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HAIER EUROPE
Yannick FIERLING – CEO Haier Europe
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| Confidential 2
SOURCE : EUROMONITOR INTERNATIONAL/COMPANY SHARES IN UNITS
15,4% M/S3 YEARS IN A ROW!
N°1 WORLWIDE GROUP IN HOME APPLIANCES
PRE IFA CONFERENCE26/04/2019
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| Confidential 3
2009
$B18.5
$B39.1
2018
X2IN 9 YEARS
THE FASTEST GROWING COMPANY
MORE THAN
PRE IFA CONFERENCE26/04/2019
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| Confidential 4
50% BUSINESS OVERSEAS
x3 industry
North America
19.9% MS
2
x3 industry
Chine22,4% MS
1
x3 industry
ANZ22,3% MS
2
x3 industry
LATAM4% MS
4
x2 industry
MEA22,3% MS
2
x2 industry
Asia Pacific22,3% MS
1
x3 industry
Europe2,15% MS
9
11 R&D centers
66 sales and marketing centers
B R A N D L E A D E R S H I P
114 production plants
Growth rate vs. industryx
PRE IFA CONFERENCE26/04/2019
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| Confidential 5
GROWTH STRATEGY
M&A
A C O M B I N AT I O N O F O R G A N I C A N D E X T E R N A L G R O W T H
ORGANIC GROWTH
PRE IFA CONFERENCE26/04/2019
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| Confidential 6
WHY CANDY IS THE BEST CHOICE FOR HAIER?
TO BECOME A EUROPEAN LEADER BY COMBINING A REGIONAL & WORLDWIDE LEADER OF IOT
STRONG COMPLEMENTARITY IN TERMS OF PRODUCTS, BRANDS & TECHNLOGIES
PRE IFA CONFERENCE26/04/2019
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| Confidential 7
TOGETHER WE ARE A GLOBAL LEADER
+
And a strong position in EUROPE
9,5 % M/S 5,6 % M/S
SOU
RC
E: E
UR
OM
ON
ITO
R IN
TER
NA
TIO
NA
L –
EAST
ERN
& W
ESTE
RN
EU
RO
PE
6,3 % M/S
8,6 % M/S
REFRIGERATIONVACCUM CLEANERHOME LAUNDRY AIR CONDITIONING
5,9 % M/S
A leading position GLOBALY
19,8 % M/S
22,7% M/S
25,8 % M/S
17,9 % M/S
WINECELLARHOME LAUNDRYREFRIGERATION FREEZER
SOU
RC
E: E
UR
OM
ON
ITO
R IN
TER
NA
TIO
NA
L –
GLO
BA
L FI
GU
RES
15,4 % M/S
+
PRE IFA CONFERENCE26/04/2019
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| Confidential 8
WITH A COMPLEMENTARY DYNAMIC
GLOBAL
2018 FASTEST EUROPEAN GROWING COMPANY
2017
TREND VOLUME
(VALUE)
2018
+26 %
EUROPE
2017
EUROPEAN FASTEST GROWING COMPANY
TREND VOLUME
(IN UNITS)
+11 %
2018
PRE IFA CONFERENCE26/04/2019
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| Confidential 9
AND A PRODUCT COMPLEMENTARITY
REFRIGERATION
MULTIDOOR & HIGH CAPACITY
HOME LAUNDRY
HIGH CAPACITY & WASHER DRYER
REFRIGERATION
UPRIGHT & TOP FREEZERS
WINE CELLARLARGE COOKING
COOKER,OVEN & HOBS
DISHWASHING
FREE STANDING & BUILT-IN
HOME LAUNDRY
TOP LOADER, HEAT PUMP, WD
SMALL DOMESTIC APPLIANCES
PRE IFA CONFERENCE26/04/2019
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| Confidential 10
WHAT WE AIM FOR?
Haier Europe is the fastest growing company and the first consumer choice in smart home solutions
We are creating the most attractive IOT eco-systems to generate value and deliver outstanding user experience
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| Confidential 11
HOUSE OF BRANDS
PRE IFA CONFERENCE26/04/2019
Haier Global Brand Portfolio
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1226/04/2019
A BRAND THAT DELIVERS
SMART AND SIMPLE PRODUCTS
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FOR EVERYBODY
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BRILLIANT AND SIMPLE IDEAS
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MAKING EVERY DAY LIFE EASIER
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1626/04/2019
WITH A TOUCH OF ITALIANITY
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2019 INNOVATIONS
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65%
of our consumers
are using quick
programs
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2026/04/2019
We have created
for them a washing
machine with
9quick
programs
...a world first!
