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GSMA Summit
The Safety Connected Car – Ricardo Takahira – Magneti Marelli
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Challenges and Opportunities on
Automotive Industry.
The Safety Connected Car
GSM SUMMIT June 27 2012
Desafios e Oportunidades na Indústria Automotiva.
O Carro Conectado com Segurança.
Ricardo Takahira Gerente de Novos Negócios Div. Eletronica da Magneti Marelli
Local e data: Vivo–Telefonica – Brazil, 27 Junho 2012
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Topics • Infotainment
• Telematics
• M2M Automotive Aplication x Consumer Electronics
• Automotive Embeedded Electronics: Actual Examples (3)
• Business Models: Added Value & Economical Sustainability
• Terminal Mode (Mirror Link)
• Augmented Reality
• Hybrid and Electric Vehicles
• Automotive Smart Grid
• V2I, V2V,V2G
• IoT ( Internet of Things)
• Mesh Network
• Comites ABNT, AEA, SAE – Comites Brasileiros: CB05, CB03, CB15
– SIMEA 2012
– Congresso SAE 2012
– ETSI
– ITS, E-call, E-toll, SINIAV e SINRAV, RDS TMC - RTTI (Viajeo), TPEG
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INFOTAINMENT
• INFORMATION
• ENTERTAINMENT
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TELEMATICS
• TELECOMMUNICATION
• INFORMATICS
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Imagem: http://www.quattroworld.com/a5/vorsprung-durch-technik-research-for-the-future/
A Little bit of electronics in your car?
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M2M Consumer Electronics
versus
Automotive Application
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Local Demo Car 2010
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Be conservative... Always Think about the Risk...
Be innovative... And Use Technology to Help not
to Distract...
• Video Blue & Me... Smart Phone and Car integration
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Blue & Me Fiat
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Blue & Me Fiat + GPS Tom Tom
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Services Allowed... With Value Added
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You may can do everything on back seat... But in the front...
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Business Models: Added Value and
Economical Sustainability
Models
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Telematics in Society
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Video:Youtube WirelessCar
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Video:Youtube WirelessCar
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Future ?
http://www.youtube.com/watch?v=MDiSc9mQbwI
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Fonte:Electromobility 2011 Alemanha
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Smart Grid: Metering
Opportunities
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SMART GRID
• The Electric Vehicle and the
• Network
• Battery Recharging
– Fast, Slow, Swap
• Electropoint
• Eletroposto
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Second Page
• Your Text here
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
• Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Eletromobility - Evolution
Text & Image from:
Eletrification Prototypes
Imported
vehicles CKD
Small
Series
Local
Production
Local
Componentes
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ELECTROMOBILITY
• Electric Vehicles
• Urban Mobility
• Emissions
• Energy Eficiency
• Shared Consumption
• Electric Bicycles, Motorcycles
• Scooters, cars, Buses and Trucks
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The Smart Grid
V2I=Vehicle to Infrastructure
V2G=Vehicle to Grid
V2V=Vehicle to Vehicle
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Recarga, Troca e Bilhetgem
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Redes Mesh
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Distracted Driving
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Car to Car Communication
(colisionn Avoidance)
http://www.oxts.com/default.asp?pageRef=103
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Automotive OEM is focused on Driver safety
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Telematics Technology Proves Driver Safety and
Fleet Savings Go Hand-in-Hand
http://lynxtelematics.wordpress.com/2012/0
4/16/telematics-technology-proves-driver-
safety-and-fleet-savings-go-hand-in-hand
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Truck and passenger car Drivers from a long time...
http://www.passenlaw.com/blog/brain-injury-law/commercial-drivers-
prohibited-cell-phones-driving
http://11thr.com/blog/?p=380
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Telematics and Infotainment cannot cause Distraction
http://www.adslogistics.com/blog/bid/53021/Avoid-the-Three-Types-of-Distracted-
Driving
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http://www.hsrc.unc.edu/news_room/distraction_images.cfm
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http://blog.cargurus.com/2011/04/2
5/driver-distraction-one-more-time
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Top Distractions for the drive...
http://autos.aol.com/gallery/driver-distractions/
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The life itself can be a source of distractions
http://www.driveandstayalive.com/articles%20and%20topics/driver_distractions/aa
_driver-distractions-index.htm
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Have being involved in injuries...
http://blog.cargurus.com/2010/09/17/driving-distractions-to-eliminate-and-one-to-
keep-around
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So new Laws are coming... If today
you can tommorrow maybe not...
