![Page 1: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/1.jpg)
Tiffany Broadbent Beker ๏ @tb623Web Developer & Social Media Coordinator
College of William & Mary
#ccavcu
#ccaHashtags
More than just a # How hashtags can take your event
from good to great
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#ccavcu #ccaHashtags
something
What?
#williamandmary #wm1693
#william&mary
#
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#ccavcu #ccaHashtags
Where?(pretty much everywhere)
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#ccavcu #ccaHashtags
Searchability
![Page 5: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/5.jpg)
#ccavcu #ccaHashtags
Visibility
![Page 6: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/6.jpg)
#ccavcu #ccaHashtags
Cross-platform
Unity
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#ccavcu #ccaHashtags
Community
![Page 8: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/8.jpg)
#ccavcu #ccaHashtags
Engagement
55% more retweets2x more engagement
Meh
55% more engagement
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#ccavcu #ccaHashtags
Posterity
![Page 10: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/10.jpg)
#ccavcu #ccaHashtags
Creating a
hashtag
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#ccavcu #ccaHashtags
Be specific(but not too much)
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#ccavcu #ccaHashtags
Keep it short
Short tweets (< 100 characters) = 17% engagement
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#ccavcu #ccaHashtags
(Pre)search
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#ccavcu #ccaHashtags
For example…
![Page 15: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/15.jpg)
#ccavcu #ccaHashtags
For example…
#wm2018W&M Class of 2018 and…
Weltmeisterschaft (World Cup) 2018
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#ccavcu #ccaHashtags
For example…
#wmhc W&M Homecoming and…
Western Massachusetts Hard Core
![Page 17: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/17.jpg)
#ccavcu #ccaHashtags
For example…
#wmhc W&M Homecoming and…
Western Massachusetts Hard Core
#wmhomecoming
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#ccavcu #ccaHashtags
Readable
#SusanAlbumPartyvs
#susanalbumparty
#wmTribeSnow vs #wmtribesnow
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#ccavcu #ccaHashtags
Memoriable
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#ccavcu #ccaHashtags
Tested
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#ccavcu #ccaHashtags
Use
![Page 22: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/22.jpg)
#ccavcu #ccaHashtags
1 or 2* hashtags
#Reading a #tweet w lots of #hashtags is #annoying #ouchmybrain
*on Twitter & Facebook, up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%
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#ccavcu #ccaHashtags
1 or 2* hashtags*on Twitter & Facebook, up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%
tool tiphashtags.org, keyhole.co & ritetag.com
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#ccavcu #ccaHashtags
Geotag
![Page 25: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/25.jpg)
#ccavcu #ccaHashtagstool tip:
twitter.com/search-advanced
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#ccavcu #ccaHashtagstool tip: trendsmap.com
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#ccavcu #ccaHashtags
Consistency
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#ccavcu #ccaHashtags
It is time…(For reference)
#wm2018/19 = Class of 2018/19
#wmgrad = W&M Commencement
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#ccavcu #ccaHashtags
Pre-event
![Page 30: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/30.jpg)
#ccavcu #ccaHashtags
Promotional
material
![Page 31: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/31.jpg)
#ccavcu #ccaHashtags
Promotional
material
![Page 32: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/32.jpg)
#ccavcu #ccaHashtags
Monitor
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#ccavcu #ccaHashtagstool tip
iconosquare.com & gramfeed.com
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#ccavcu #ccaHashtagstool tip
hootsuite.com
![Page 35: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/35.jpg)
#ccavcu #ccaHashtagstool tip: tagboard.com
See also: Hash At It & Eventifier
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#ccavcu #ccaHashtags
Inform
tool tip: bufferapp.com
(and schedule ahead)
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#ccavcu #ccaHashtags
During
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#ccavcu #ccaHashtags
Speakers
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#ccavcu #ccaHashtags
Speakers
![Page 40: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/40.jpg)
#ccavcu #ccaHashtags
Handouts &
Programs
![Page 41: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/41.jpg)
#ccavcu #ccaHashtags
Handouts &
Programs
![Page 42: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/42.jpg)
#ccavcu #ccaHashtags
Provide timely
information
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#ccavcu #ccaHashtags
Engage
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#ccavcu #ccaHashtags
Engage
![Page 45: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/45.jpg)
#ccavcu #ccaHashtags
Share
![Page 46: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/46.jpg)
#ccavcu #ccaHashtags
Share
![Page 47: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/47.jpg)
#ccavcu #ccaHashtags
Share
tool tip: “Repost” app
![Page 48: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/48.jpg)
#ccavcu #ccaHashtags
Share
tool tip: “Repost” app
![Page 49: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/49.jpg)
#ccavcu #ccaHashtags
Live feed
![Page 50: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/50.jpg)
#ccavcu #ccaHashtags
Live feed
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#ccavcu #ccaHashtagstool tip: eventstag.com
![Page 52: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/52.jpg)
#ccavcu #ccaHashtagstool tip: eventstag.com
![Page 53: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/53.jpg)
#ccavcu #ccaHashtagstool tip: ifttt.com
![Page 54: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/54.jpg)
#ccavcu #ccaHashtagstool tip: ifttt.com
![Page 55: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/55.jpg)
#ccavcu #ccaHashtags
After
![Page 56: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/56.jpg)
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
![Page 57: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/57.jpg)
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
![Page 58: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/58.jpg)
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
![Page 59: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/59.jpg)
#ccavcu #ccaHashtags
Gather Stats on
Your Goals
tool tip:
Topsy, Hashtracking, EasyHashtag
![Page 60: Hashtags: Taking your event from good to great #ccavcu](https://reader034.vdocument.in/reader034/viewer/2022042818/55b9af74bb61ebd8578b464d/html5/thumbnails/60.jpg)
#ccavcu #ccaHashtags
Archive &
Review
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#ccavcu #ccaHashtagstool tip: storify.com
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#ccavcu #ccaHashtags
Continue the
conversation