![Page 1: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/1.jpg)
@EdCabellon
HARNESSINGthePOWERof
SOCIAL MEDIAfor
CHANGEPOSITIVE
#uconnHESA
![Page 2: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/2.jpg)
SHIFTING PARADIGMS#uconnHESA
![Page 3: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/3.jpg)
STORY TELLING#uconnHESA
![Page 4: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/4.jpg)
BALANCE#uconnHESA
![Page 5: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/5.jpg)
#uconnHESA
https://www.youtube.com/watch?v=zxpa4dNVd3c
![Page 6: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/6.jpg)
What resonated?
#uconnHESA
![Page 7: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/7.jpg)
#uconnHESA
![Page 8: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/8.jpg)
http://www.huffingtonpost.com/dr-james-michael-nolan/in-higher-education-socia_b_3932373.html
In Higher Education
, social media IS your job. Dr. James Nolan,
President,Southwestern College
(NM)
“#uconnHESA
![Page 9: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/9.jpg)
#uconnHESA
![Page 10: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/10.jpg)
#uconnHESA
![Page 11: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/11.jpg)
#uconnHESA
![Page 12: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/12.jpg)
#uconnHESA
![Page 13: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/13.jpg)
#uconnHESA
![Page 14: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/14.jpg)
#uconnHESA
![Page 15: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/15.jpg)
#uconnHESA
![Page 16: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/16.jpg)
#uconnHESA
![Page 17: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/17.jpg)
#uconnHESA
![Page 18: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/18.jpg)
#uconnHESA
![Page 19: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/19.jpg)
What are HigherEducation’s
invisible structures?
grades
time structure
classrooms
tests / papers
#uconnHESA
history
![Page 20: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/20.jpg)
What are Student Affairs’ invisible
structures?
“Busy”
meetings
titles
emails
trainings
#uconnHESA
grad prep
![Page 21: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/21.jpg)
Divisional Support Training
Infrastructure
#uconnHESA
![Page 22: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/22.jpg)
Make the YES’ easy & the NO’s hard.
DO YOUR HOMEWORK.#uconnHESA
![Page 23: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/23.jpg)
http://i.kinja-img.com/gawker-media/image/upload/s--zpTL3fJA--/17i0c5949hor0jpg.jpg
Find your campus Avengers
#uconnHESA
![Page 24: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/24.jpg)
Infrastructure
http://bit.ly/bsusmguide #uconnHESA
![Page 25: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/25.jpg)
http://bit.ly/bsurccsmjd #uconnHESA
![Page 26: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/26.jpg)
http://bit.ly/bsusmmarketingworksheet#uconnHESA
![Page 27: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/27.jpg)
#uconnHESA
![Page 28: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/28.jpg)
#uconnHESA
![Page 29: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/29.jpg)
Tell me a story…
#uconnHESA
![Page 30: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/30.jpg)
#uconnHESA
![Page 31: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/31.jpg)
Everything is
AWESOME!
#uconnHESA
![Page 32: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/32.jpg)
SocialMedia
Audience
Message
#uconnHESA
![Page 33: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/33.jpg)
AudienceAudience
Who is in your
target audience
?
Do you know how they prefer to receive
information?
StudentsFacultyStaff
AdminsParentsAlumni
Community
EmailText
Social MediaWebPrint
Personal Invite
All of it?
Influencers?
#uconnHESA
![Page 34: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/34.jpg)
Audience
68
54
25
#uconnHESA
![Page 35: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/35.jpg)
AudienceAudience
Who is in your
target audience
?
Do you know how they prefer to receive
information?
StudentsFacultyStaff
AdminsParentsAlumni
Community
EmailText
Social MediaWebPrint
Personal Invite
All of it?
Influencers?
#uconnHESA
![Page 36: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/36.jpg)
SocialMedia
Audience
Message
#uconnHESA
![Page 37: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/37.jpg)
Message
What is your intended goal?
Keep it simple.
Audience reaction?
#uconnHESA
![Page 38: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/38.jpg)
SocialMedia
Audience
Message
#uconnHESA
![Page 39: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/39.jpg)
SocialMedia
#uconnHESA
https://www.youtube.com/watch?v=nDd2_o71KT8
![Page 40: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/40.jpg)
![Page 41: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/41.jpg)
SocialMedia
Audience
Message
#uconnHESA
![Page 42: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/42.jpg)
#uconnHESA
![Page 43: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/43.jpg)
Building Your Professional Brand
#uconnHESA
![Page 44: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/44.jpg)
#uconnHESA
![Page 45: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/45.jpg)
#uconnHESA
![Page 46: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/46.jpg)
#uconnHESA
![Page 47: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/47.jpg)
#uconnHESA
![Page 48: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/48.jpg)
#uconnHESA
![Page 49: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/49.jpg)
Tell me a story…
#uconnHESA
![Page 50: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/50.jpg)
Recognize student
(and University
)successes
!#uconnHESA
![Page 51: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/51.jpg)
#uconnHESA
Share program ideas!
![Page 52: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/52.jpg)
@DeanElmore
Class Gift Giving #uconnHESA
https://www.youtube.com/watch?v=N2dg-q5jwTU
![Page 53: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/53.jpg)
#uconnHESA
![Page 54: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/54.jpg)
#ACUI14http://rccblog.com
![Page 55: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/55.jpg)
#uconnHESA
![Page 56: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/56.jpg)
#uconnHESA
![Page 57: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/57.jpg)
#uconnHESA
![Page 58: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/58.jpg)
#uconnHESA
![Page 59: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/59.jpg)
Share Data.
#uconnHESA
![Page 60: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/60.jpg)
![Page 61: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/61.jpg)
DISTRACTed
![Page 62: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/62.jpg)
• Turn off your monitor/screen when someone is talking to you
• During a meeting, turn all mobile devices off.
• Play “Mobile Stack” during meals.• Switch to Airplane Mode or “Do Not
Disturb” at bedtime• In a relationship? Turn off data when
you are together.
• Turn off ALL notifications on all devices.
The most important thing is right inin front of you.
![Page 63: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/63.jpg)
![Page 64: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/64.jpg)
http://www.nmc.org/publications/2014-horizon-report-higher-ed
![Page 67: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/67.jpg)
@JosieAhlquist | josieahlquist.com
@PaulGordonBrown | paulgordonbrown.com
![Page 69: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/69.jpg)
![Page 70: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/70.jpg)
https://www.youtube.com/watch?v=EnOKmGapoiA
![Page 71: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/71.jpg)
If you don’t like change, you’re
going to like irrelevance even
less.
Gen. Eric ShinsekiFormer Army Chief of Staff,
4 Star General
“
![Page 72: Harnessing the Power of Social Media for Positive Change](https://reader035.vdocument.in/reader035/viewer/2022062418/554ecffdb4c905de468b548b/html5/thumbnails/72.jpg)
@EdCabellon
HARNESSINGthePOWERof
SOCIAL MEDIAfor
CHANGEPOSITIVE
#uconnHESA