http://injurylaw.labovick.com/2009/09/articl
es/car-accidents/driver-distractions-
caused-nearly-6000-deaths-in-2008
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So what are the good uses of technology on
Connected vehicles?
http://www.its.dot.gov/safety_pilot/index.htm
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V2V
Video:Youtube V2V
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Driving a car is not a Game.. Can be a game
Over...
http://pictureisunrelated.memebase.com/201
1/08/25/wtf-photos-videos-need-a-driving-
distraction/
http://easternmichiganpost.com/2011/statisti
cs-to-know-distractions-while-driving
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It not means you cannot use your phone as you
safelly uses the “radio”... If you “still” can say radio
http://www.northcarolinapersonalinjurylawyersblog.com/2011/01/distracted-driving-a-
primary-c.html
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MIRROR LINK
• Infotainment
• Open Source
– Microsoft
– Linux
– Android
– HTML5
http://www.youtube.com/watch?v=633Kn4XkmJA
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OEM x Aftermarketing
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Terminal Mode (Mirror Link)
Fonte: Youtube VW
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Mirror Link Toyota by Nokia
Video 17: Youtube Nokia Toyota
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Aftermarket x OEM
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HMI x VR x TTS x HAPTICS • Aftermarket (acessórios) x OEM (Fábrica)
• Nem tudo que pode é recomendado
• Se não está escrito que não pode, talvez
possa agora, pode ser proibido mais
tarde... Ex. tweeter de Blitz (“lei seca”)
• Como viabilizar este conteúdo com
segurança nos carros de série?
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ANDROID x HTML5
http://www.youtube.com/watch?v=38gH8Bs0uMQ
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Future?
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Future?
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Automotive Augmented reality
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Redes Mesh, Social, das Coisas
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• Autonomous Taxi in Berlim
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Fonte:Electromobility 2011 Alemanha Video:Youtube Google Car
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Fonte:Electromobility 2011 Alemanha Video:Youtube Google Car
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Conclusões Inovação
Funções intuitivas e sempre disponíveis
(ex. Cobertura e Performance 3G, LTE)
Tecnologia
Busca pelo preço justo e valor agregado
aos usários e cadeia
Segurança
Uso da Tecnologia não para distração mas
para Supervisão (Visão -> Wireless, Passivo -> Ativo)
Eficiência
Eletrificação, Novos combustíveis,
Emissões na Cadeia
Conectividade
Trend Inevitável, fator de decisão
Sustentabilidade
Compartilhamento, Reuso, Consumo
consciente,
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Obrigado, Thank You, Merci, Viele Danke, Doumo
Arigatou, Xei Xei, Grazie Mille Ricardo Takahira
New Business & Program Manager Infotainment
Magneti Marelli Sistemas Automotivos Ind. e Com. LTDA.
+55 19 2118 6509
+55 19 8111 1570 – Celular
Email: [email protected]
Coordenador do Comite Técnico de Eletro-Eletronica da AEA
Asociação de Engenharia Automotiva (filiado à FISITA)
+55 11 88020251 Mobile
Aluno Pós-Graduação - Mestrado em Tecnologia e Inovação.
Unicamp – FT Limeira
Membro do Fórum de IoT [email protected]
Chairman Comite Técnico de Telematica & Infotainment
SAE Congress 2011
Membro do Comite Técnico de Veiculos Hibrido e Eletrico
Conselheiro Técnico do Formula Electric SAE 2012
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Videos (youtube) & references Produtos Comerciais (Youtube)
M2M Ericsson
Democar Marelli Bibendum 2010
Blue & Me Fiat
Connected car
Mini Connected
GM Windows
WirelessCar
China SuperCap Bus
Siemens Smart Grid
Chrysler Infotainment
Driving distraction Michigan Law
Mirror Link
Terminal Mode
Flying Car
Autonomous Taxi
Google car
Material Prévio:
Info GPS
BNDES – 1 Oficina de veículos
elétricos
VER2010 - Veículos elétricos e
a rede
Campus Party
Simea 2011
Pagina sustentável – Semana
de engenharia da UNESP 2011
Congresso SAE 2011 –
Formula Elétrico SAE 2012
Mini curso Veículos elétricos
Facens
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Tecnologias M2M na Área Automotiva
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Sistemas de Mobilidade Urbana para Cidades Inteligentes
Mesa Redonda:
Ricardo Y.Takahira – [email protected]
Geek Automotivo @ricktaka