Download - Hacking YouTube Advertising
![Page 1: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/1.jpg)
March 5, 2015
Hacking YouTube Advertising
Jake Larsen
Founder of Video Power Marketing
@JakeLarsen7
![Page 2: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/2.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 3: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/3.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 4: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/4.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Real Estate Marketing Map
TV City “Detroit”
PPC City “NYC”
SEO City “Miami”
![Page 5: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/5.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
SEO City “Miami”
Up Front $$$ & Work
with No Guarantees
One Change
Can Ruin
Everything
![Page 6: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/6.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
PPC City “NYC”
$35 Cost Per Click!
Competitive / Expensive High
Cost of Living
![Page 7: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/7.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 8: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/8.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Problem
Opportunity
![Page 9: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/9.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 10: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/10.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 11: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/11.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 12: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/12.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 13: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/13.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 14: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/14.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Going “Viral” is NOT a Strategy
![Page 15: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/15.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Consistent Formula That Works
![Page 16: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/16.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 17: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/17.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
How To Turn YouTube Advertising
into an Automated Sales Machine
•Guaranteed Exposure with Video & YouTube
•The Hack - almost FREE Targeted Traffic
•Videos that get Attention, Traffic & Sales
•Case Study: Turn $1 into $7
![Page 18: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/18.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 19: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/19.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 20: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/20.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 21: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/21.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 22: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/22.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 23: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/23.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 24: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/24.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
WHY VIDEO?
More Likely to
Appear on the First
Page of Google
![Page 25: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/25.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
WHY VIDEO?
Higher CTR
Than Text
![Page 26: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/26.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Avg. Order Value
Site Avg: $227
Videos: $376
Conversion Rate
Site Avg: 1.28%
Videos: 2.35%
Analytics Traffic Source: YouTube
![Page 27: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/27.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
...they Spend More,
More Often
When People Watch Video...
![Page 28: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/28.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 29: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/29.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 30: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/30.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
In-Stream
![Page 31: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/31.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 32: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/32.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Demographics: Age, Gender, Parent
![Page 33: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/33.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Geographics: Country > City > Zip Code
![Page 34: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/34.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Interest
Of Person
Topics
Content of Page
![Page 35: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/35.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Keywords
![Page 36: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/36.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 37: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/37.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 38: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/38.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 39: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/39.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 40: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/40.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 41: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/41.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 42: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/42.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 43: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/43.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 44: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/44.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Case Study
How to
Turn $1 into $7
![Page 45: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/45.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
$79,410
Orders: 286
Conv. Rate: .37%
Clicks: 7,679
CTR: 10.2%
Views: 37,789
$ Right Results $
Right
People Right Message
Ad Spend: $10,651
![Page 46: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/46.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 47: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/47.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
HOW Do You Make
Videos that
Move People?
![Page 48: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/48.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
GRAB
ATTENTION in 5 Seconds
![Page 49: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/49.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 50: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/50.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 51: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/51.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
Effective Video Ad Formula
1. Grab Attention in 5 Seconds 2. Identify Viewer / Value 3. Get Them to Click before 30 sec.
Text “Video” to 801.877.1309
Send PDF Checklists + Examples
![Page 52: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/52.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 53: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/53.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 54: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/54.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C
![Page 55: Hacking YouTube Advertising](https://reader034.vdocument.in/reader034/viewer/2022042716/55a51b6b1a28ab475a8b4606/html5/thumbnails/55.jpg)
searchmarketingexpo.com
@JakeLarsen7 #SMX #32C