Download - Guddia Textile
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Guddia Textile
Developing Innovation Culture
Kashif NadeemAhmet Taha Depik
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Outlines
Organizational introduction,Mission/ VisionOrganizational GoalsExisting Problem,Prototype Solution Conclusion
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Guddia Textile- Recently established marketing company,Sells Men’s wear ( suits )Consists of 5 peoples (3 owners and 2 workers),Working with different suppliers,Visionary and struggling to be innovative.
Organization’s Introduction
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Vision
“Want to see Guddia with well establish brand name all over the world”.
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Mission
“To supply customers state of the art men’s wear designs at lowest price and good quality”.
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Goals
To come up with well established brand in Turkey and all over the world,To be the one of the innovative company in turkey,Selling best products at cheapest rates,
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Existing Problems
Intermediation (No direct relations with end-user)Guddia cannot produce their own products,Dependent on suppliers,Limited financial resources,Limited Work force (3 owner and 2 worker),Lack of professional, skilled marketing professionals,Limited risk Taking,
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Chosen Problem for Solution……
Intermediation .. feedback gap between “Guddia” And end user
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DisintermediationDirect access to the customer,Launching retail stores,Marketing surveys,Getting feed back,Improving quality through suppliers R&D department,Contracting a professional Designer.
Solution
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Prototype Solution
GUDDIASupplier Retailers
End User
End User
End User
End User
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Prototype Solution
GUDDIA Textile
Supplier Retailers
End User
End User
End User
End User
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Prototype Solution
GUDDIA Textile
Supplier
End User
End User
End User
End User
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Prototype Solution
GUDDIA TextileMain
Supplier
End User
End User
End User
End User
Guudia Retail Store
Guudia Retail Store
Guudia Retail Store
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Prototype Solution
GUDDIA TextileMain
Supplier End UserGuudia
Retail Store
Direct Access to customer to know abut their needs and wants
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Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing survey
Guudia Retail Store
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Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing survey
Guudia Retail Store
Putting some pieces of new design at Guddia retail stores
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Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Store
Feed Back
Through internet/ social mediaThrough Telephone
Through a set of Questionnaires
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Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia
Marketing/R & D Department
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Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia
Marketing/R & D Department
Professional Designer
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Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia
Marketing/R & D Department
Professional Designer
New
design according to feedback &
mkt survey
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Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia
Marketing/R & D Department
Professional Designer
New
design according to feedback &
mkt survey
Reliable and long term relations supplier
Order placement
Organizational
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Prototype Solution
GUDDIA TextileMain
Supplier End User
Marketing Survey
Guudia Retail Stores
Feed BackGuddia Marketing/R & D
Department
Professional Designer
New
design according to feedback &
mkt survey
Order placement
Organizational
Inspection &
quality Dept.
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Conclusion
• Guddia has remove the intermediates, this will reduce the cost/unit.
• Direct end user interface will provide a feedback(innovative ideas),
• Through innovative ideas:Product development,Business expansion,
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Any Question??