Download - Harlem Arts Alliance
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Fundraising and Marketing for Small Nonprofits
Hans Hageman & Associates, LLC
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Bernadette HagemanHans Hageman
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Website/Blog
Thank You
Direct Mail
Story
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Print advertising
Email blasts
Postcards, flyers
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The 80/20 Rule
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Goal – What is the objective?Reality Check – Objectively, how do things stand now?Options – What are the potential solutions?Will – What WILL you do? When are you going to do it? What are the obstacles?
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Become a Thought Leader
Collaborate
FundraiseCustomer
Service
Professional Network
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Goal Tactic
Tool Metric
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Local businessesTicket buyers Artists
AlumniCurrent/potential
employees
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Wordpress/homebase
YouTube/show what you can do
Twitter/authority
Facebook/community
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•Net promoter score•Testimonials•Campaign naming•Video•Handwritten notes•Storybank•Donors as Fundraisers•Online “thank you”program•Crowd source “perfect fundraising appeal”•Feature in newsletter
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Mashable
Hootsuite
Google AlertsH
ub
spo
tG
rad
er
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Website
SEO
Domain name
Capture
emails
Pictures
TitlesKeywordsLinksContentMeta tags
Google Analytics
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Listen twice as much as talkWho is hot in your space?What are people saying about you?CollaborateMake sure you engage !
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Make it a “PAGE” and not “GROUP”
Get Vanity URL
“Like” button on website
Balance “brand” and people
Update daily
Include news in your field
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•Distinguishing feature of theorganization•Industry scan•Organizational challenges•Digital media audit
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Flash Mobs
QR Codes
AWeber/MadMimi
EventBrite
Groupon
HARO
Facebook& Google Places
Donor Segmentation