1. Describe the promotional technique or material2. State is good and bad points3. Say how it could be improved

Target Market

Who is it aimed at?

How do you know this?

It is effective?

Objectives

What is it trying to achieve?

How well do you think it does this?

Presentation

How is the information presented i.e. text, logo, colour etc.

It is effective?

Images

How are images used? What are the images of?

It is effective?

Design

How is it set out or structured?

It is effective?

Promotional techniques are the activities that organisations use to promote themselves.

Promotional materials are the actual things that organisations produce to promote themselves

What is in TASK C

• Assess techniques and material

• AIDA

• Research Methods

• Marketing Strategy