, and media and entertainmentorganisations.The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal ofdriving the growth of the mobile communications industry.
Mobile PlanetMobile Broadband Mobile Lifestyle
Focuses on the development of aubiquitous Mobile Broadbandinfrastructure & the proliferation ofdevices that will connect the worldto the Internet.
Concentrates on the creation ofinnovative services that are deliveredon this infrastructure and unite theattributes of the web & communicationsworlds.
Leverages mobile to help enrich thelives of individuals across thedeveloping world, bringing services tothese markets in a sociallyresponsible manner.
The GSMA runs the industry-renowned Mobile World Congress in Barcelona and many events across the globe each year,including the GSMA Mobile Asia Congress and the GSMA Mobile Money Summit.
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CONTACT USContact us for more details on the sponsorship, advertising andexhibiting opportunities available at the GSMA-mHA Mobile HealthSummit 2011.Andy FalconerTel: +44 (0) 20 7356 0681E-mail: [email protected]