History The Habitat for Humanity in St. Johns County started 1993
Founded by Presbyterian minister Dr. John Hunter
Habitat for Humanity has received several large donations. Helping the St. Johns County chapter grow.
Since 1994, the organization has provided over 90 safe and decent homes to hard working families.
Mission Statement
Habitat for Humanity works in partnership with God and people everywhere, from all walks of life, to develop communities with people in need by building and renovating houses so that there are decent houses in decent communities in which every person can experience God's love and can live and grow into all that God intends.
Vision
A world where everyone has a decent place to live. Habitat for humanity has a new community wide program, it is now partnering with local businesses to assist in fundraising to build new houses each year, HFH is now taking clothing donations by collecting it all around the St. John’s County.
Rationale Providing quality housing for families allows those families to live in decent conditions and concentrate on improving other aspects of their lives
The “ownership” factor enhances the success of the placement of families into these homes
The Scheidel Family Foundation of Ponte Verdra
Full scholarships for both adults and students living in Habitat homes
“Prep” Club
100% of school age children living in Habitat for Humanity of St. John’s County homes are participating in the Prep Club
Program for the elderly
The uninhabitable home is demolished and a new inhabitable home is built on the same land
Survey
Measure awareness, involvement and knowledge
Why 18-21 year olds aren’t volunteering
Increase involvement
Quantitative
Focus Group
Measure awareness, perception and preference
In-depth questions as to why
Ask for opinions
More unique responses
Focus Group Question Why don’t you volunteer?
Do you consider yourself Christian, Jewish, Buddhist, Muslim, Hindu, follow another religion or not religious?
When you think about volunteering, what organizations come to your mind?
What are the biggest problems with Habitat for Humanity?
What are the benefits of volunteering?
Would you volunteer if there was an incentive?
If yes, which kinds of incentives would you like to receive?
Do you know the goal of the organization?
Has this experience changed your on opinion of Habitat for Humanity?
Are you more of less likely to volunteer for Habitat for Humanity?
Discussion and Recommendations
Establish their presence in St. John’s County
Learn how to attract followers on social media; perhaps starting out with simple tweets with event build dates, donation opportunities or sponsorship.
Present information that incites a call to action
Engage in conversations with their current followers on Twitter and Facebook
These steps will help Habitat for Humanity gauge where they lie within their community and may help them see an increase in volunteerism and participation.
• 64% of the survey and focus group participants were female
• 60% of participants said they would volunteer if transportation was provided
• 84% of participants are aware of Habitat for Humanity
• 56% of participants do not volunteer
Majority of participants heard about HFH through friends and family or their school