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c
But the real question should be:
«how to select the quickest program
that delivers the best results?»
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We have created
an algorythm to define the best
program our users should use
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v
SNAP & WASHwill define,
the weight of the load
the color of the fabrics
...and the most
relevant quick
programe
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35cm – DRUM WIDTH
For a wider access to the drum
705cm – HIGHEST DRUM HEIGHT
For the most confortable access to the drum
...and the console on the top hedge of the door to start even faster
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2526/04/2019
Save time to
improve your daily life
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The largest connected oven range
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+200recipies
on Candy Simply-Fi APP
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29
Conversational system
to «ask your oven»… via app
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30
REMOTE CONTROL SYSTEM
Even in the traffic...
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A BRAND FOR PERFORMANCE
AND PERFECT RESULTS
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WITH +100 YEARS
OF EXPERIENCE
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FOR THOSE WHO HAVE AN HEALTHY LIFESTYLE
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AND DEMAND THE SAME QUALITY AT HOME
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PERFORMING PRODUCTS
DESIGNED FOR WELLBEING
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2019 INNOVATIONS
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Low temperature cooking
Traditional cookingThe low fixed temperature
guarantees a gentle and long
cooking for a homogeneous result
WITH A RICHER AND
EXCELLENT FLAVOR
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…you can preserve
your food not only
at LOW temperatures
Did you know that…
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…but also
over 60°?
…as food won’t
suffer a potential
bacteria proliferation
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4°C
60°C
Temp
63°C
cooking
Cooling down
Potential bacteria
proliferation
serving
0°CFreezing temp.
preservation
New Hoover H-KEEPHEAT 700
is a patented technology to
insure a warm preservation
Without suffering any thermal shock and
maintaining its temperature always fixed at
63°C your food will maintain all its
nutritional properties, flavours, juices and
aroma for a better taste.
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The World first oven
that preserve your food
New Hoover H-KEEPHEAT 700
in a healthier and
tastier way, always
..READY TO SERVE!
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New Hoover H-KEEPHEAT 700
For the cost of
ONE coffee per day
The power of the heating element is around 1500W and it will be switched 8 sec. ON / 3 min. OFF.
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HAIER EUROPE CONFIDENTIAL
A BRAND THAT DELIVERS
PREMIUM PRODUCTS
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HAIER EUROPE CONFIDENTIAL
WITH EXCLUSIVE DESIGN
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HAIER EUROPE CONFIDENTIAL
AND CLEVER SOLUTIONS
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HAIER EUROPE CONFIDENTIAL
ADVANCED PRODUCTS DELIVERING A TAILOR-MADE EXPERIENCE
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HAIER EUROPE CONFIDENTIAL
WITH THE LARGEST RANGE OF POSSIBILITIES
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2019 INNOVATIONS
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HAIER EUROPE CONFIDENTIAL
THE NEW HAIER DUO
TRANSFORMS YOUR
WACHINE MACHINE INTO
A LAUNDRY CENTER
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HAIER EUROPE CONFIDENTIAL
Heat PumpDryer 7kg
Heat PumpDryer 10kg
Hear PumpDryer 10Kg
Direct MotionWasher 13kg Direct
MotionWasher 13kg
I refresh10kg
THE HAIER LAUNDRY CENTER
IS A UNIQUE 3 IN 1 SOLUTION
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HAIER EUROPE CONFIDENTIAL
THE RESULT OF A UNIQUE KNOW-HOW
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HAIER EUROPE CONFIDENTIAL
ONE BUTTONSOLUTION
SMART IDENTIFYSMART DOSING
SMART THINKING2 HEAT PUMPS
TEMPERATURE SENSORING
1:1 FULL REVERSESTERILIZATION
DIRECT MOTIONTFT T SCREEN
SMART SENSORSSMART OPENING
ERGONOMY
THE RESULT OF A UNIQUE KNOW-HOW
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HAIER EUROPE CONFIDENTIAL
AND
A UNIQUE
DESIGN
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6