Harnessing the Power of Facebook Instant Articles
Anthony Biondo – Founder/CEOBiondo Creative @abiondo
Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative
Agenda• Facebook Instant Articles Overview• Benefits• How you can get started with Instant Articles• Connecting your website• Resources• Questions
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About Biondo Creative• Full- Service Digital Agency• 20+ years of Digital Marketing Experience• Located in Philadelphia, PA• A Rated with the BBB• 2016 Winner of the Philly Happening List
for Web Design
Services• Cloud Hosting • Digital Marketing Strategy• E-Commerce• PPC• Social Media Marketing• Web Design
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Facebook Instant Articles Overview• Mobile publishing format • Branded HTML5 document optimized for
fast mobile performance• Targeted to news and blog publishers • Instant Articles are available on
Facebook’s native app on iOS and Android
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Benefits• Content loads 10 times faster than the standard mobile web page • Rich storytelling capabilities with video and high res images• Integrates with Google Analytics, Omniture and comScore• Supports your own advertising solutions• Supports Facebook Ads to monetize your content
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How Do I Get StartedYou need a:• Facebook Page• Facebook Pages App on your phone (iOS or Android)• Facebook Article Markup on your website• At least 10 blog articles to submit for consideration• Facebook Business Manager
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Connecting Your WebsiteOption 1: Use a Plugin• Plugins are freely available on the WordPress platform.• Plugins reduce the amount of technical knowledge to get Facebook Pages
running for your website.• Easier learning curve
Option 2: Add the Markup to your site• Requires hiring a programmer or coding knowledge• Allows for more customization• Bigger learning curve
Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative
Resources• Facebook Articles Quick Start Guide
http://bit.ly/FBArticleQSGuide• Facebook Articles Policy
http://bit.ly/FBArticlePolicies • Facebook Instant Articles & Google AMP Pages by PageFrog
http://bit.ly/PageFrogPlugin
Web :: E-Commerce :: PPC :: Socialbiondocreative.com • @abiondo • @biondocreative
Questions• Questions• Email: [email protected]• Web: biondocreative.com• LinkedIn: linkedin.com/in/anthonybiondojr• Twitter: @abiondo / @biondocreative
• Links to these resources and presentation• http://bit.ly/FacebookInstantArticlesTutorial