![Page 1: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/1.jpg)
Harnessing Social Networking
for Nonprofit Success
Valerie Venezia, VP of Membership & MarketingNew York Council of Nonprofits, Inc. (NYCON)
phone: (800) 515-5012 ext. 121 email: [email protected] twitter: @nycouncilnps web: nycon.org
![Page 2: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/2.jpg)
Today’s Agenda…
• What is Social Networking?
• Why do I Need Social Networking?
• Who is in a Social Network?
• How can I use a Social Network?
• When should I use a Social Network?
• Questions & Wrap Up
All slides, links & more can be found athttp://csis.pace.edu/wntc/index.htm orhttp://nyconsocialmediainfo.wikispaces.com/
![Page 3: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/3.jpg)
Have You Heard?•Wikis
•Bloglines & GoogleReader
•Blogs
•Facebook & MySpace
•Flickr
•Delicious
•Others?
![Page 4: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/4.jpg)
What is Social Networking?
“Online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.”
Social Networking in Plain English
![Page 5: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/5.jpg)
Why do I Need Social Networking?
![Page 6: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/6.jpg)
Who is in a Social Network?
Video: Students Today
![Page 7: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/7.jpg)
Who is in a Social Network? (con’td)
• More than 200 million active users; half of those users log on to Facebook at least once each day
• The fastest growing demographic is those 35 years old and older• More than 1 billion pieces of content (web links, news stories,
blog posts, notes, photos, etc.) shared each week • Over 235,000 “Causes” on Facebook• Three nonprofits have raised more than $100,000 and 88 had
raised over $10,000 • Over 25 million people on twitter (no definitive number right now.)• 1,000 tweets per minute. 5,000 during the inauguration.• About 230,000 videos on YouTube tagged “nonprofit”
![Page 8: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/8.jpg)
How can I use Social Networks?
![Page 9: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/9.jpg)
![Page 10: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/10.jpg)
![Page 11: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/11.jpg)
![Page 12: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/12.jpg)
vs.
![Page 13: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/13.jpg)
![Page 14: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/14.jpg)
![Page 15: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/15.jpg)
![Page 16: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/16.jpg)
![Page 17: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/17.jpg)
How can I use Social Networks? (cont’d)
![Page 18: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/18.jpg)
When should I use a Social Network?
• When You Have a Goal & Plan to reach it– Work backwards from goal– Integrate– Measure– Revamp & Capitalize
![Page 19: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/19.jpg)
3 Things To Do Tomorrow…
• Set up an account with 1-2 of the following (Facebook, Twitter or YouTube)– Why do these without planning?
• Have to see how easy it is, then you can have the “light bulb” moment.
• Put the bones of a plan together– What do you want? What’s your goal?– What tools seem to be the right “fit?” What are the right building
blocks to get you there?– Who can you trust? (who’s the voice?)– What (time, attention, resources) can you give it?– How will you measure success?
• A little research…– (wiki site, links, delicious)– Beth’s Blog (www.bethkanter.org) – See who’s on Facebook & YouTube (like you)
![Page 20: Harnessing Social Networking for Nonprofit Successcsis.pace.edu/wntc/PDF/Social_Networking_for_Nonprofit...• Three nonprofits have raised more than $100,000 and 88 had raised over](https://reader036.vdocument.in/reader036/viewer/2022070912/5fb39fb50bfec3167353d085/html5/thumbnails/20.jpg)
Questions and Wrap Up?
All slides, links & more can be found at http://csis.pace.edu/wntc/index.htm orhttp://nyconsocialmediainfo.wikispaces.com/