Healthy Orange Snack Business Model
Designed by Akhil Dua. www.marriage-wise.com/blog ; [email protected]
Ge Business Segments
Geography: Metros
Demographics: 25 – 40
years of age
Family: Married
with/without kids
Attributes:
Career oriented high
performance achiever;
Gym member;
Likes to try and include
new flavors and foods in
daily diet
Channels
Web, Sales Force
Partner stores, Food and
wine festivals
Customer
Relationships
Personal assistance via
phone, email, online chat
Community building on
social media sites
Co-creation with
customers for taste,
pricing and packaging
Value Proposition
Nutrition
Convenience
Revenue Stream
Recurring transactions through sale of healthy orange bars
One time transaction of healthy orange recipe books
Cost Structure
Key Resources
Key Activities Key Partnerships
